Sovrn

Last week, we joined Horizon Media and The 614 Group in New York for a day of conversations about where commerce media is heading next. Across discussions, one theme stood out: commerce is happening across more touchpoints than ever, and brands need a broader view of the signals that shape what people discover, consider, and ultimately buy. Thank you to Horizon Media, The 614 Group, and everyone who joined the conversation, including our fellow partners Basis, FreeWheel, and InMobi, for helping bring the day together. 📸 Photo credit: Whitnee Shulman

The Sovrn team is heading to CJU in Santa Barbara next month. If you’ll be there and work across affiliate or commerce, we’d love to connect. Reach out to set up some time with the team. #CJU2026

Commerce media and creators change the game for brands while also raising big questions for them to wrestle with. On August 19, The 614 Group and Horizon Media will bring agency leaders, marketers, and industry partners together in New York for an afternoon exploring the role of creators, culture, technology, and measurement in the push to scale beyond retailer sites. Joining the conversation: Bradley Hunter, Co-Founder, HUNTfor and former TikTok & Google Industry Leader Valentina Lash, Director, Content & Creative, Revlon Jon Mansell, Vice President, U.S. Demand, FreeWheel Stephen Sebestyen, Group Product Manager, Data, Sovrn Kunal Nagpal, Chief Business Officer, InMobi Advertising + Glance Four conversations. Multiple perspectives. One afternoon focused on where commerce media is heading next. Thank you to Basis, FreeWheel, InMobi Advertising + Glance, and Sovrn for supporting the conversation and helping make the day possible. Interested in joining us? Request an invite here: https://lnkd.in/eiceK8qD 614 Group x Horizon Media Agency Day August 19 | New York City Rob Rasko Spencer Janis Sharone McGovern Larry Gelfand

Congratulations to the team at Adswerve, Inc. on the launch of Adswerve Premium Supply. We're proud to be one of the partners powering it, helping brands and agencies reach premium, brand-safe inventory with the transparency and efficiency programmatic buying has been missing. Learn more in Adswerve’s announcement: https://lnkd.in/dzaty5na

Sovrn is proud to support The 614 Group x Horizon Media Agency Day on August 19, bringing leaders across agencies, brands, and technology together to discuss how culture, creators, and technology are reshaping commerce, and how commerce media can scale beyond retailer sites. These are themes we're already helping brands navigate. Through Sovrn Commerce Audiences, advertisers can reach high-intent shoppers using real browsing, click, and purchase signals. This gives brands a differentiated view of consumer behavior beyond walled gardens and retail media networks, and a better way to connect with people based on what they're actively shopping for. Looking forward to the conversation in New York. Request an invite: https://lnkd.in/eiceK8qD

The Sovrn team is heading to New York next week. We'll be at Affiliate Summit East and Martech Record's MARCC NYC. If you'll be at either event, reach out -- we'd love to connect.

Come for the content. Stay because we’re taking everyone to the roof. After the final MARCC NYC panel on July 27, we’re heading upstairs to PHD Rooftop Bar for cocktails, skyline views and the conversations that never quite fit into a 30-minute session. Our rooftop cocktail reception is supported by agency sponsors Michaela Scott at GREAT SCOTT, Teresa Thier Grammatke at eAccountable, Faique Moqeet at Hamster Garage and Sarah Dayes at Acceleration Partners, along with Bronze Sponsors Todd Ulise at Shopnomix, Nick Baker at Sovrn, Carolina P. at ShopBack, Ali Davis at Capital One Shopping, Adam Weiss Awin Global and David Shapiro at Affiliate.com. Register here: https://lnkd.in/eFqYYpmB We’ll bring the industry insights. They’re helping provide the drinks and the view. #MARCCNYC #Networking #NYCEvents #Marketing #DigitalMedia

Every click has a value. Now partners can see it before they route. Sovrn Commerce Bid Check returns a market-priced bid for each click, the moment it happens. With a single API call, partners can request a real-time bid based on the click's destination, reader, device, and location — then compare it against other monetization options and choose the best path before sending the click through. For publishers and commerce partners that manage their own routing logic, Bid Check makes it easier to route each click to the highest-earning opportunity in real time. Commerce Bid Check is available now to Sovrn Commerce partners. Learn more: https://lnkd.in/gRGSCFEh

We're heading to Affiliate Summit East. The Sovrn team will be in New York to connect with publishers, brands, and industry leaders on what’s next across affiliate and commerce. We're continuing to invest in new features for publishers, commerce partners, and merchants. One feature we're especially excited to share: new routing capabilities that provide publishers and commerce partners with more insight into click value. More to come soon. Reach out to the team here or in the app to connect. See you in NYC.

Register now for MARCC NYC on July 27th. The way we discover products, create content, and measure marketing is changing fast. That's exactly why we're bringing together leaders from across publishing, brands, agencies, technology, and investors. This year's conversations will cover AI, publishing, commerce, creator partnerships, measurement, and the changing economics of content. Looking forward to welcoming an incredible lineup, including: 🎤 Alex Stark (Ogee) 🎤 Leticia Viedma (cpap.com) 🎤 Shannon Quarantino (SPLITS59) 🎤 Ewen Finser (ScaleVisible | Venture 4th Media) 🎤 Aaron Cunningham (Daily Mail) 🎤 Blake Saunders (Core Advisors) 🎤 Mark Stenberg (ADWEEK) A huge thank you to our sponsors for making the event possible: Everflow - Partner Marketing Platform, impact.com, Partnerize, Rakuten Advertising, Button, Mavely by Later, Great Scott, eAccountable, Hamster Garage, Acceleration Partners, Shopnomix, Sovrn, ShopBack, Capital One Shopping, Awin Global, and Affiliate.com Hope to see many of you there: 🔗 https://lnkd.in/eFqYYpmB #MARCC #AffiliateMarketing #CommerceMedia #AI #Publishing #CreatorEconomy #RetailMedia #PerformanceMarketing