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Garrett McGrath reposted thisGarrett McGrath reposted this🌟 Sponsor Announcement 🌟 We're thrilled to announce that Magnite is joining us as a Platinum Sponsor for Prebid Summit 2025! As our first official sponsor announcement, we’re especially grateful for their support and continued commitment to driving innovation and collaboration in the programmatic space. Let’s make this year’s Summit one to remember!
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Garrett McGrath reposted thisGarrett McGrath reposted thisTAKE US BACK! Sizzle videos have a way of capturing the energy, emotion, and unforgettable moments of an event—and this one is no exception. Whether you missed our Perspectives event in Cannes or just want to relive the magic, enjoy this 60-second highlight reel of an incredible day filled with insights, connections, and Riviera views. We hope it brings back the vibes! See you next year! 🎥 by: NOMADIC UK Sigma Software Group
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Garrett McGrath reposted thisGarrett McGrath reposted thisCannes Lions International Festival of Creativity is only two weeks away. Experience Cannes in style aboard our yacht and explore opportunities for collaboration and growth together. Be sure to book a meeting with us: https://lnkd.in/evH49-pz
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Garrett McGrath shared thisCannes! If you'll be in town and would like to have some no nonsense discussions about where addressability, privacy, AI, and this whole web mortal coil is headed, let's talk.Garrett McGrath shared thisCannes Lions International Festival of Creativity is almost here! Magnite leaders from around the world will be meeting with clients and partners in the French Riviera to explore new avenues of growth and collaboration. Experience Cannes with us! Request a meeting here: https://lnkd.in/eSvjAK88
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Garrett McGrath reposted thisGarrett McGrath reposted thisExciting news from Spotify as they introduce the new Spotify Ad Exchange (SAX) and partner with Magnite globally for their programmatic offering. Magnite's SpringServe now integrates seamlessly into SAX, enabling comprehensive omnichannel advertising experiences spanning audio, video, and native display formats! https://lnkd.in/gXDvaxWE
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Garrett McGrath shared thisPerhaps the I'm Speaking part might not be your biggest draw, but last year's London event was pretty great. We plan to top it this year & hope to see you there!
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Garrett McGrath reposted thisGarrett McGrath reposted thisTune into The Monopoly Report's latest episode with our SVP of Product Garrett McGrath to learn more about the complexities around Google's Privacy Sandbox and the implications of the deprecation of third-party cookies. https://lnkd.in/ejxdTaDSEpisode 8: Garrett McGrath of Magnite on Sandbox and the CMAEpisode 8: Garrett McGrath of Magnite on Sandbox and the CMA
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Garrett McGrath reposted thisGarrett McGrath reposted thisGoogle's Privacy Sandbox pivot has left many in digital advertising wondering what's next. It's time for independent AdTech to innovate and collaborate to recoup signal loss and thrive in a privacy-first internet. Read the full article to learn why engagement is mission-critical for preserving the open web. 🌐 ➡️https://lnkd.in/eVMDYD2Y #DigitalAvertising #AdTech #OpenWeb #DataPrivacy
Garrett McGrath replied to a comment
4d
indeed and it's a fun format, owing primarily to Alan's hosting skills. that guy should get a podcast.
Garrett McGrath replied to a comment
4d
we couched this as '3 guys talking at a bar', certainly could do so again...
Garrett McGrath replied to a comment
2mo
That was not my intent. I was sincerely perplexed by the notion that this was a single exchange or that Prebid was simply an upgrade.
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Garrett McGrath liked thisGarrett McGrath liked this📣 Shoutout to Magnite. Their revenue trajectory tells you everything about where programmatic is heading. Here's how the largest independent SSP got built: In 2021, they acquired SpotX (now part of Magnite) for $1.17B. At the time, the SSP market was still on the back foot with streaming. Magnite was already ahead of it. By the end of 2025, $714M ARR with CTV growing 17% year on year. That same instinct is now pointing at gaming. CTV is the hottest topic in ad tech for 2026. Digital audio is also gaining traction, and both are worthy of the attention they're receiving. But there's a bigger story here... 🎮 ~65% of the US population are gamers 🎮 ~87% of Gen Z are gamers 🎮 2.5x more attention than social and open web 💰 Less than 5% of media investment That gap is already starting to close. And I believe this team are behind a major part of that trend: Sean Buckley President, Revenue Erik Hovanec: CSO, Magnite Jennifer Fagnini: DSP Partnerships Matt McLeggon: Senior Vice President, Advanced Solutions & Channel Revenue Clare Dunnett: Group SVP, Client Operations Cassidy Coles: VP & Managing Director David Snocken: VP Strategic Partnerships Ashley Font Wheeler SVP, DV+ platform Scott Solomon: Vice President, DV+ Platform Rebecca Ackers: VP, Commercial UK & DV+ EMEA Paolo Patatu: VP of Strategy & Business Development - DV+ International Matthew Schmidt: VP, Revenue Strategy and Sales Enablement Damien Véran: Group SVP, International Revenue Julie Selman: SVP Head of EMEA A few noteworthy gaming partnerships they've secured for advertisers in 2026: → Overwolf: direct access to 100s of the world's biggest titles → Roblox: mobile in-app rewarded video ads → PHȲND: a new ad pipeline via games on Smart TVs Gaming is becoming a key player in the media landscape, and those SSPs that recognized the importance of premium inventory early are set to benefit the most. Magnite was proactive with CTV before the budgets followed suit. The same kind of foresight is at play here. I believe that this team are set up to capitalize in 2026. 🐇
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Garrett McGrath liked thisGarrett McGrath liked thisA CTO once told me I wasn't promoted because I was "too emotional." A few years later, I'm running a product org responsible for billions in annual revenue at one of the largest media and entertainment companies in the world. Turns out I wasn't too emotional. I was in the wrong room. That experience, and a decade of others like it, is why my friend and fellow operator Emilie Pender, PMP and I are launching Ship It: a weekly newsletter about what it actually takes to ship products, lead teams, and build a career in complex tech orgs. We're not academics. We're not coaches. We're two senior women in tech who've built products from scratch, managed multi-billion dollar product lines, navigated org politics, and shipped under pressure. All while raising kids and trying to have lives outside of work. Our first post drops today: "Stop Running Ceremonies. Start Shipping." It's about the single biggest execution trap I see in product teams, and the 3-question framework I use every week to cut through it. If you're a PM, operator, or leader who's tired of theory and wants to know what actually works, Ship It is for you. #productmanagement #leadership #newsletter https://lnkd.in/etYFKs8Y
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Garrett McGrath liked thisGarrett McGrath liked thisA few sharp takeaways from Chris Kane’s kickoff at the Jounce SPO Summit this morning: The premium web is facing real headwinds and they’re not cyclical. We’re seeing structural shifts: • The open web is consolidating • Buying behavior is moving toward a default “off” mentality • Traffic is declining overall — but concentrating among a smaller set of scaled, trusted publishers • And demand itself is concentrating — with a handful of platforms controlling a large share of spend, even on the open web That last point really stood out. Even as traffic shrinks, a growing share is flowing to the top 100 “bellwether” publishers, including Mediavine. Scale, signal, and trust are becoming even more important in a constrained environment. And on the demand side, a disproportionate share is flowing to known, trusted partners. That dynamic is a big part of why we’re continuing to expand who we represent — it’s critical not just for our business, but for the long-term health of a diverse web. The implication is pretty clear: this isn’t about waiting for things to bounce back. The model itself is changing. Looking forward to Amanda Martin’s talk later today on how publishers are adapting — specifically the shift away from commoditized, AI-answerable content and toward truly irreplaceable experiences. That feels like where the next wave of value will be created.
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Garrett McGrath liked thisGarrett McGrath liked thisI’m sharing “AI in Ad Ops” at Programmatic AI in Vegas AI changes what is possible for Ad Ops teams. Sure in your stack but more critically: By empowering ops teams create the tools they need, when they need them. Yield anomaly? Build a monitor. Discrepancy pattern? Spin up a detector. Trend shift? Analyze the stack history The shift isyou finally have the tools to do your job the way you've always wanted to." https://lnkd.in/eQ25WmpQ #ProgrammaticAI #AdOps #AdTech #Publishers
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Garrett McGrath liked thisGarrett McGrath liked thisMore direct, more dollars, more visibility. I love that OpenPath, OpenAds and PubDesk are working for publishers*. Let's keep building. *(I also like to hear when they aren't -- drop me a line at ian@sincera.io)
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Garrett McGrath liked thisGarrett McGrath liked thisThere’s something special about getting the right people in the same room and by all accounts, the Prebid.org Ascent London Summit delivered exactly that. Our CEO Erik Svilich went (his first time attending) and kept telling me how amazing it was. Sounded like one of those events that reminds you why this industry is so exciting to be a part of. He spent a lot of time talking to folks about what we’re building at Encypher and came back energized by the level of interest and curiosity. Always a good sign when you leave something like that with more ideas than you came in with. Credit to the Prebid team for putting together a wonderful event.
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Garrett McGrath liked thisGarrett McGrath liked thisI would like to introduce adtech's newest and most handsome meme - AdTech DOG, the insult comic. AdTechGod ®️ lifts everyone up - Adtech Dog tears 'em down.
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