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Anthony Katsur shared thisAfter years of industry fragmentation, ambiguous classification logic, and unacceptable hot-dog governance gaps, we’re proud to introduce a long-overdue standard: the Food Item Classification Framework. FICF brings much-needed structure, consistency, and technical rigor to culinary data infrastructure, including clearer guidance on bun topology, hinge integrity, and the proper classification of structurally misunderstood food objects. This is a serious step forward for food interoperability. Because a hot dog is not a sandwich, and it is time our standards reflected that. Huge thanks to the Culinary Standards & Protocols Working Group and outstanding contributions from Lori Goode at Index Exchange, Paul Bannister at Raptive and Ken Weiner at GumGum for helping us bring frank closure and closing the bun on this debate.Anthony Katsur shared this#IABTechLab has been cooking up something very exciting! With the release of the Food Item Classification Framework (FICF) 4.1 for public comment until May 15, we’re bringing structure to something we all love, food data! FICF makes it easier to classify and organize culinary information across the ecosystem, because even Hot Dogs deserve a standardized taxonomy! Dig into the delicious details here: https://bit.ly/3NCmd9p
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Anthony Katsur shared thisThe momentum around the IAB Tech Lab’s Agentic Initiative is incredible. In just 90 days, the Agentic Initiative has gone from launch to real industry development and usage, powered by #AAMP. The energy, collaboration, and caliber of companies stepping in to help shape this work has been incredible to see. We are thrilled to be working with such an outstanding and growing group of companies to help build an open, interoperable foundation for agentic advertising. The response has been so strong, in fact, that we had to split the recognition into two LinkedIn posts because one simply was not enough. So when you see this post twice, it’s not a hallucination, we hit our context window limit! 🤣Anthony Katsur shared thisJust 90 days after launching our Agentic initiative (now AAMP), we’re proud to be working alongside an amazing group of companies in the Agentic Task Force: Advertising Association, Adform, AdsWizz, Amazon Ads, AnalyticsIQ, Ascendeum, Attain, Basis Technologies, Bedrock Platform, Butler/Till, Cadent, Chalice AI, Claritas, Cognitiv, Criteo, Delivery Hero, DISH Media, Dstillery, Epsilon, Equativ, Google, Guideline, GumGum, HUMAN, HyperMindZ.ai, Index Exchange, InMobi, Integral Ad Science, International News Media Association (INMA), Known, Lemma, Madhive, Magnite, Meta, Microsoft Advertising, Mixpeek, and more! (check out part 2 of this post with the rest of the companies we couldn't fit in this one!) We are so happy to be collaborating with you all. Thank you for all the contributions so far. We’re looking forward doing many more great things for Agentic Advertising together. Learn more about the Agentic Task Force here: https://lnkd.in/e8uZKtD6 #AgenticAdvertising #Standards #IABTechLab
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Anthony Katsur shared thisThe momentum around the IAB Tech Lab’s Agentic Initiative is incredible. In just 90 days, the Agentic Initiative has gone from launch to real industry development and usage, powered by #AAMP. The energy, collaboration, and caliber of companies stepping in to help shape this work has been incredible to see. We are thrilled to be working with such an outstanding and growing group of companies to help build an open, interoperable foundation for agentic advertising. The response has been so strong, in fact, that we had to split the recognition into two LinkedIn posts because one simply was not enough. So when you see this post twice, it’s not a hallucination, we hit our context window limit! 🤣Anthony Katsur shared thisJust 90 days after launching our Agentic initiative (now AAMP), we’re proud to be working alongside an amazing group of companies in the Agentic Task Force: NBCUniversal, Netflix, NextRoll, Nexxen, Nielsen, Ogury, Omnicom, OpenX, Optable, Paramount, People Inc., Postindustria, Publicis Media, PubMatic, Raptive, RTB House, Siprocal, SoundCloud, Spectrum Reach, Ströer SE & Co. KGaA, Supertab, Teads, TeqBlaze, The Trade Desk, TransUnion, Usercentrics, Verve, Veylan, Walmart, WPP Media, and Yahoo! (check out part 1 of this post with the rest of the companies we couldn't fit in this one!) We are so happy to be collaborating with you all. Thank you for all the contributions so far. We’re looking forward doing many more great things for Agentic Advertising together. Learn more about the Agentic Task Force here: https://okt.to/78nrsL #AgenticAdvertising #Standards #IABTechLab
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Anthony Katsur shared thisI am 10 minutes into the Jounce Media SPO Summit and blown away by the quality analysis Chris Kane is sharing with the industry. 👏🏻👏🏻👏🏻
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Anthony Katsur shared thisGood coverage of IAB Tech Lab's #SignalShift from AdExchanger, where Tech Lab Board Member, Curt Larson and Ethyca CTO, Ethan Lo called for stronger agentic guard rails and common policies that can translate into standards and frameworks.Anthony Katsur shared thisAlways fun to wake up to a press mention, especially from AdExchanger. They highlighted an interesting (to me at least 🙂) point I focused on in the panel at IAB Tech Lab Signal Shift last week: that agents, such as advertising buyer and seller agents, are not neutral parties. They'll be given a set of goals and constraints. A seller agent's goal would presumably include maximizing revenue for the publisher/seller. Without sufficient constraints that goal would naturally lead the seller agent to work to "take advantage" of the buyer agent as best it's able to, not dissimilar to humans in a similar situation. It's therefor critical that our existing frameworks of tech standards, measurement, verification, consent, DPAs, and more be incorporated in the rules our agents are forced to follow. Those are what allow humans to trust and interact and the same follows for agents, which are after all meant to emulate humans. https://lnkd.in/gvWzqWRM
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Anthony Katsur shared thisExciting news! Kochava has integrated IAB Tech Lab’s Agentic Ad Management Protocols, known as #AAMP, into StationOne through their workspace. This workflow is powered by AAMP's Buyer Agent SDK and agentic object models. Now buyers, sellers, agencies, and ad tech teams can safely test standards compliant agentic workflows, fine tune them, and test their workflows without breaking anything before executing a real agent transaction. Kochava customers can inspect the skills, agent definitions, and system prompts, all powered by the official IAB Tech Lab reference implementation MCP Server through the StationOne Connector. Thanks to Charles F Manning and the Kochava team for helping turn agentic advertising from concept into practice built on Tech Lab open standards! More details from Digiday here: https://lnkd.in/eWzTCG9q #IABTechLab #AAMP #AgenticAdvertising #OpenStandards #AI #AdTech #Interoperability #KochavaAnthony Katsur shared thisI'm excited to share a few things today from Kochava.... ✅ StationOne is now in Open Beta - no longer requiring an invitation code. ✅ We have several partners that we've been working with to build Workspaces, covering various aspects of the industry (planning, targeting, activation, measurement, optimization) ✅ We were eager to FIRST announce the partnership with IAB Tech Lab - enabling an open source IAB Tech Lab Workspace which showcases their reference implementation of agentic buying. The combination enables buyers, sellers, agencies, and ad tech specialists to play around, not break anything (or accidently buy anything), and build out standards compliant workflows that can be fine tuned! For all of the 'talk' about agents, few people can actually play with an approachable toolset... StationOne makes this really easy! Standards and cross-vendor collaboration through those standards are critical to the transformation we're undergoing in the Advertising Industry... The open source Workspace is available in StationOne by 'Joining a Workspace'. The Workspace is designated as an open source workspace (something that Workspace authors can determine) - so you can see the source to all of the Skills, Agent definitions and system pre-prompts that are available and outlined below. Every one of these skills uses the official IAB Tech Lab reference implementation MCP Server via the StationOne Connector and you can engage agenticly to test workflows and see how this 'agent stuff' actually works. Editor Note: I generated the below artifact (pdf) with StationOne asking: Summarize all of the skills in this workspace so I can share on LinkedIn in a Carousel format. Thanks to Anthony Katsur and Shailley Singh for your collaboration with our team! A GREAT write up from Ronan Shields at Digiday linked in first comment!
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Anthony Katsur reposted thisAnthony Katsur reposted thisModern data sets are huge. So how on earth can humans alone label that data, even though doing so is important for many reason including privacy governance. Marc-Antoine Paré from Ethyca explains LLM-driven classification can reshape privacy compliance and data governance at scale, while being comprehensive and configurable with low exposure that works well with just metadata, to dramatically improve coverage and accuracy at #SignalShift
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Anthony Katsur reposted thisAnthony Katsur reposted thisAre we building a high-speed liability machine with these agents? #IABTechLab’s Rowena Lam, Equativ’s Curt Larson, and Ethyca’s Ethan Lo reinforce the fact that agents are systems and require guardrails around them using existing governance and protections, since regulators aren’t going to take ‘my agent did it’ as an excuse #SignalShift
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Anthony Katsur shared thisSam White from LiveRamp dropping knowledge on Agentic Audiences, part of IAB Tech Lab’s #AAMP initiative, with Felix Zeng from The Weather Company providing the perspective on publisher value. Nothing quite like getting into cosine similarity and Euclidean distance at #SignalShift.
Anthony Katsur commented on a post
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Glad you liked it. We need some levity in digital advertising every once in a while.
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Great sharing the stage with you! I never thought I would ever hear the words, “Standards are hot right now!” in my career. Thanks for engaging in an important and timely discussion on the evolution of agentic workflows and the need for standards, even when they’re competing.
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Anthony Katsur liked thisAnthony Katsur liked thisWhen AI is forcing #publishers to rethink everything… where do you actually start? On May 6 in #NYC, Beeler.Tech AI Publisher Response brings together industry leaders to tackle that question head-on, with practical frameworks you can take home. Here’s sneak peak at what we’ll be working through: 🔹 Lindsay Van Kirk (People Inc.) - On blocking LLMs - what worked with Cloudflare, what broke, and what the data actually showed about revenue and sessions when the blocking went live. 🔹 Christine D. (People Inc.) - On what it really takes to build an AI-enabled editorial operation, without crossing the line on trust, quality, or brand integrity 🔹 Anthony Katsur (IAB Tech Lab) - On the rise of content-focused marketplaces and what viable licensing models could look like for publishers 🔹 Tom Triscari - On navigating revenue predictability in an increasingly unpredictable market, and what operators can actually control 📍 May 6, 2026 | NYC 🔗 Raise your hand today https://lnkd.in/e3-_KV2K #AIPublisherResponse #publisher #AI #AIstrategy #digitaladvertising #publisherfirst #beelertech
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Anthony Katsur reacted on thisAnthony Katsur reacted on thisCan't wait to show off what's going on inside the Privacy Lab: Hands-On PETs for Measurement & Addressability at IAB Tech Lab 's #SignalShift. Big thanks to Todd Henry, the product lead who made this set of educational tools a reality.
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Anthony Katsur reacted on thisGreat to see the velocity here from idea, to prototype to implementers in weeks.Anthony Katsur reacted on thisJust 90 days after launching our Agentic initiative (now AAMP), we’re proud to be working alongside an amazing group of companies in the Agentic Task Force: Advertising Association, Adform, AdsWizz, Amazon Ads, AnalyticsIQ, Ascendeum, Attain, Basis Technologies, Bedrock Platform, Butler/Till, Cadent, Chalice AI, Claritas, Cognitiv, Criteo, Delivery Hero, DISH Media, Dstillery, Epsilon, Equativ, Google, Guideline, GumGum, HUMAN, HyperMindZ.ai, Index Exchange, InMobi, Integral Ad Science, International News Media Association (INMA), Known, Lemma, Madhive, Magnite, Meta, Microsoft Advertising, Mixpeek, and more! (check out part 2 of this post with the rest of the companies we couldn't fit in this one!) We are so happy to be collaborating with you all. Thank you for all the contributions so far. We’re looking forward doing many more great things for Agentic Advertising together. Learn more about the Agentic Task Force here: https://lnkd.in/e8uZKtD6 #AgenticAdvertising #Standards #IABTechLab
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Anthony Katsur reacted on thisAnthony Katsur reacted on thisOpenRTB Deprecated... replaced by ‘Just Trust Me Protocol (JTMP)’ IAB Tech Lab deprecates OpenRTB, introduces JTMP (Just Trust Me Protocol) Specs include: - No bid requests - No logs - No discrepancies (by definition) Measurement: - Buyer: “We think it worked” - Seller: “We agree” Framework designed to: - Eliminate reconciliation - Reduce reporting latency to zero - Remove last remaining transparency debates #Programmatic #IAB #AdTech Anthony Katsur Brian O'Kelley Terence Kawaja Ari Paparo AdTechGod ®️ Ben Hovaness
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Anthony Katsur reacted on thisAnthony Katsur reacted on thisHad one of those moments last night that just sticks with you. A former teammate of mine at The Trade Desk reached out to share that he was promoted to Director and to thank me for recommending his elevation. Couldn’t be happier for him. He’s the kind of person every team and leader hopes for… so coachable, thoughtful, and always operating in service of others. The kind of teammate who quietly does the work, lifts others up, and just keeps getting better. I told him how proud I was. But more importantly, I reminded him of this: It didn’t “just happen.” He made it happen. Leadership isn’t about taking credit for someone else’s success. It’s about helping people recognize their own strengths and giving them the confidence to go chase what they’re capable of. And when they get there? They should own it. We all should. Take the moment. Give yourself the credit. You earned it.
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Anthony Katsur reacted on thisReally excited to expand our partnership with TIME and Mark Howard and team in the very important area of marketing to AI!Anthony Katsur reacted on thisAs AI search engines like ChatGPT, Claude, Gemini and Perplexity become the new "front page" of the internet, a new challenge has emerged: Generative Engine Optimization (GEO). TIME is leaning into this shift with a new brand offering designed to bridge the "delta" between a company’s intended messaging and how AI actually summarizes them. By leveraging TIME's high domain authority, this strategy focuses on improving brand sentiment and correcting factual inaccuracies in AI-generated answers. It addresses a critical risk where AI often prioritizes "long-tail" or obscure sources over a brand’s own website, ensuring that search results align with professional brand standards rather than misinformation. We are proud to highlight our partner Mobian, whose technology powers this analysis. By cross-referencing brand ads and sentiment against AI prompts, Mobian provides the data-driven insights necessary to track and score how closely AI platforms match a brand's true positioning. The goal is to ensure AI perceptions match brand reality. Great to be at the Digiday Publishing Summit! Appreciate Sara Guaglione and Digiday for the platform and for diving deep into why GEO matters for brands today. https://lnkd.in/gudK-7fFTime pitches GEO insights into a new brand offeringTime pitches GEO insights into a new brand offering
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Anthony Katsur reacted on thisSo proud to be part of this amazing organization. The media industry always comes out in force to support our annual Inspiration Gala, and I have no doubt we will do it again. Please reach out if you are interested in attending, sponsoring, buying a table, or just learning more.Anthony Katsur reacted on thisBehind every student supported, every school strengthened, and every milestone reached, there is a group of people who believe deeply enough in this work to champion it, invest in it, and show up for it year after year. Our Board of Directors is that group. And as we build toward our 2026 Inspiration Gala on June 2nd at Pier Sixty, Chelsea Piers we want to take a moment to recognize the leaders who make our work sing every single day. With profound gratitude, we thank our dedicated board members: Helena Willner (President) · Jed Finn (Executive Vice President) · David Cohen (Vice President) · Alexandra Murray (Vice President) · Ramneek K Rikhy (Vice President) · André Branch (Treasurer) · Andrew Bettwy (Secretary) · Nelly Akoth · Dan Benardette · Tom Booker · Jill Braufman · Jonathan Fassberg · Omino Gardezi · Patrick Grandinetti · Nancy Hall · Pinar Kip Williamson · Helen Lin · Freddy Rolon · John Walsh · Anu Willoughby Your counsel, your energy, and your unwavering commitment to New York City's children are what make Partnership with Children's mission not just possible — but powerful. We are endlessly grateful. #PartnershipWithChildren #NYCSchools #StudentWellbeing #Leadership #CommunityImpact
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