Equativ

What’s changing in CTV right now? James Grant, our SVP of Product Marketing, CTV, Addressability & AI, recently joined AdTechGod ®️ for a conversation about the trends shaping CTV’s future, from AI-powered media planning and performance TV to identity, live sports, and outcome-based advertising. Thanks to AdTechGod for the great discussion. Listen below. 👇

Join us in Cologne for bubbles and business! DMEXCO 2026 is getting closer, and so is the return of the Equativ Champagne Bar. ✨ Consider it your place to recharge, reconnect, and raise a glass between conversations about what’s next in digital advertising. And there’ll be plenty to talk about. Whether you want to talk automated AI innovation, next-gen curation, or smarter, more sustainable CTV strategies, we’ve got a lot of exciting updates to share. 📍 Hall 6, Booth B-033 📅 September 23–24 | Cologne 🥂 Champagne? Chilled and waiting. Book a meeting with us now. 👉 https://lnkd.in/eGgtapWn #DMEXCO2026 #AdTech #Equativ

We spend more time online than ever, but many consumers still don't realize the environmental impact of their digital habits. In our latest survey, we found that only 38% of consumers said they were aware that their everyday internet use generates carbon emissions. As awareness grows, transparency will play an increasingly important role in the digital ecosystem. Download the infographic to explore the full results 👉 https://lnkd.in/eJDkMZBm

As retail media expands across CTV, programmatic, and in-store environments, one challenge is becoming increasingly important: How can brands drive immediate performance without sacrificing long-term brand health? At our Equativ Club panel, Performance vs. Brand: The Creative Rebalancing of Retail Media, industry leaders explored how creative innovation can connect lower-funnel outcomes with lasting brand impact. A huge thank you to our panelists for sharing their perspectives: 🎙️ Jake Skarzynski, VP, Retail Media Partnerships, Equativ 💬 Patricia Grundmann, Managing Director, OBI Advertising 💬 Evan Hovorka, VP, Product and Innovation, Albertsons Media Collective 💬 Scott T. MacKay, Head of Sales, CVS Media Exchange (CMX) 💬 Rob Master, CMO, Edgewell Personal Care 🎬 Watch the full replay: https://lnkd.in/daBP_p2k #EquativClub #Cannes2026 #RetailMedia

Perks are nice, but people are everything. ❤️ At Equativ, we believe a truly great workplace is built on trust, deep collaboration, and the passion our teams bring to the table every single day. Our recent International Platinum Status from ChooseMyCompany’s HappyAtWork® survey is proof of that vibrant culture in action. A massive thank you to our global team members for shaping a workplace we can all be proud of! ✨ Learn more about life at Equativ: https://lnkd.in/erTpwKvx

Cologne is calling! We’re counting down to #DMEXCO2026 and looking forward to two packed days of ideas, conversations, and connections with the global advertising community. From catching up with the Equativ team at our booth to joining us for one of our events, there are plenty of ways to connect with us throughout DMEXCO. 📍 Hall 6, Booth B-033 📅 September 23–24 | Cologne Making your DMEXCO plans? Now’s the time to get Equativ on your calendar! 👉 Book a meeting with our team and discover what we have planned: https://lnkd.in/eGgtapWn

The future of AI in advertising depends on one thing: trust. Our latest research found that 83% of advertising professionals are concerned about autonomous agents running campaigns without clear human boundaries. As AI becomes more powerful, the role of human oversight becomes even more important. Discover more in our infographic: https://lnkd.in/e2ZKW744

As AI takes on a growing role across media planning, buying, and creative, one question is becoming increasingly important: Where does human judgment matter most? At our Equativ Club panel, “Humans vs. AI: Who’s Driving Advertising?” industry leaders explored the evolving relationship between human expertise and AI, including where automation can unlock greater efficiency and intelligence and where human insight and strategic oversight remain essential. The conversation offered a compelling look at what effective human-AI collaboration could mean for the future of advertising. A huge thank you to our panelists for sharing their perspectives: 🎙️ Michael Sadicario, EVP, Enterprise Media & Retail Partnerships, North America, Equativ 💬 Freddie Turner, Managing Director, EMEA, Chalice AI 💬 Emma Rogers, Executive Director, Client Business Lead, PHD 💬 Jasmine Presson, Chief Strategy Officer, Mediaplus Group 💬 Tim Rich, Chief Strategy Officer, Akkio Whether you missed us in Cannes or want to revisit the conversation, the full session is now available on demand! 🎬 Watch the full replay: https://lnkd.in/dt8BcAzG #EquativClub #Cannes2026 #AI #AdTech

Strong teams start with meaningful connections. According to our HappyAtWork® survey, 90% of employees appreciate the quality of interpersonal relationships within our teams. Collaboration, trust, and support are at the heart of how we work together across markets. Discover what earned us Platinum status here 👉https://lnkd.in/erTpwKvx

Can sustainability and performance go hand in hand, or is going green just a "tax" on results? A leading US broadband provider put that question to the test. Facing pressure to align its always-on digital media with corporate ESG commitments, they turned to our GreenPMP™ offering to decarbonize their media supply chain without sacrificing reach or efficiency, and the results speak for themselves. In one campaign, they achieved: - 55.8% reduction in carbon emissions - 80% Video Completion Rate - 355M impressions - 15% CPM vs. category average Cleaner supply paths are a competitive edge. Check out the full case study to learn more 👉 https://lnkd.in/eZr8xkyh