Bedrock Platform

Bedrock is heading to Miami for POSSIBLE 2026! Shane Shevlin and Austin Scott will be on the ground (beach?) to not just soak up the sun, but to continue laying the foundations for a new generation of media buyers. They'll be around to chat about: 🚗 Driving measurable effectiveness through innovation 👀 Building the future of media buying around transparency and control 🤖 Where agentic AI fits into that future 🎉 Our industry-first work with Index Exchange (more on that soon!) 💪 And how much they enjoyed the morning run and/or yoga (probably not, though) If you’re interested in sitting down with them over a coffee, or something higher/lower in strength, get in touch!

Great to hear from our partners, Index Exchange, on day two of Advertising Week Europe, discussing the future of the open internet starting at the impression. Andrew Casale, speaking to Katie Ingram, defined impressions as the engine behind digital advertising - something that's been lost in the "cost-prohibitive" ecosystem. An ecosystem which has seen value lost in the pipes, where not enough is being done to drive efficiency. The answer? Sell-side decisioning, which lowers costs by determining value before the transaction. A complete inversion of the market that moves decisioning closer to the impression. It's around the idea of lowering costs and increasing efficiency that Bedrock and Index will soon have something very exciting to share, so keep your eyes peeled for more on that!

Amazing insights today at Advertising Week Europe on if AI can "really deliver on the promise" from Olya Dyachuk (The HEINEKEN Company), Kara Osborne Gladwell (dentsu), and Sarah Robertson (Experian). The panellists explored how "AI is the engine" which you've got to put fuel in. It's about using AI as a multiplier for outcomes, and how it's for raising the bar of the team across planning, buying, activation. AI and people "have to go hand-in-hand." However, at the heart of all this, with "more and more black box movement happening, there has to be transparency. It's this transparency that's the driving force behind how Bedrock is catering to the new generation of media buyers - whether through our Pathfinder multi-agent system or programmatic tools. To learn more about how we're using agentic AI (among other technologies) to help build a better media buying ecosystem, click the link in the comments!

Our Chief Commercial Officer, Austin Scott, will be on the ground representing Bedrock Platform at Advertising Week Europe . Fancy a chat about the future of media buying? The tech delivering measurable change? 👀 AI 👀 ? The tube strikes being called off? Get in touch, and Austin will be happy to arrange a coffee ☕ and a natter!

A great couple of days of content at The Media Leader UK's Connected TV World Summit last week, where there was a clear theme around how the next generation of solutions are tech-led and centered around the experiences and needs of modern audiences. However, little of the discussion focused on programmatic ads in the context of live events. That's because, to date, the infrastructure hasn't been able to cope with the unpredictability of live events and the number of concurrent users that have to be reached individually. That no longer needs to be the case! Soon, we'll reveal how we've worked with a major partner on an industry-first development that'll transform how ads are bought and served across live streaming. Keep an eye out for more on that in the coming weeks! Click the link in the comments to find out more about Bedrock Platform, and our mission to provide a flexible media buying infrastructure for the next generation of buyers.

Thanks for the mention, Tim Rowe. Bedrock Platform’s mission is to provide agencies and brands with the control and transparency they seek, while removing the complexity and challenges associated with legacy programmatic. Our flexible, open architecture is designed to simplify how premium programmatic deals are discovered, managed, activated, and scaled across multiple SSPs, publishers, and curated marketplaces. Built on this foundation is Pathfinder, our multi-agent system. Pathfinder seamlessly orchestrates these components, bringing fragmented premium supply into a single activation workflow. This provides more media buying control and agility, and helps you to find only the most effective and efficient paths to your audience. We're pleased to be working alongside FirstPartyCapital, and its wider portfolio, to provide alternative solutions that make programmatic more accessible and more effective for a new generation of media buyers. Automated efficiency. Independent control. Better outcomes. Click the link in the comments to learn more about our open, transparent system.

Agentic AI may have dominated the headlines for a while but, in media buying, we’re only just beginning to see what it can really do. It's going to improve every aspect of the buying experience from start to finish, and advertisers are waking up to - and embracing - this potential. Recent IAB research found that two-thirds of advertisers are focused on agentic AI for ad buying and campaign execution. The first step in our journey to bringing a multi-agent system to advertisers is Pathfinder 🧭 . Pathfinder unifies fragmented supply into a single activation workflow, giving agencies and their brands more media buying control and agility. Leveraging rich semantic and contextual signals, it ensures only the right audiences are reached via the most effective and efficient "path." Automated efficiency. Independent control. Better outcomes. Ready to find your new path? Check out the link in the comments to find out more. 𝘘𝘶𝘰𝘵𝘦 𝘧𝘳𝘰𝘮 Justin Thomas-Copeland (4As), 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘵 The Drum 𝘗𝘳𝘦𝘥𝘪𝘤𝘵𝘪𝘰𝘯𝘴 𝘦𝘷𝘦𝘯𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥 𝘪𝘯 𝘤𝘢𝘳𝘰𝘶𝘴𝘦𝘭.

Last week, our CEO Shane Shevlin took to the stage at ADZINE - MARKETING. TECH. MEDIA. Connect to unveil Pathfinder – our new LLM-powered planning and buying module. Pathfinder, the first lead agent in a new multi-agent system, is designed to give independent agencies and their brands more control and agility by unifying fragmented supply into a single activation workflow. Using rich semantic and contextual signals, the agent works to understand environments, audiences, and moments, ensuring only the right audiences are reached on the most effective inventory. In removing weeks of tedious, manual work, Pathfinder opens the door for you to focus more on creating the best strategy behind your campaigns, helping to drive the outcomes you expect to see. Automated efficiency. Independent control. Better outcomes. Ready to find your new path? Check out the links in the comments to learn more about the agent and/or register your interest in joining the Pathfinder beta.

Our CEO, Shane Shevlin, is heading to Düsseldorf in Germany to discuss the launch of our new multi-agent platform, designed to revolutionize how media buyers interact with data and inventory. Our first agent, Pathfinder, streamlines the path from discovery to activation, helping agencies and their brands to reach the right audiences through only the most effective and relevant inventory. If you're in (or around) Düsseldorf and interested in hearing how Pathfinder is going to transform your media buying, head to ADZINE - MARKETING. TECH. MEDIA. Connect this Thursday! In need of more convincing? The event will also feature a look at the potential of agentic media buying by Oliver von Wersch (Statista Strategy), as well as an agentic-focused panel discussion featuring Nicolas Poppitz (PubMatic), Sven Wegholz (Publicis Media Germany), Henning Benz (WPP Media Germany), Christina Ballhorn (highfivve), David Porzelt (AgenticAdvertising.org), and Rosa Markarian. Link to tickets in original post ⬇️

We're pleased to announce the successful close of our seed extension funding round, led by FirstPartyCapital, with Aperiam as co-investor. The funding builds on our strong early momentum, enabling us to focus on accelerating product innovation, US expansion, and deeper partnerships across the programmatic ecosystem. Click the link in the comments to read more.