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Walter Knapp reposted thisWalter Knapp reposted thisNew Year, New Data. 📈 In 2026, we’re opening up the vault. Our resolution at Sovrn is to share more frequent, actionable insights directly from the Sovrn Data Collective—leveraging purchase behavior across 50,000+ retailers. To kick off this new series, we’re looking at Health-Conscious Markets. 🧘♂️ By analyzing spending across fitness, nutrition, and wellness categories, we’ve identified the markets leading the nation in health-conscious activity. Unsurprisingly (to us!), Sovrn’s hometown of Boulder, CO takes the #1 spot! 🏔️
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Walter Knapp shared thisCreators and influencers can make and keep more. Sovrn Commerce keeps getting better faster.Walter Knapp shared thisSharing, simplified. 🔗 Post to X, Instagram, Facebook, or YouTube — or grab a QR code — all from the Sovrn platform.
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Walter Knapp reposted thisWalter Knapp reposted thisA huge boost for creators who want to earn more without doing more. 🚀 Now you can turn any product link into a price comparison page — multiple merchants, one click. A new feature from my team at Sovrn.
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Walter Knapp reposted thisWalter Knapp reposted thisAlways love seeing the impact of Sovrn’s commerce data in action. Eufy, a leading home security brand, used Sovrn’s Consumer Electronics Commerce Audience, built from people actively showing purchase intent by clicking affiliate links for similar tech products. The results? +31% increase in click-through rate These audiences are powered by Sovrn’s unique commerce insights: -Directly-sourced purchase data -6,000+ publishers and creators -50,000+ merchants -1.5M daily commerce clicks Real purchase intent → real results. Want to learn more? Happy to share how Sovrn’s commerce audiences can help your campaigns perform better.
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Walter Knapp shared thisSuper fun conversation. Thanks for including me!Walter Knapp shared thisJason Tollestrup (The Washington Post), Stephanie Layser (Amazon Web Services (AWS)), David Rowley (News Corp), Walter Knapp (Sovrn), and Garrett McGrath (Magnite) explore how LLMs are changing the rules and what publishers must do to adapt. #PrebidSummit
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Walter Knapp shared thisWell deserved!Walter Knapp shared thisSovrn's Manager of Solutions Engineering, Rada Ouchakova, has been named one of BRAVE’s 10 Influential Women in Ad Tech -- recognizing leaders shaping the industry’s future through innovation, empathy, and impact. We’re proud to celebrate Rada and the remarkable women driving ad tech forward. https://lnkd.in/dTY_Yc6b
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Walter Knapp reposted thisWalter Knapp reposted thisLLMs Are Changing Publishing... Are You Ready? Large Language Models are reshaping how audiences discover and interact with content, often bypassing traditional publisher channels entirely. At the 2025 Prebid Summit, we’ll dive into the critical questions every publisher needs to consider: how to protect your content, evolve monetization strategies, and leverage open-source solutions like Prebid in this rapidly changing landscape. Hear from top voices in the industry: - Jason Tollestrup, Head of Monetization, The Washington Post - Stephanie Layser, Global Head, Publisher Ad Tech Solutions, Amazon Web Services (AWS) - David Rowley, VP Revenue Technology, News Corp - Walter Knapp CEO, Sovrn Don’t miss this chance to understand the opportunities and challenges LLMs bring to publishing—and get ahead of the curve. 👉 Register for Prebid Summit 2025 https://hubs.li/Q03KRCzT0 #Prebid #AI #LLM #Publishing #AdTech #Monetization
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Walter Knapp reposted thisWalter Knapp reposted thisIntroducing Sovrn for Creators. A new way for creators to start earning affiliate revenue from day one. Creators get instant access to 50,000+ merchants across every major category, plus cost-per-click (CPC) programs that let them start earning in under 24 hours. Tools like a Chrome extension, mobile app, and link generator make it easy to monetize quickly, and automated Comparison Pages help maximize every click. As creators grow, Sovrn scales with them, unlocking access to high-earning CPA partnerships and tools to integrate their own merchant relationships. Whether you're just getting started or growing quickly, Sovrn gives creators more ways to earn and keep control. As Brian Lovett, VP of Commerce, puts it: "We built Sovrn for Creators to unlock instant earning potential for new and emerging creators. It’s good for creators, good for brands, and a big step toward a more inclusive, scalable affiliate ecosystem." Learn more: https://lnkd.in/gFSmGa6Q
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Walter Knapp reposted thisWalter Knapp reposted thisOur latest Sovrn Commerce release makes it easier than ever to earn from every click. Product Recommendations are now generally available for all Commerce users. With just one line of code, you can: ✔ Automatically add shoppable product galleries to any article ✔ Showcase the most relevant, high-converting items ✔ Drive every click to the highest-paying program ✔ Match the gallery design to your site’s unique style No heavy lifting. Just more revenue, more often. Plus, refer a friend and earn even more from Sovrn’s updated referral program. https://lnkd.in/g4mWhHeE
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Walter Knapp liked thisWalter Knapp liked thisHouston is showing strong spring shopping intent right now. The biggest signals are coming from three categories: 1. Home & Garden 2. Furniture 3. Kitchen & Dining That tracks for the season. Consumers are refreshing, reorganizing, and upgrading their spaces. What’s notable is where that demand is concentrated. According to the Sovrn Data Collective, Houston is over-indexing 500% above the national average across all three categories. The broader market helps explain why. Among the top 10 U.S. cities, Houston stands out for its young and growing population: - Median age: 34.4 - 15.5% of residents are in their 20s - Average family size: 3.35, second-largest among the top 10 cities The takeaway: Houston is full of young families actively investing in their homes. For marketers, that’s the signal to watch. Spring demand is not just showing up in search interest. It’s showing up in real commerce behavior, at scale, in one of the largest metro areas in the country.
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Walter Knapp liked thisWalter Knapp liked thisQ2 is here, and one thing is becoming clearer every quarter in affiliate commerce: The folks winning right now aren't the ones with the most traffic. It's the publishers and platforms with the best monetization infrastructure behind them. Clicks have always been the easy part. What's harder — and what most partners underestimate — is making sure every high-intent moment is connected to the right merchant, at the right time, with the right offer. That's the gap Sovrn Commerce exists to close. 50,000+ merchant programs. Performance-based. No upfront cost. And demand that's live across electronics, apparel, home, travel, and more — ready to work the moment a reader or user is ready to buy. The publishers and platforms we work with aren't just adding a revenue line. They're building something more durable: a commerce layer that compounds over time as their audience grows. If you're thinking about how to make your commerce content work harder in Q2 and beyond, I want to speak with you.
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Walter Knapp liked thisWe take these little pleasures in life for granted sometimes. Coalition 4 Cyclists works on all the little things that help make that possible.Walter Knapp liked thisYou rode to work this morning. Maybe it was the creek path. Maybe it was on the path from Superior. Maybe it was just a quiet side street you’ve made your own. You didn’t need a membership card. You didn’t need to sign anything. You’re already part of the story. C4C is working to make sure your ride stays safe, connected, and yours. → coalition4cyclists.org
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Walter Knapp liked thisCouldn’t be prouder of the team and today’s milestone. We’ve closed a $100M oversubscribed Series B to take our oral GLP-1 into the clinic and advance a complementary small molecule pipeline. It’s a turbulent time to raise capital in biotech, but our approach has been the same from day one: do what we say we’re going to do, and support it with great science. The level of interest in this round reflects that mindset and the caliber of the team executing against it. Honored to have Sara Clarke, PhD, Amrit Nagpal, and Rebecca Luse put their hands up to lead the round, alongside everyone else joining (or rejoining) the ride. I see real opportunity for next-gen oral small molecules and am excited for what’s ahead!Walter Knapp liked thisWe're proud to announce a $100 million oversubscribed Series B financing! The proceeds will support advancement of our oral small molecule GLP-1 and other novel cardiometabolic programs into clinical development. We're grateful for the support of both existing and new investors: Blue Owl Capital, Deep Track Capital, Redmile Group, Janus Henderson Investors, Samsara BioCapital, Boulder Ventures and BVF Partners L.P. https://lnkd.in/gyWB3Giy #GPCR #GLP1 #Obesity #SmallMolecule #SeriesB
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Walter Knapp liked thisWalter Knapp liked thisA dream, a project, and a warning: "The experience left me a bit shaken. There's an hidden world of code constraining what most of us can and cannot do with technology, and as we've seen again and again, those constraints almost always favor the business models of the tech platforms who enforce them. I've researched and written about these constraints for years. But this one small example was the first time I've directly encountered their bite. As the world adapts and merges with the capabilities and complexities of AI, I'm certain it won't be the last."AI, Big Tech, And the Individual: Who's In Control Now?AI, Big Tech, And the Individual: Who's In Control Now?
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Walter Knapp liked thisWalter Knapp liked thisI was recently asked to update an init script as part of a staging JSON file. My first thought was... this is above my pay grade. My second thought... this is outside my comfort zone. If I’ve learned anything in my career, it’s that some of the most useful work happens when you trust your ability to figure something out instead of waiting until it’s already familiar, or until someone else teaches it to you. So I dug in, opened about a dozen new tabs, consulted Cursor, got all the context I needed, and I made the change. Realistically, it was easier than I thought, and for bonus points, it helped resolve an issue I’d initially escalated to my engineering team. There’s a lesson in there somewhere about teaching a person to fish... But for you, dear reader, I’ll leave you with this: “I haven’t done this before” and “I can’t do this” have never been the same thing.
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Walter Knapp liked thisWalter Knapp liked thisToday is the first day of spring, and if search behavior is any signal, consumers are already in reset mode. They're decluttering. Deep cleaning. Looking up allergy shots for their dogs. But search trends only tell you what's top of mind. They don't show where that intent goes next. That's where commerce data becomes more valuable. According to Sovrn Insights: - Pet supplies shoppers are also buying home & garden (62%) and building materials (60%) - Household supplies shoppers are also buying shoes (70%) and tech gear (66%) - Health & wellness shoppers are also buying new bedding (46%) The spring reset is rarely just one purchase. That's the difference between search data and commerce data. One shows what people are thinking about. The other shows where intent turns into action.
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Sovrn Holdings, Inc.
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Patents
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Integrated internet/intranet camera
Issued USPTO 07272845
See patentAn integrated Internet camera includes, as embedded components contained within the camera body and controlled by a microcontroller, at least a network interface device for connecting to the Internet, a transport control device for packetizing according to Internet protocols, a file transfer device for communicating with a destination user directory on the Internet, and a transmission initiating device for initiating the connection and transfer operations of the file transfer device and…
An integrated Internet camera includes, as embedded components contained within the camera body and controlled by a microcontroller, at least a network interface device for connecting to the Internet, a transport control device for packetizing according to Internet protocols, a file transfer device for communicating with a destination user directory on the Internet, and a transmission initiating device for initiating the connection and transfer operations of the file transfer device and transport control device. The network interface device may be a modem, network adapter, or adapter for connection to the Internet. Upon capturing the digital image, the camera initiates a connection to the Internet, connects to the destination user directory, and uploads the digital images. Thereafter, the digital images are available to authorized (or any) user having access to the Internet.
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