Adform

Can premium audiences be reached efficiently on free streaming platforms? BMW South Africa found the answer by partnering with SABC+ and Adform to activate first-party audiences on connected TV.   Through a controlled A/B test, BMW compared broad targeting with first-party precision, showing how CTV reach can be turned into measurable efficiency and stronger engagement.   A special thanks to Ané Viljoen for her contribution and collaboration on this case study.   Read more here: https://lnkd.in/dexWZ_m7   #adform #adtech #CTV #BMW

Commitments are easy. Validation isn't. Ours just came through. Two years ago Adform became the first global DSP to commit to the Science Based Targets initiative. Now our near-term climate targets are officially validated: → 42% absolute reduction in Scope 1 & 2 emissions by 2030 → 51.6% reduction in Scope 3 emissions per euro of value added. We’re proving that responsibility and performance can power each other. That's how we continue to change the game. #adform #adtech #sustainability

What if TV viewing data could power your entire media strategy? Together with Nexxen, we’re bringing exclusive ACR data into Adform, unlocking game-changing audience insights and helping advertisers drive sharper cross-channel activation. #adform #nexxen

Can DOOH turn real-world presence into measurable brand visibility? #Drivello proved it can in Hungary, partnering with IndependADS and Adform to activate programmatic DOOH across premium venues.   Across shopping malls and fitness locations, the campaign delivered sustained on-screen presence with transparent delivery verification and reporting aligned with digital metrics.   A special thanks to Károly Lukács and Krisztián Dobos for their contribution and collaboration on this case study.   Read more here: https://lnkd.in/ddi94ATu   #adform #adtech #DOOH #Programmatic

On International Women’s Day 2026, we embrace this year’s theme, Give To Gain. At Adform, we believe progress is created through intentional action. When we give respect, opportunity, trust, and visibility, we gain stronger leadership, better decisions, and a more resilient organization. In 2025, women represented 51% of the two management levels below our Board of Directors, increasing from 34% in 2023 and 43% in 2024. Our progress reflects Adform's commitment to transparent recruitment, assessment based promotions, and a culture where every voice is valued. This is illustrated by our culture of respect, with Respect eNPS scored increasing again this year. Giving is not about taking from one group to benefit another. It is about building a culture where everyone has the opportunity to thrive. What will you Give To Gain? #adform #adtech #IWD2026

We’re proud to receive TAG Platinum recertification for the fifth consecutive year. Recognition like this reflects a long-term commitment to safety, clarity, and control, and our mission to give marketers a sovereign path to confident media buying.   In a landscape dominated by walled gardens and limited visibility, we offer something different: a powerful and trusted platform that puts marketers back in charge of their data, their decisions, and their outcomes.   Because real performance comes from transparency and control. That’s how we help marketers take back ownership of their media and change the game. Read more here: https://lnkd.in/eN56wdCw #adform #adtech #transparency #programmatic

How do you measure what happens after a CTV ad is viewed? For Svenska Spel, the answer was omnichannel attribution, working with Tre Kronor Media Nordics | a Making Science Company and Adform to connect CTV exposure to real visits and conversions across devices. The setup connected CTV impressions at household level to downstream behavior, giving a clear view of visits, conversions, and timing in a privacy-safe way. A special thanks to Patrik Garpmo and Gustaf Möllefors for their contribution and collaboration on this case study.   Read more here: https://lnkd.in/ewqgk2ZH   #adform #adtech #CTV #Omnichannel

We’re proud to be the first DSP to join ISBA’s Partner Programme, helping British advertisers turn transparency and accountability into real, measurable action.   As Stephen Chester, Director of Media at ISBA, says, advertisers need partners who don’t just talk about transparency and accountability, but deliver it. We’re also backing that commitment by partnering with the Alliance of Media Independents (AMI), co-sponsoring their MAD//UpNorth presence through The Indie Agency Club, to support a more diverse media landscape where brands keep choice, quality, and control.   Thanks to Dan Larden, Simon Michaelides and Stephen Chester at ISBA, and Terry Martin, Aimée Spragg and Paul Spokes at AMI.   Ready to take back sovereignty and make the open web the power move? Come change the game with us. Read more here: https://lnkd.in/eE_k5Ab6 #ISBA #Adform #Transparency #DigitalAdvertising

What if the best seat at MAD//North isn’t on a stage, but at our table?   We’re heading to MAD//North with the Supercaricaturist and hot breakfast baps.   This year, we’re launching our new partnership with ISBA as their first DSP tech partner. That’s how we change the game, and we’re proud to lead the way.   You’ll also find us with Alliance of Media Independents as a sponsor of the Indie Agency Club, backing the independent agencies pushing the industry forward. Whether you’re a new advertiser or agency connection, or already one of our game changing clients, come say hi at MAD//North!

We are proud to announce two internal promotions at Adform.    Dovile Buinickaite has been promoted to Senior Vice President, People and Culture, and Preben Haanes to Vice President, Regional Manager, Nordics.    Both have demonstrated strong leadership, deep expertise, and a clear commitment to our business and our people. Their promotions reflect the strength of our internal talent and the impact they continue to make across the organization.    Congratulations to Dovilė and Preben on this well-deserved recognition.    Read more here: https://lnkd.in/eZnacvY4 #adform #adtech