Planning a campaign shouldn't take a stack of tools and a week of guesswork. Media buyers and planners spend too much time pulling together audience research, deal options, and strategy docs, only to find the insights have gone stale by the time the plan is ready. So we built a better way to plan. One that works more like a conversation, powered by real consumer behavior. • Ask what your audience is buying • Understand what's driving those decisions • Find the deals that actually fit • Build the strategy with tools that work alongside you Want an early look? Reach out to the Sovrn team. https://lnkd.in/gsw-92hB
Sovrn
Technology, Information and Internet
Boulder, Colorado 8,996 followers
We empower independent voices.
About us
Sovrn is a software and data company built for the people who power the open internet. We sit at the intersection of consumer behavior, advertising, and commerce, aligning supply and demand using real commerce and media signals. Publishers and creators maximize revenue without losing focus on their core work. Advertisers get performance they can trust, backed by data from real consumer activity. Across 80,000+ websites, apps, social channels, and CTV, Sovrn reaches more than 500 million active consumers every day. Our products span advertising, commerce, and data, connecting the ecosystem so both sides win. Sovrn is headquartered in Boulder, Colorado, with offices in New York and London.
- Website
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http://www.sovrn.com
External link for Sovrn
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- Boulder, Colorado
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, DSP, SSP, and Header Bidding
Employees at Sovrn
View 128 employees at Sovrn
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Locations
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Primary
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5541 Central Ave
Boulder, Colorado 80301, US
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No 3 Waterhouse Square
138 Holborn
London, UK EC1N 2SW, GB
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31 West 27th Street
8th Floor
New York, NY 10001, US
Updates
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Heading to Cannes Lions International Festival of Creativity? Join Sovrn, Martech Record, GREAT SCOTT, Rakuten Advertising, ShopBack, Affilimate, Shopnomix, and other industry partners on Wednesday, June 24, for an affiliate and commerce happy hour. RSVP here: https://lnkd.in/g9N7CU7y
I'm excited to head to Cannes in a few weeks for the first time. If you're there register to join our affiliate & commerce happy hour on Wednesday. We have a great crew: Tony Winders & Todd Ulise from Shopnomix, Chris George at Sovrn, Holly Brim at Rakuten Advertising, Carolina P. at ShopBack, Lynda Mann and Monica Lent at Affilimate, Michaela Scott at GREAT SCOTT the fun folks at Traackr, Carla Holtze Cell & Lauren Dick. If you have any Cannes tips, send them my way. https://lnkd.in/ecKViPGW
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The Sovrn team will be at Cannes Lions International Festival of Creativity. If you’re thinking about audience activation, commerce media, or how AI is reshaping the buyer journey, let’s talk. Our Commerce Audiences are powered by real consumer behavior across the open web, giving advertisers and agencies a smarter way to reach high-intent shoppers when it matters most. Find our team on the ground or reach out to schedule time. Chris George Jeff Meglio Jonnie Moyes
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Sovrn reposted this
I'm excited to head to Cannes in a few weeks for the first time. If you're there register to join our affiliate & commerce happy hour on Wednesday. We have a great crew: Tony Winders & Todd Ulise from Shopnomix, Chris George at Sovrn, Holly Brim at Rakuten Advertising, Carolina P. at ShopBack, Lynda Mann and Monica Lent at Affilimate, Michaela Scott at GREAT SCOTT the fun folks at Traackr, Carla Holtze Cell & Lauren Dick. If you have any Cannes tips, send them my way. https://lnkd.in/ecKViPGW
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We’re excited to sponsor iPX Austin 2026. We’ll be in Austin June 9-11 to connect with the brands, publishers, creators, and platforms shaping the next chapter of the partnership economy. Want to talk Commerce Audiences, affiliate, or what’s next for commerce partnerships? Find us in the app to book a time.
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Our team is heading to Rakuten Advertising Optimism in Phoenix next week. Always one of the best events for conversations about affiliate and performance, this year especially. If you'll be there, drop us a note or come find us. We'd love to say hi! #RakutenOptimism
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We're partnering with Dappier to bring advertising into AI chat experiences across the open web. With their new ad format, Sponsored Conversations, brands can reach consumers in the moments when they're actively asking questions, using the programmatic tools and creative assets they already have. For brands already running programmatic, it’s a practical, low-lift way to activate a new channel without starting from scratch. Read more: https://lnkd.in/eCqcTfNe
Today, Dappier is introducing Sponsored Conversations — an innovative new native AI ad format for AI agents and conversations. Thanks to AdExchanger for breaking the news! Sponsored Conversations give advertisers a way to engage users inside active AI sessions, with interactive experiences designed for the flow of the conversation itself. Early campaigns are already delivering up to 5x performance vs. display, driven by real-time conversational intent. That's because AI agents create a greater level of signal than traditional media: users go beyond just browsing or scrolling. They are asking, clarifying, comparing, and moving toward action in real time. With Sponsored Conversations, marketers can meet that moment with more relevant engagement and a more native path from discovery to action. Read more about the news in AdExchanger: https://lnkd.in/eCqcTfNe Ready to advertise in AI conversations across the open-web? dappier.com/advertisers Ready to monetize AI agent on your sites? dappier.com/publishers Get started with Dappier - https://lnkd.in/esCW-u5z or email hello@dappier.com. #AI #Advertising #AdTech #ConversationalAI #Media
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We're partnering with Mula to simplify monetization and improve performance for publishers. Sovrn Commerce is now integrated into Mula as its default commerce layer. That means when a publisher goes live on Mula, affiliate monetization is ready from day one, with no separate contracts, technical setup, or extra engineering work. For years, publishers have had to piece together affiliate tools on top of legacy ad stacks, often relying on closed platforms with limited transparency and tighter margins. That approach has created complexity without giving publishers enough control. This partnership is built to change that. Mula’s AI helps identify the right commerce experience based on real-time reader engagement, now powered by Sovrn Commerce. The result is a more streamlined setup and stronger revenue opportunities without adding another vendor to manage. We’re also bringing Mula’s capabilities to publishers across the Sovrn network to increase engagement and drive revenue growth. The open web works better when the technology behind it works together. Read more: https://lnkd.in/gzKsJY59
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Sovrn reposted this
Unlocking greater value through collaboration 🤝 We’re excited to share our latest case study with Sovrn! Discover how we’re enhancing monetization, enabling richer data signals, and delivering measurable growth across the programmatic landscape. Read the full case study here: https://lnkd.in/e55pWEQe