Today is the first day of spring, and if search behavior is any signal, consumers are already in reset mode. They're decluttering. Deep cleaning. Looking up allergy shots for their dogs. But search trends only tell you what's top of mind. They don't show where that intent goes next. That's where commerce data becomes more valuable. According to Sovrn Insights: - Pet supplies shoppers are also buying home & garden (62%) and building materials (60%) - Household supplies shoppers are also buying shoes (70%) and tech gear (66%) - Health & wellness shoppers are also buying new bedding (46%) The spring reset is rarely just one purchase. That's the difference between search data and commerce data. One shows what people are thinking about. The other shows where intent turns into action.
Spring Reset: Consumers' Hidden Intent Revealed in Commerce Data
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