About
Pioneer in financial technology turned healthcare innovator.
As CEO of ENTER, I��m…
As CEO of ENTER, I��m…
Articles by Jordan
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Medical billing is the worst. Enter makes it easy.
Medical billing is the worst. Enter makes it easy.
Medical billing is a universe that very few people understand. The inner workings of the healthcare system — how money…
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GTM. Go To Market with Goals, Tasks and Metrics.
GTM. Go To Market with Goals, Tasks and Metrics.
As we ramp Enter (more on Enter below), I’ve been really enjoying the process of developing our strategy to tackle this…
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5K followers
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Jordan Kelley shared thisThe "AI" in your sales pitch is just a demo that learned how to invoice. Lol. Everyone in #RCM is talking about #AI right now, but most of them are saying absolutely nothing. We're in the hubris phase of AI adoption and RCM is no exception. Every vendor has a "copilot." Every platform added an ✨AI✨ powered badge in the last 6 months. And every buyer is being asked to bet real operational dollars on technology that hasn't proven it can survive a payer rule change. And I'm gonna hold your hand when I say this…the cost of trusting bad AI is a huge problem. The broader tech world is debating whether AI unit economics actually work. Fair question. However, in RCM we have a more immediate one, "Can your AI handle the unglamorous, messy, exception-heavy reality of getting claims paid?" #RevenueCycle is not, and will never be, a demo. It's a 47-page EOB from a regional payer with formatting from…eh, 2009? A denial code that means three different things depending on which STATE you're filing in. A front-desk team that transposes digits and a clearinghouse that silently drops claims. Most AI products today are built to look IMPRESSIVE in a pitch. They weren't built to survive Tuesday morning at a 12-provider orthopedic group. And before someone says it, no, the shipping speed is not your moat. Your data is. You can spin up a prototype in a weekend. Incredible for innovation, but terrible for differentiation. If the only thing separating you from the next entrant is how FAST you built your MVP, you don't have a business. You have a head start measured in weeks. What compounds in RCM is #ClaimsData that teaches a system how payers actually behave, not how they say they'll behave. A model trained on clean test claims vs. millions of real-world adjudication outcomes...well, I guess it's similar to the difference between a med student and a physician. Both can describe the process. Only ONE has the pattern recognition to catch what's going wrong. Look at it this way. RCM companies that matter in five years are building systems of record, not systems of suggestion (very Microsoft Clippy-core). Accumulating data that makes their product harder to leave and smarter every month. Everyone else is a feature waiting to get absorbed. And meanwhile, AI is writing code faster than humans can audit. But HIPAA doesn't care if your breach came from a human developer or a model hallucinating an insecure API call. The OCR isn't giving you a pass because your team was "moving fast." Both are very unforgiving. Not enough of us are being rigorous about this. Vendors who earn long-term trust will treat security as architecture, not an afterthought. If you're considering AI for your revenue cycle, you should be asking, "Is this product getting smarter from real claims data, or running inference on vibes? And who's auditing the code before it touches your patients' information?" Companies that win this won't be the loudest, but they'll be the ones you can't rip out.
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Jordan Kelley shared thisENTER empowers everyone on your team!Jordan Kelley shared thisMost would assume that when healthcare operations are failing, it's because providers don't care. But actually, it's because the infrastructure is garbage, and has been for a long time. $4.9 trillion spent in 2023. 17.6% of GDP. And yet, clinics still can't get basic workflows to function without the heroic effort from burned-out staff. What's going on here? Why is this still even happening? Clinical operations, administrative operations, and financial operations don't talk to each other. As a result, those small breakdowns become daily crises. Claims sit unpaid, supplies run out mid-procedure, schedules implode, and staff quits. It's a perfect storm that will always be a systems problem, not a people problem. AI can fix this, but not the hype version. It's actually the unglamorous version that automates billing, reconciles payments in seconds, and prevents denials before they happen. Healthcare needs infrastructure that works, not more consultants. Read more about this on our blog: https://lnkd.in/gdaFazCp
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Jordan Kelley reposted thisJordan Kelley reposted thisShow of hands: did anyone get into healthcare to be bill collectors? No? Figures. AR management services handle the tracking, follow-ups, and collections so your team can focus on patient care...because sometimes it can be a lot, and chasing after old debts is no fun. Practices using professional AR services get paid 1-3 weeks faster on average. In our latest blog post, we broke down how it works, what to look for, and how to implement it without disrupting your workflows. Read more about it here: https://lnkd.in/gRujUaSg
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Jordan Kelley reposted thisJordan Kelley reposted thisYour EMR integration quote is probably wrong. And we're willing to bet it's because the first number rarely includes one (or some, or all!) of the following: → HL7 interface mapping ($40K–$120K) → Data migration and validation ($25K–$75K) → HIPAA compliance checks ($15K–$30K) → Staff productivity loss during transition → Ongoing API maintenance nobody budgets for MGMA found that 30% of medical group leaders now cite health IT modernization as their single largest new budget line in 2026. We broke down what EMR integration actually costs this year: by practice size, by cost category, and where AI is starting to change the math. https://lnkd.in/gcK3HRTx
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Jordan Kelley shared thisMost healthcare AI is sold top-down. How it works is like this: IT buys it. Then leadership approves it. And staff eventually hears about it, maybe months months later. We wanted to flip that. CTRL ENTER is now free to try in any browser, today, by anyone on your team. No procurement cycle, no implementation timeline, no demo required. "No demo?" You read that right. Know how to ask questions? Great. You already know how to use CTRL ENTER. Ask it anything. If it solves your problem, you'll know in five minutes. That's how software should work.Jordan Kelley shared thisInsurance verification. Prior auth requirements. Billing codes. Documentation workflows. Stuff that eats your staff's (almost) entire day. CTRL ENTER handles it in a single question. And as of today, it's free. In your browser. No downloads, no contracts, no onboarding call. No messy IT setup. Start using it today 👇 https://lnkd.in/gWGDA85k #HealthcareAI #RCM #ClinicalOperations
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Jordan Kelley reposted thisJordan Kelley reposted this"I wish this existed years ago." That's what Nikki Johnston from Kindling Consulting said about CTRL ENTER after using it to connect clinical decisions, documentation, and operations without the usual guesswork. #Healthcare teams shouldn't have to reinvent the wheel every time they need an answer. CTRL ENTER gives you clarity on what to do next so you can move faster, without cutting corners. Try it for yourself instantly and for free in your browser: https://lnkd.in/giFWkTZQ #HealthcareAI #HealthcareWorkflows #HealthcareOps #HealthTech
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Jordan Kelley reposted thisJordan Kelley reposted thisNikki Johnston and Kati Kaushal, DNP, FNP-C, CWS from Kindling Consulting have seen CTRL ENTER change the game for wound care practices...and this one hits different! One group hired a dedicated person just to work through #denials. They were already at second and third level appeals and still didn't realize the root issue was a coding problem, not documentation. CTRL ENTER changed that. Now they're moving through denials faster, with more clarity and catching the real problem before it escalates. CTRL ENTER is THE #HIPAA-compliant AI that actually understands your workflow. #HealthTech #ChatGPTforHealthcare #HealthcareAI #WoundCare
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Jordan Kelley reposted thisJordan Kelley reposted this#AlysaLiu didn't win gold by worrying about logistics. She focused on her craft and let her team handle everything else. You could see it in her performance: carefree, flawless, fully in her element. Your practice deserves the same freedom. ENTER takes RCM off your plate so you can focus on patient care. You and your team can go for gold too. 🥇
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Jordan Kelley reposted thisJordan Kelley reposted thisRotating machinery: bound by physics. Healthcare operations: bound by... a profound organizational commitment to making things harder than they need to be. The CT scanner has an excuse. What's yours for #HealthcareBilling?
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Sam Gutwillig may i interest you in some of my finest wares?
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Jordan Kelley reacted on thisJordan Kelley reacted on thisYou are looking to build a new location for your practice. You don’t really need a licensed architect to build a single-story building. But imagine having the option to hire one who fits your budget, and their expertise saves you 10X in project costs while turning your building into a masterpiece. Would you hire the architect? That’s exactly how our fractional RCM director service impacts revenue cycle performance of independent practices. Explore at https://lnkd.in/gVZiGCC9 #RevenueCycleManagement #RCM #HealthcareFinance #RCMDirector #RCMPeaceofMind #HealthcareOperations #MedicalBilling #PracticeManagement #OperationalEfficiency #RCMOptimization #HealthcareLeadership
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