Stephanie Layser

Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE

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Happy to help our partners at Amazon with this measurement initiative. Proof that real purchase data, not modeled proxies, is what closes the gap between streaming exposure and verified sales outcomes.

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T-Mobile Advertising Solutions has partnered with Magnite to bring advertisers streamlined access to T-Mobile’s robust mobile footprint as mobile usage continues to dominate media consumption. Read more here: https://magnite.smh.re/1Kr

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🚨 The landscape of CTV Advertising has undergone a significant transformation with the recent Roku-Amazon Alliance announcement at Cannes Lions. This strategic partnership marks a pivotal moment, granting access to approximately 80% of U.S. CTV households, equivalent to around 80 million homes, as highlighted by John Tomase of LinkedIn News. 👉 Initial outcomes are already demonstrating the impact of this collaboration: - 40% increase in unique viewers - 30% reduction in repeated ads - 3x surge in the value of ad spend Having been part of Roku during its early stages, witnessing this development is not merely exhilarating but also the realization of our long-standing vision to establish a dominant presence in the CTV advertising realm through strategic alliances and unparalleled scalability. This partnership signifies more than a mere business deal; it marks a seismic shift in the future landscape of television advertising. 💡 Why This Development Is Significant: 1. The Strategic Move: Scale, Data & Authenticated Reach By amalgamating Roku's CTV reach with Amazon's DSP, a colossal authenticated identity graph is being constructed—a dream come true for advertisers. This translates to reduced wastage of impressions and enhanced precision in targeted, measurable ad delivery. 2. Leveraging Artificial Intelligence Empowered by extensive first-party data and user log-ins, AI can now be leveraged comprehensively to drive hyper-personalized ad experiences. Imagine dynamic ad placements based on real-time behaviors and preferences, transcending traditional demographic targeting. 3. Addressing Key Concerns Will this consolidation potentially stifle market competition? The dynamics of pricing control might shift with increased influence in Amazon's domain. The neutrality of DSP is under scrutiny—what implications will this have for platforms like The Trade Desk? 🔮 Anticipated Developments: ✅ Enhanced focus on authenticated data and AI integration ✅ Emergence of "super-platforms" consolidating inventory and data control ✅ Encouraging brands to adapt: If you're not already optimizing for Amazon’s DSP, now’s the time. ✅ Potential for both innovation and consolidation risks This is a moment of truth for the CTV ecosystem. As we adopt smarter, AI-powered advertising, we must also ask tough questions about data control, interoperability, and competition. Do you think this will reshape the future of media buying for the better or limit it? #CTV #Advertising #Roku #AmazonAds #DigitalAdvertising #MediaBuying #Marketing #AdTech #ConnectedTV Read more: https://lnkd.in/gAzSAAeb

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Big news in the audio advertising space, Amazon has just expanded its partnership with iHeartMedia, unlocking programmatic access to streaming music, radio, and soon podcasts and broadcast stations via Amazon DSP. That means advertisers can now reach listeners across 870+ stations in 160 markets with precision targeting and omnichannel measurement. This isn’t just about scale....it’s about performance. With Amazon’s clean-room tech and iHeart’s deep listener engagement, we’re seeing audio evolve into a fully addressable, measurable channel. That’s a game-changer for marketers who want to connect with audiences where they are .... and when they’re most engaged. 📈 For those of us leading large sales & marketing organizations, this is a reminder: the future of media is frictionless, data-driven, and everywhere. If your strategy doesn’t include audio, it’s time to rethink. 🔗 Read the full story here: https://lnkd.in/gU8g5fhA iHeartRadioiHeartMedia

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🖥️✅ AdExchanger (6/16): “Because both platforms require users to be “100%” logged in, said Roku. In other words, those audiences are very easily identifiable thanks to a wealth of first-party data parameters, so it’s easy to target and measure them with a higher degree of accuracy compared to other available methods. The two companies expect that their combined data footprint will allow advertisers to reach roughly 80 million CTV households through Amazon’s DSP. According to data from Comscore, this represents over 80% of the total CTV households in the United States. Not surprisingly, much of that coverage comes from Roku. Roughly 50% of the total streaming consumption in US households already happens via the streaming provider’s own operating system across all their devices, Roku told AdExchanger. Although the public launch won’t actually occur until Q4 of this year, so far both teams are happy with the outcomes of the initial closed tests. Per Amazon DSP, the combination of Roku and Amazon’s data has achieved three times improvement in return on ad spend, as well as 42% more unique reach at the same media budget and a 27% frequency reduction, meaning how often users see the same ad. Ideally, the final launch will benefit all the different players within the digital advertising industry. Publishers will have an easier time serving ads to the right customers, marketers will reach those same customers with more precision, and the users themselves will have a better experience, said Amazon.” ⬇️ #programmatic #biddable #upfronts #ctv #ott #fast #tvos https://lnkd.in/eQtyxtyt

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Super excited to announce this expanded partnership between Instacart and The Trade Desk!  Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr

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Read James Hercher’s latest in AdExchanger, “Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?” My immediate thought: would Judge Mehta still hang his hat on AI as meaningful competitive pressure today? In the Google antitrust ruling, Judge Mehta expressly cited increased search competition as a reason behind his chosen remedy. Today, hearing a lot of "Google has already won." And with this article, AI doesn’t look like an external disruptor so much as something being folded into the same ad-driven ecosystem. Check it out: https://lnkd.in/eRw2ayCv

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Horizon and Havas have formed a media joint venture in order to chase larger clients. Together, they hope to exploit market disruption. https://lnkd.in/egzx3QK8

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Roku’s Snr Dir, global ad platform partnerships & biz dev, Miles Fisher, joins us for a deep dive into how Roku’s new Amazon Ads partnership will drive CTV’s full funnel future. https://lnkd.in/gc_cSZYh

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By using AI to interpret real-time content signals, advertisers can now align messaging with where users are in the buying journey. The result? Fewer wasted impressions, stronger engagement and better ROI 📈 Seedtag’s latest blog unpacks how intent based marketing bridges privacy & performance by predicting readiness through real-time content analysis - no tracking required. https://lnkd.in/e8fzMCiC #AdTech #ContextualAdvertising #AIIntentionModels #AttentionToIntention

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Some thoughts on the issues we know we face as an industry, and how we can start to unpack them….

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Today is a huge milestone for our company. We're happy to announce the release of Agile Mix Modeling™ - a first of its kind, full-funnel media measurement solution that leverages advance machine learning models to measure all media - including offline channels and walled gardens. Read the exclusive article from Digiday that explains how our clients Sierra Nevada Brewing Co. and GE Lighting, a Savant company were able to boost ROI and incremental revenue by getting performance insights in a matter of days, not months. Cheers!

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Keurig Dr Pepper was able to improve its ad personalization and create “thousands of ad variants for a single campaign,” Ben Sylvan, the brand’s SVP of connected media, told AdExchanger. Being able to use Clinch’s dynamic creative optimization engine together with Amazon Ads “makes Amazon DSP work a lot harder for us,” Sylvan said. https://lnkd.in/eZSn7KZy

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Walmart+ is celebrating its fifth anniversary with a bold move 📺 Starting September 15, members can switch between ad-supported plans of NBCUniversal Peacock Premium (a net-new streaming partnership) and Paramount+ Essential, every 90 days at no extra cost. This new streaming perk is more than just entertainment. It’s a strategic play to deepen consumer while unlocking richer insights for brands. Curious how this shift impacts Walmart’s retail media ecosystem and what it means for brands? Watch the full video with Flywheel's Bernie Che below ⏬ #Walmart #STV #StreamingTV #retailmedia

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Everyone's fixated on the wrong story about adtech. Market caps are falling, but while Wall Street debates valuations, publishers are bleeding revenue through a thousand data cuts. Here's programmatic's uncomfortable truth: every bid request broadcasts publisher data to hundreds of parties. Publishers get 60-70p in the Pound, while their audience intelligence trains everyone else's models. The current value chain: -Publisher exposes signals in bid requests -Multiple intermediaries each take their cut -Data gets repackaged and resold -Publisher margins compress -Direct deals become harder to justify As a technologist, I'm skeptical of solutions looking for problems (blockchain for programmatic, anyone?). But one vision makes sense: publishers maintaining control of their data while still enabling efficient transactions. Smart publishers are playing both ends: -Today: Fix the basics - broken header bidding, floor prices, redundant vendors -Tomorrow: Architect for direct agent-to-agent negotiation where data never leaves publisher control The 30-40% currently lost to complexity and intermediation could flow back to content creators and brands. Not through disruption for disruption's sake, but through removing genuinely unnecessary friction. The future belongs to publishers who optimize today's 70p while building toward tomorrow's 95p. At Kiln, we're helping with both - finding hidden revenue in current operations while architecting for a more direct future. #AdTech #Publishing #DigitalAdvertising #DataStrategy https://lnkd.in/emqVW6g5

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Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness

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Magnite deepens its collaboration with ITN Networks, giving advertisers access to local linear inventory through ClearLine. This brings programmatic buyers closer to local TV, simplifying how they activate, manage, and measure total video investments.

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