The big platforms have spent years pushing proxy metrics. Chalice COO Ali Manning thinks it's time brands demanded more. In her interview with Beet.TV, Ali breaks down why clicks and video completion rates aren't cutting it at the C-suite level -- and how leading brands are already moving toward AI that drives real business results. Special thanks to Beet.TV for the feature, check out the full conversation here: https://lnkd.in/ec8b2D_J
About us
AI That's Yours. 🏆 Chalice’s AI software reprograms your ad buys to deliver real-world outcomes, custom to your business.🏆 Chalice’s configurable software brings your data and analytics together and puts them to work in the real-time decisioning of your ad buys. Our software plugs into your DSP, deploying custom algorithms built for your brand. 🏆 Your Choice of Outcomes Select whatever outcomes matter to your business. Customer value, brand lift, incremental sales, profitability - you name it, the software can build it. 🏆 Your Data and Measurement You selected the data and measurement partners best for your Brand. Maximize value by elevating them in your ad-buying decisions. 🏆 Your Data Science Your data science team can be hands-on with Chalice. If you prefer, Chalice data scientists will operate the tech. The AI remains yours. 🏆 Your Competitive Advantage When everyone uses the same technology, no one wins. Break ahead of the pack with powerful machine-learning models built just for your goals. 🏆 Your Buying Platform You don’t need another DSP. So we didn’t build one. We built the most powerful technology to control your DSP automatically. 🏆 Your Productivity Gains Your team will be more productive, with higher job satisfaction. Machine learning automates the grunt work and helps you do more with less. Request a demo: https://www.chalice.ai/contact
- Website
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http://chalice.ai
External link for Chalice AI
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2020
- Specialties
- AI, machine learning, CTV, biddable media, and custom algorithms
Locations
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Primary
Get directions
New York, NY 11215, US
Employees at Chalice AI
Updates
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'Agentic' is ad tech's favorite new shiny object. Is it actually landing with the people that matter? Our own Ali Manning shares her take on the gap between what the industry is selling -- and what brands actually care about. Read it in The Current 👇 https://lnkd.in/giYHuGEU
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"You're trying to bring a 2025 hot tub into a 1930 house. The infrastructure can't carry it." Chalice CEO Adam Heimlich joined Brett House and Rio Longacre on Signal & Noise to break down what containerized decisioning and ARTF (Agentic RTB Framework) actually means for advertisers who want to own their bidding logic instead of renting someone else's. Check out the full episode in the comments below 👇
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Giddy up, the Chalice team is headed to Nashville next week. 🤠 We're hitting the 2026 Association of National Advertisers Media Conference and would love to talk shop. If you're thinking about smarter media, better performance, or what AI can actually do for your brand -- shoot us a note via the link in the comments 👇
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"The constraint is the definition of success rather than the capability of the technology." Your AI isn't underperforming. Your objectives are. Tylynn Pettrey, our SVP of Analytics & AI, explains why the biggest performance lever isn't your targeting — it's how clearly you define success. Read the full piece here: https://lnkd.in/es5xnwEH
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Exciting news coming out of RampUp 🚀 In partnership with LiveRamp, we’re thrilled to introduce Growth Scored Audiences. Instead of relying on lookalikes or static segments, marketers can activate audiences scored at the household level for predicted business impact, turning first-party data into outcome-driven targeting across platforms. Want to learn more? Read the full announcement here: https://lnkd.in/gEmuygNZ
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“You cannot just feed these data-hungry entities to power their own AI.” That is how Chalice CEO Adam Heimlich opened his remarks at RampUp alongside Citi’s Dezeree Christman and LiveRamp’s Sam White to talk about how advertisers can move beyond platform-level optimization toward agentic optimization and orchestration across the ecosystem, without sacrificing privacy or control. Big thanks to LiveRamp for having us and creating the space for a great discussion.
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High-quality data + AI modeling = smarter financial audiences. 👏 We’re excited to collaborate with Experian to launch four new AI-powered financial segments that help brands connect with consumers across the credit journey with greater precision. Learn more here 👉 https://lnkd.in/eNDaXkw9
We’re introducing four new financial audiences to our Syndicated Audiences! 🎉 These co-branded financial segments, built in collaboration with Chalice AI using Experian data, help marketers across industries, including financial services, connect with consumers at different stages of their credit journey, from Early Credit Builders to Established Credit Users. Learn more about our financial audiences here: https://lnkd.in/eNDaXkw9
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“Agentic” is everywhere. But what does it actually signal for the future of marketing? 🤔 Join us next Wednesday as Chalice COO Ali Manning takes the stage alongside SWYM.ai’s Ravi Patel and Cognitiv’s Aaron Andalman, moderated by LiveRamp’s Travis Clinger, to explore how agentic AI is reshaping marketing execution and accelerating performance. 🗓 March 4 | 1:00 PM 📍 Continental Ballroom 6
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❌ Less AI hype. ✅ More optimization that actually works. Join us next Wednesday as Chalice CEO Adam Heimlich sits down with Citi’s Dezeree Christman and LiveRamp’s Sam White for a no-frills conversation on taking a phased approach to AI-powered media performance. 🗓 March 4 | 11:30 AM 📍 Continental Ballroom 4
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