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Mark Howard shared thisWe're looking for a Director of Partnerships to join the team at TIME in the San Francisco Bay Area. This role is the perfect intersection of a trusted legacy and the future of tech. You’ll be leading high-impact partnerships across Big Tech, AI, and Retail. The Essentials: Experience: 10+ years in integrated media/brand partnerships. Network: Deep roots in the SF/Bay Area tech ecosystem. Ready to shape the next century of TIME?
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Mark Howard shared thisAs AI search engines like ChatGPT, Claude, Gemini and Perplexity become the new "front page" of the internet, a new challenge has emerged: Generative Engine Optimization (GEO). TIME is leaning into this shift with a new brand offering designed to bridge the "delta" between a company’s intended messaging and how AI actually summarizes them. By leveraging TIME's high domain authority, this strategy focuses on improving brand sentiment and correcting factual inaccuracies in AI-generated answers. It addresses a critical risk where AI often prioritizes "long-tail" or obscure sources over a brand’s own website, ensuring that search results align with professional brand standards rather than misinformation. We are proud to highlight our partner Mobian, whose technology powers this analysis. By cross-referencing brand ads and sentiment against AI prompts, Mobian provides the data-driven insights necessary to track and score how closely AI platforms match a brand's true positioning. The goal is to ensure AI perceptions match brand reality. Great to be at the Digiday Publishing Summit! Appreciate Sara Guaglione and Digiday for the platform and for diving deep into why GEO matters for brands today. https://lnkd.in/gudK-7fFTime pitches GEO insights into a new brand offeringTime pitches GEO insights into a new brand offering
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Mark Howard reposted thisMark Howard reposted this70+ blue-chip companies confirmed by name, but the real number is in the thousands, are paying for stolen Publisher content. The buyers just don't know they have a better option. This is why the content marketplaces are slow to develop. I mapped the buyer landscape across 12 scraper vendors that extract content from the web and sell this data for AI training and grounding (Firecrawl, Exa, Tavily, Brave, You, Perplexity Sonar, Parellel, Bright Data, and others). Here's what the data shows: 🕷️ $1.8B+ in funding has flowed to companies that scrape, repackage, and resell publisher content without compensation 💰 Buyers (according to the scrapper/reseller website) include IBM, Point72, PwC, Carrefour, Zoom, Snowflake, Databricks, IBM, Shopify, Alibaba, NVIDIA, HubSpot, Latham & Watkins, and McKinsey 🔗 OpenAI alone is listed as a customer of THREE different scraper vendors (Firecrawl + You + Brave). So is Cursor, Zapier, Cohere, and AWS 📊 You.com claims 57% of Fortune 500 as customers. That's ~285 enterprises across finance, insurance, auto, CPG, pharma, and energy paying for scraped web content through a single vendor 🚫 Not one of these 12 vendors sells rights-cleared content. Every query, every RAG pipeline, every AI answer is built on unlicensed publisher data MSG POV: The demand side of this market is not theoretical. It is confirmed, funded, and scaling. Hedge funds, global law firms, Big 4 consultancies, and Fortune 500 retailers are already writing checks for AI grounding data. They're just writing them to the wrong companies. The question for publishers is not whether there's a market for licensed content. The question is how fast you can build the infrastructure to capture the revenue that's already flowing. The buyers are ready. The product is missing. If anything is in this post is incorrect please let me know. Hoping the mainstream media picks this up and digs deeper. Sara Guaglione Alexandra Bruell Sarah Sluis Catherine Perloff Hayden Field Charlotte Tobitt Lara O'Reilly
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Mark Howard shared thisThe role of the CISO is no longer just about prevention—it’s about resilience. 🛡️ I’m thrilled to see TIME and Commvault partner to launch the inaugural CISO of the Year Award. This initiative recognizes leaders who are moving beyond traditional security to embrace Resilience Operations (ResOps)—ensuring businesses can not only withstand threats but recover and thrive in an AI-driven world. “CISOs are among the most consequential leaders in enterprise today. This partnership with Commvault is an opportunity to shine a light on the security leaders who are protecting their organizations and building a more resilient future.” The winner will be announced this September alongside TIME’s first-ever "Executives of the Year: Tech & Data" list. Check out the full announcement here: https://lnkd.in/gH-BWXGCTIME and Commvault Launch Inaugural CISO of the Year Award to Recognize Cyber Resilience LeadersTIME and Commvault Launch Inaugural CISO of the Year Award to Recognize Cyber Resilience Leaders
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Mark Howard reposted thisMark Howard reposted thisNew: This year, TIME is on pace to generate 50% of its revenue from events alone, up from 28% in 2023. Within Time's advertising business specifically, events now make up 79% of its revenue. The transformation reflects how vital events have become to the media industry. The shift has been rapid. Time hosted 11 events in 2022 and will host more than 40 this year—including at least three new franchises: Time Sports, the Time 100 AI Leadership Forum, and Executives of the Year. Advertising revenue overall at the publisher grew 23% year over year in 2025, which followed on double-digit gains in each of the two prior years. Thanks to Dan Macsai and Eric Fleming for the insights. My latest for ADWEEK: https://lnkd.in/eb-qfiSzHow Time Turned Events Into Its Biggest Revenue DriverHow Time Turned Events Into Its Biggest Revenue Driver
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Mark Howard reposted thisMark Howard reposted thisThank you to ADWEEK for spotlighting TIME’s growing events business and the incredible team behind it. Bringing our journalism to life through experiences has become a powerful driver of connection, community, and growth for TIME. It’s incredibly rewarding to see this work resonate. Grateful to our partners and colleagues who make it all possible ❤️ 🚀 Read More: https://lnkd.in/ekEWyqdN
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Mark Howard reposted thisMark Howard reposted thisThe companies that last a century are the ones willing to reinvent themselves. Honored to be recognized in Adweek's inaugural AI Power 50. For a 100+ year old media company, the question isn't whether to adopt AI, it's how to make it foundational. At TIME, we've been integrating AI across marketing operations, campaign planning, and content workflows so teams can move faster and make sharper decisions. At TIME, that reinvention is already underway. AI isn't a shiny new tool here, it's becoming infrastructure for how we operate. None of this happens without the team at TIME, people willing to experiment, challenge assumptions, and build alongside each other every day. Special thanks to Jessica Sibley and Mark Howard for you continue support and to ADWEEK for spotlighting the leaders shaping what's next. See the full list: https://lnkd.in/edh3d85b #AI #AdweekAIPower50 #DigitalTransformation #Leadership #Media
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Mark Howard reposted thisMark Howard reposted thisThe race among tech companies to scale AI licensing infrastructure is officially underway. With Amazon pushing toward launching its own content marketplace, publishers should have another route to license content for AI, while tech companies race to control the underlying infrastructure. https://lnkd.in/e9hCzSuq In this piece by Jessica Davies and Sara Guaglione, we speak to Nikhil Kolar of Microsoft AI, James Smith, PhD of Human Native, Mark Howard of TIME, Scott Messer of Messer Media, and David Buttle of DJB Strategies.Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplacesMedia Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
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Mark Howard reposted thisMark Howard reposted thisToday we announce the 2026 TIME 100 Health community. To select these 100 individuals, our team of health correspondents and editors, led by Emma Barker Bonomo and Mandy Oaklander, spent months consulting sources and experts around the globe. What emerged is a community of scientists, doctors, advocates, educators, and policy-makers, and others who are changing the health of the world.
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Mark Howard liked thisThe only King I'd ever want Shyla Raghav to meet is me — but I suppose this counts. Incredibly proud, and forever in awe of Shyla's commitment and clarity of purpose. In rooms where it's easier to step back, she shows up, and in conversations where it's easier to hedge, she pushes forward. Thanks to people like you, we may just have a future. (I had 'worth fighting for' at the end of the sentence but it felt appropriate to stop at having a future.)Mark Howard liked thisLast year was my first time at His Majesty King Charles III’s Sustainable Markets Initiative (SMI) CEO Summit at Hampton Court Palace with our CEO Jessica Sibley to represent TIME. Coming back this year, I had the privilege of representing TIME again at a moment when the climate conversation in business is getting harder, not easier. You could feel the tension between short-term political and market headwinds and what leaders know is required over the long term and a determination among many in the room to stay the course when it would be easier to step back. I was especially glad to see Dr. Andrew Forrest and the Fortescue team continue to show up with both ambition and accountability. Few heavy‑industry leaders say as clearly that we cannot afford to slow‑walk climate. My colleague, senior correspondent Justin Worland, drew that urgency (and pragmatism) out in his fireside chat with Andrew. I left Hampton Court reminded that this transition will ultimately be decided by leadership choices in rooms like this one: what boards prioritize, where capital flows, which risks are named out loud. Grateful to His Majesty and the SMI team for creating space for that kind of honesty, and honored to have captured this moment with the King in the photo below.
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Mark Howard liked thisMark Howard liked this95% of companies invest in AI. Only 9% have formal policies. In the latest edition of Alpha BoardBrief, I wrote about a feature hiding inside Anthropic's Claude called Skills that might be the most practical governance mechanism nobody is treating like one. Let me know what you think. #AI #Claude #ClaudeSkills #AIGovernanceClaude Skills: Why the Most Important AI Feature of 2026 Isn't a ModelClaude Skills: Why the Most Important AI Feature of 2026 Isn't a Model
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Mark Howard liked thisWow just a huge thank you to the Native Advertising Institute for the shortlist! I can't even begin to take credit - that all goes to the insanely talented Insider Studios team at Business Insider. You truly are the best in the biz!Mark Howard liked thisShout out to our shortlisted Branded Content Marketeers of the Year for 2026! Being shortlisted for this award is a huge achievement that really represents being one of a handful of the most impressive professionals in the industry. In no particular order, we’ll be introducing our shortlist for the US edition here in order to give them the recognition and celebration they truly deserve s- tarting off with Becky Vinter, Executive Director of Content at Business Insider. Let’s give her a round of applauce for this amazing achievement 👏
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Mark Howard liked thisMark Howard liked thisBefore Artemis II, there was Apollo. From the Apollo 1 fire to the final moon landing in 1972, NASA’s race to the moon was defined by risk, innovation, and history-making firsts. Here’s a timeline of every Apollo mission.
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Mark Howard liked thisMark Howard liked thisThe scraper economy just got bigger. 15 companies now on the list. Still zero publisher compensation. 🔷 When we built our original scraper economy tracker, we had 12 vendors systematically harvesting publisher content to power AI systems. 🔷 We're now tracking 15. The full list: Firecrawl · Exa · Tavily · Bright Data · Perplexity Sonar · You.com · Brave Search · Parallel AI · Jina AI · SerpApi · Serper.dev · Diffbot · Apify · Oxylabs · Zyte 🔷 Combined, these platforms serve the fastest-growing segment of the web scraping market, which hit $1B+ in 2025 and is projected to reach $2B+ by 2030. 🔷 Their customers: AI labs, enterprises, and RAG system builders pulling publisher content at scale, on demand, without a licensing conversation. 🔷 Their raw material: the same articles, analysis, and journalism that publishers spend billions producing every year. 🔷 What publishers have received in compensation from these 15 platforms: approximately nothing. MSG POV: The scraper economy is not a gray area anymore. It is a mature, venture-backed, benchmarked industry with paying enterprise customers and nine-figure revenues. The only thing missing from the value chain is a check to the people who created the content. That gap will not close on its own. It will close through licensing frameworks, legal pressure, or both. Publishers who are not tracking this market are not paying attention to where their content is actually going. https://lnkd.in/eYZH5dm4Web Scraping Market Size, Growth Report, Share & Trends 2026 - 2031Web Scraping Market Size, Growth Report, Share & Trends 2026 - 2031
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Mark Howard liked thisAs London Fashion Week kicked off in February, I sat down with Stella McCartney for this cover story about how she is working to make the fashion industry more sustainable. At her Winter 2026 show at Paris Fashion Week, the collection was made with 93% sustainable materials, and as a leader in eco-friendly, cruelty-free fashion, she has pioneered sustainable alternatives to animal-based materials for years. Now, she is launching an initiative for the fashion industry targeting net-zero emissions by 2040. She's also trying to make sustainable fashion more accessible and to challenge the practices of much of the fast fashion sector, through her second collaboration with H&M, which will feature certified, responsible materials. “The fashion industry is one of the most harmful to the planet out of all the industries, and we don’t seem to have any concrete legislation or policies that prevent us from being so dirty and harmful to the planet,” she tells me. “So it’s critical.” McCartney, who is receiving a TIME Earth Award, also discusses how her upbringing informed her ethics and her interest in fashion. And as her fashion house turns 25, McCartney hopes she can continue to encourage others to follow her path. “I would like to think that I’m trying to contribute in a positive way to my time here, and as a female-founded British brand in fashion, doing things very differently," she says. "I hope to inspire and just let other people know that you can have a business model that works in that way... I think it’s a much nicer way to work." Thanks to Kyla Mandel, Karl Vick and Lily Rothman for edits and Cate Matthews for the assignment! https://lnkd.in/evTbtbZt
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Mark Howard liked thisMark Howard liked thisA podcast and an AI platform walked into Times Square. And just like that, the media model changed. Congrats TBPN and OpenAI! Fidji Simo Chris Lehane Dylan Abruscato John Coogan Jordi Hays
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Mark Howard liked this🚀❗️Mark Howard liked thisWe are excited to announce our next moderator at the 2026 MFMS is Uma Chalik! Uma Chalik is an Investor at Torch Capital, a New York-based early-stage venture capital fund backing consumer technology companies and the infrastructure powering them. At Torch, she focuses on agentic commerce, consumer social, and health and wellness, investing in founders building at the intersection of brand, technology, and consumer experience. Torch’s portfolio includes Highsnobiety, Naadam, Sweetgreen, Ro, ZocDoc, and Arcade, the world’s first AI product creation platform. Before investing, Uma built her career at the intersection of consumer tech, culture, and commerce. She began her career at Spotify, where she helped launch products like Daylist, Blend, and Collab Playlists. She then joined Dorsia, an early-stage hospitality startup, where she drove partnerships spanning Art Basel Miami, Serpentine Galleries London, and Zona Maco Mexico City. Prior to Torch, Uma was at Eniac Ventures, investing in AI infrastructure. Uma is a University of Michigan - Stephen M. Ross School of Business alum, and an alumna of the Michigan Fashion Media Summit.
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Mark Howard liked thisMark Howard liked thisThere are some things you build because they make sense. And then there are things you build because you believe they should exist. The Lighthouse in Brooklyn has been one of those for us. A space designed not just for work, but for creativity to collide. For creators, brands and teams to come together, spend time, make things, and push ideas further than they would anywhere else. Now that it’s been open for a few months, what’s been most gratifying isn’t just how it looks (although these photos by the incredibly talented Yoshi Makino capture it beautifully)… …it’s how it feels when it’s full. The conversations. The energy. The work that’s coming out of it. In a world that’s increasingly digital, we’ve never believed more in the power of physical spaces done right. This is one of them. So incredibly proud of the team who brought it to life. And very excited for what gets created here next. Onwards and Upwards.
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