Magnite

Coming Soon: Full Frame, a new series hosted by our President, Revenue & Market Strategy Sean Buckley. This series delivers in-depth conversations exploring the operational focus and strategic values driving top decision-makers across our ecosystem. To launch Episode 1, Sean sits down with WPP COO Devika Bulchandani for an inside look at her approach to scaling global teams and driving impact.

Commerce media is shifting advertising from impression counts to proven business outcomes. At Beet.TV Retreat Berkshires, our Head of Commerce Media, Stephanie Reustle, explores how supply-side curation and closed-loop measurement drive up to 4x higher match rates and maximize working media. Read the full conversation to learn why moving audience activation closer to the publisher is key to turning customer signals into real-time results: https://lnkd.in/en3jFDu9 

We're honored to be selected as a finalist for the 2026 AdExchanger Awards in the AI Innovators- Video/Streaming/CTV category! Congratulations to all of the finalists! https://lnkd.in/ey8TPV4i

As signals shift closer to activation, data collaboration is entering a new phase. As identity, activation, and measurement become more tightly connected, the question isn't whether data can move across the ecosystem, it's how to do it without sacrificing openness, transparency, or control. Our latest blog explores why neutral infrastructure is emerging as a critical enabler for the future of advertising. https://lnkd.in/eFBTNjSq

Agentic workflows are set to become the new standard in programmatic, helping buyers and sellers work more efficiently while reducing operational complexity. Our Commercial Director, Northern Europe Rutger Maree shares his perspective in KI Marketing Magazine on the evolving role of AI in programmatic and how flexible infrastructure is making intelligent automation possible. Read the full interview: https://lnkd.in/eRSyczVC

The future of programmatic decisioning relies on collaboration across the entire supply chain. By embedding proprietary AI directly within trusted execution infrastructure, partners can evaluate every impression with greater precision and speed. Check out how leaders from Chalice AI, SWYM.ai, Omnicom Media, and inPowered AI are working with Magnite to bring intelligence closer to the auction.

Reaching voters effectively on CTV means looking at the full streaming ecosystem. OEMs control the operating systems, home screens, and discovery environments where viewing decisions happen, making platform-layer inventory a natural priority for political media plans. In our latest blog, we explore how activating across the broader OEM landscape helps campaigns bridge fragmented streaming habits, leverage device-level insights, and maximize media efficiency. Read our full analysis here https://lnkd.in/e5JmsAu6

Did you know that 82% of audiences in India reported streaming more in 2026 than the year before? We unveiled our Streams & Screens: India research at two sell-out events in Delhi and Mumbai. It was amazing to have Anuj Gandhi, Lalatendu Das, Muralidhar Thyagarajan, and Viraj Jit Singh join our fireside to share reflections and how we are all stewards of our industry. Download the full India report now https://lnkd.in/e2QdA389