Nexxen

Nexxen’s Chief Product Officer, Karim Rayes, joined Mike Pastore on ‘Conversations with MarTech’ to discuss how AI is shifting upstream—from campaign execution to audience research and insight—thus impacting digital advertising. Watch the episode to learn how AI is already transforming our industry, and what the future has in store: https://lnkd.in/eyUMhxDd

Thank you to Digiday for shortlisting Nexxen Discovery for Best Ad Tech Innovation at the Digiday Video and TV Awards. The recognition highlights Nexxen Discovery’s role in turning real‑time audience data into connected video and TV campaigns. Audience insight, creative execution and cross‑screen delivery work together as one — delivering consistent, relevant results from start to finish. Read the full announcement on Digiday: https://lnkd.in/eaABz-WR

Today’s TV landscape demands planning across both linear and streaming. Meet Nexxen TV: TV for Today, our cross-platform solution for audience discovery, planning, activation and measurement across linear + CTV, further differentiated by first-to-market programmatic access to native Smart TV home screen inventory. Learn more: https://lnkd.in/eDMs_qnr

Even if the US loses, advertisers can still win big during the 2026 FIFA World Cup — because 82% of viewers will keep watching. Our 2026 FIFA World Cup Predictions report helps buyers get ahead of those shifts and take advantage of a wider window of opportunity to reach their audiences. Download the report to discover data-backed insights into how audiences will stay connected throughout the tournament. https://lnkd.in/eq-_NQ8C

We are excited to launch a brand-new internal speaker series – Nexxen: IRL! Facilitated by Brianna J. Kim, this series features Nexxen leaders sharing their career journeys, experiences, and perspectives that will help equip and empower our teams beyond the day-to-day. Nexxen: IRL continues to build on our commitment to strong culture and connection across teams and leadership. In March, we kicked this off with Marcela Aranha in our New York office, in the spirit of celebrating Women’s History Month! We're excited for future sessions to get to know our leaders IRL!

Heading to POSSIBLE? Join us in The Datasphere, our immersive experience showcasing how Nexxen’s advertising platform delivers full-funnel performance through unique data and media. Explore how our DSP and advanced TV solutions power smarter planning, activation, and measurement—while enjoying ocean views, curated bites, and a few surprises along the way. Secure your spot: https://lnkd.in/eup_n3Dh

AI-led in-flight optimization and incrementality measurement are no longer “nice to haves” for buyers – they’re essential to understanding what’s actually driving performance. Nexxen DSP brings these capabilities together in a unified platform, helping buyers optimize while campaigns are live and measure real lift beyond traditional attribution. As Justin Manus, CTO at Tinuiti notes, incrementality provides the clearest view of ROI, enabling advertisers to focus spend on the audiences and tactics that truly deliver outcomes. The takeaway is simple: precision matters more than volume. https://lnkd.in/ecgfXRQg

Addressable ≠ data-driven linear — and the difference matters. In this installment of Nexxen U Explains, Peter Parisi, VP at KINESSO, shares how these approaches take shape in practice and where they start to diverge across today’s converged TV landscape. Stay tuned as we continue to break down an increasingly complex media landscape, one concept at a time, and check out Nexxen U to take your learning journey to the next level. https://u.nexxen.com/

Project Atlas is a strategic approach that allowed Nexxen engineers to optimize our observability process. Staff DevOps Engineer Yeshwanth Javvaji explains why we use Datadog and Atlas together, and how the teams identified the best of both platforms to scale our network monitoring, metrics logging, and more. https://lnkd.in/eM3gVckQ

Dive into the case study behind a campaign that proves the power of Nexxen’s full-funnel solution, and earned us 4 AZIMA Tim Awards! Arizona Office of Tourism, in partnership with Off Madison Ave and powered by Nexxen's unique data, persona-driven creative, and cross-screen optimization, activated travelers across every stage of their planning journey, driving a 5x surge in visitation. Read the full case study here: https://lnkd.in/e6TuqzFQ