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Partnerships at Sovrn - a leading platform for digital publishers that provides tools and…
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Jakob Olsen posted thisQ2 is here, and one thing is becoming clearer every quarter in affiliate commerce: The folks winning right now aren't the ones with the most traffic. It's the publishers and platforms with the best monetization infrastructure behind them. Clicks have always been the easy part. What's harder — and what most partners underestimate — is making sure every high-intent moment is connected to the right merchant, at the right time, with the right offer. That's the gap Sovrn Commerce exists to close. 50,000+ merchant programs. Performance-based. No upfront cost. And demand that's live across electronics, apparel, home, travel, and more — ready to work the moment a reader or user is ready to buy. The publishers and platforms we work with aren't just adding a revenue line. They're building something more durable: a commerce layer that compounds over time as their audience grows. If you're thinking about how to make your commerce content work harder in Q2 and beyond, I want to speak with you.
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Jakob Olsen posted thisI don't post stuff like this here but maybe someone in my network needed to hear this today. Sales or not. Working in partnerships, I’m seeing firsthand how much AI is changing literally everything around me. It's made my work life a lot more streamlined and organized. It’s incredible at prospecting, personalization, follow-ups, surfacing insights, and so much more. BUT what actually moves a partnership or professional relationship forward in my world still remains very human... • Building real trust with partners remains very human • Understanding what actually matters to a business remains very human • Navigating internal priorities on both sides remains very human • Creating win-win economics (not just “closing a deal”) remains very human • Managing long, messy, multi-stakeholder relationships remains very human I could go on and on... Partners don’t just sign contracts. They commit to the people behind them. This remains very human. AI can assist a process, but it can’t own a relationship. Build meaningful relationships and you will fill a critical role.
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Jakob Olsen reposted thisJakob Olsen reposted thisWe just launched Promo Codes and are already seeing higher conversion rates for publishers and creators. Not surprising though. How often do you track something and finally purchase it when the price drops (👋 fellow The RealReal deal hunters. IYKYK) or when a code appears? A deal makes a purchase so much sweeter. If you’re building shopping experiences or recommend products to an audience, now you can surface product-specific, verified codes through Sovrn.
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Jakob Olsen reposted thisStop showing expired or irrelevant coupon codes and start increasing conversions! One of the biggest complaints consumers have with coupons? They don’t work at the moment of decision - expired, generic, or not tied to the product they’re considering. That breaks trust and kills sales. That’s why this API is a game-changer. It lets publishers and creators: • Surface verified, product-specific coupon codes - not generic site-wide offers - based on a retailer’s product URL • Deliver savings where and when shoppers are ready to buy • Embed affiliate-ready links with tracking already in place • Rank the most relevant offers first to maximize click-throughs and conversions No more manual coupon research. No more outdated codes. Just real savings built directly into your commerce experience - driving engagement and revenue. If you’re building a commerce engine, this turns coupon frustration into high-intent conversion opportunities. Let’s chat about it! https://lnkd.in/gAUwBFY4Introducing the Product Coupons API: Earn More & Help Shoppers SaveIntroducing the Product Coupons API: Earn More & Help Shoppers Save
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Jakob Olsen shared thisStop showing expired or irrelevant coupon codes and start increasing conversions! One of the biggest complaints consumers have with coupons? They don’t work at the moment of decision - expired, generic, or not tied to the product they’re considering. That breaks trust and kills sales. That’s why this API is a game-changer. It lets publishers and creators: • Surface verified, product-specific coupon codes - not generic site-wide offers - based on a retailer’s product URL • Deliver savings where and when shoppers are ready to buy • Embed affiliate-ready links with tracking already in place • Rank the most relevant offers first to maximize click-throughs and conversions No more manual coupon research. No more outdated codes. Just real savings built directly into your commerce experience - driving engagement and revenue. If you’re building a commerce engine, this turns coupon frustration into high-intent conversion opportunities. Let’s chat about it! https://lnkd.in/gAUwBFY4Introducing the Product Coupons API: Earn More & Help Shoppers SaveIntroducing the Product Coupons API: Earn More & Help Shoppers Save
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Jakob Olsen reposted thisJakob Olsen reposted thisMy role was recently impacted by a reorg along with many other talented folks at Sovrn. I bring experience across Solutions Engineering / Technical Account Management —partnering with Sales, Product, and Engineering to drive successful implementations, revenue growth, and long-term customer outcomes. If your team is looking for a Solutions Engineer or Technical Account Manager who can own customer outcomes end-to-end, I’d love to connect! Thanks in advance to anyone willing to share or point me in the right direction.
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Jakob Olsen reposted thisJakob Olsen reposted thisAbout a year ago, I started itching for change. Shortly after, I jumped headfirst into the affiliate world as a Commerce Account Manager at Sovrn. I felt re-inspired reconnecting with my marketing roots from college and loved the challenge of learning a new industry while it was constantly evolving. Unfortunately, after 10 short months, I was impacted by recent layoffs. While this wasn’t the outcome I hoped for, I’m proud of the contributions I made and am grateful for the experience. To the incredible people I had the opportunity to work with, thank you. I’m taking a few days to finally get in some snowboarding (!) before getting back out there. I’m actively exploring roles within the affiliate space—whether on the network, brand, or agency side—and would love to connect. Here’s to new adventures in 2026. ✨✨
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Jakob Olsen reposted thisJakob Olsen reposted this
Jakob Olsen commented on a post
5d
You deserve it man. Congrats.
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Jakob Olsen liked thisJakob Olsen liked thisCalling all Publishers in NYC next week! Headed to Advertising Economic Forum or in the city? Mula, boostr, & Burt Intelligence. are hosting a St. Paddy’s Day Happy Hour at 3pm on Tuesday, March 17th in the city. RSVP in the comments below. Thanks to the dynamic duo of Tim O'Connor & Emilia Kraft for planning — Sláinte! 🍻
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Jakob Olsen liked thisAbout 3 months ago, my wife & I were watching one of our favorite shows & I saw her pull out her phone & take a pic of a scene. “What are you doing?” I asked. “Shopping.” She said. “How’s that?” I responded in disbelief. “Google lens, silly, I’m obsessed with her wardrobe. Aren’t you supposed to be the tech guy??!” I called Joshua Markham & he said, “This is a chip shot for us.” (We love golfing & surfing analogies—we’re Californians, we have the best of both). Given Mula ’s contextual agentic orchestration, we had most of this foundation already built & now architecting & testing with a couple MAJOR CTV pubs. I remember when I was heading Marketing for Countrywide/BofA, we ran our ads on linear television (there was only linear in 2007). We managed the campaigns as performance, with 800 #s to track the CPAs. If it didn’t back out on a certain channel, it was cut. A good majority of TV budgets are. The future of CTV is performance…& now, shoppable!Jakob Olsen liked thisCTV is becoming a commerce surface. A viewer sees a product in a scene. The next break serves a contextual ad. They scan. They buy. One loop: inspiration → transaction. What looks simple on the surface is powered by a real system of agents underneath... one with computer vision, one for dynamic creative, another for server-side ad insertion, and lastly one for deterministic attribution - all working together in production to bring performance advertising to CTV at scale. As this scales, publishers move beyond selling impressions and begin to participate in transactions. That’s not just better monetization, that's a new and different economic model.
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Jakob Olsen liked thisJakob Olsen liked thisProud to announce our partnership with Prezi! We're welcoming Prezi to the platform as our newest advertising partner, connecting them with millions of professionals and educators inside the AI tools where visual storytelling decisions are already being made. Full announcement in 🧵
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Jakob Olsen liked thisJakob Olsen liked thisThere’s a big difference in sales between what looks productive and what actually drives pipeline. High call volume. Tons of emails. Busy calendars. It checks the box on activity, but doesn’t always move the needle. What does drive pipeline? → Prioritizing the right accounts → Anchoring outreach in real business initiatives (10Ks, news, growth signals) → Reaching the right personas from the start → Positioning your solution where there’s actual need, not just noise Activity ≠ effectiveness. The goal isn’t to do more, it’s to do what matters. Start where you want to finish. That’s how you build real pipeline.
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Jakob Olsen liked thisJakob Olsen liked thisPerformance advertising today boils down to trust. In this week’s newsletter, I sat down with our Chief Customer Officer, Heather Carver, to talk about how platforms can earn that trust and what advertisers are actually looking for from performance platforms today. One theme came up quickly: a lot of buyers are frustrated by what Heather calls “opacity disguised as performance.” Automation and AI are essential for modern advertising, but they shouldn’t hide how decisions are made. Advertisers need visibility into how signals drive optimization, validate outcomes, and influence strategy. Because in the long run, budgets grow when advertisers understand what’s actually driving performance. Link in the comments.
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Jakob Olsen liked thisJakob Olsen liked thisThis is normally not a post I'd make on LinkedIn (I don't have a way to tie this into B2B sales), but my dog Fresca passed away peacefully last week at 12 years old. Many of you knew her, especially if you worked with me at Disqus. I've been reflecting on this time and bringing her to the office to share that experience with colleagues was one of the highlights. I miss her dearly and I'm reminded to treat every moment as precious.
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Jakob Olsen liked thisJakob Olsen liked thisI've played competitive sports since I was 4. Soccer, flag football, track, you name it. But I haven’t found a sport that better reflects how life actually works than volleyball. And here's why: → There's always another point to be made In soccer or hockey, 1 or 2 goals change the entire match. In volleyball, you've got 21 to 25 shots to make a significant difference. When you lose a point, you get up, dust the sand on your knees, and move on. This teaches you not to dwell too much on your mistakes because there are more opportunities to make it up. Just embrace the failure, analyze, think about what you're doing, and go again. → Every person on the court has a significant impact While other sports have strikers that usually get all the glory, in volleyball, it’s common for a diving save to get more cheers than a huge hit, or a solid block to get more hype than a kill shot. You get as much excitement over the defensive plays as you do the offensive ones, and there’s no one person carrying the team. Everyone has a chance to have an impact at any time, and everyone gets celebrated. → You have to be locked in and thinking ahead at the same time If you're not paying attention, you're going to get hit in the face with a ball. But you also can't just react. Volleyball has a chess aspect to it. You’re constantly thinking, “Where can I put the ball where the other person isn't? Do I go soft? Do I go hard?” You're fully present and thinking two moves ahead, all at once. – That combination of resilience, collective impact, and strategic presence is something I try to bring into everything I do. And that’s also why, if we’ve spent more than an hour together, I’ve probably tried to talk you into playing volleyball 😅🎩
Experience & Education
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Sovrn
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Honors & Awards
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Triple D Award for Desire, Dedication, Discipline
Arnie Chavera- Head Baseball Coach
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Team Captain
Arnie Chavera- Head Baseball Coach
Languages
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English
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Spanish
Limited working proficiency
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