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I’m a senior product leader in AdTech with 18+ years of experience building, scaling, and…
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Isaac Schechtman shared thisThrilled to share that I just spoke at Prebid Summit: NYC 2025! Big thanks to the organizers and everyone who joined the session.🌟 Your presence made it special! - via #Whova event app
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Isaac Schechtman liked thisThe industry has been operating in chaos for too long. By mathematically defining the "Vertical Inversion" axis, we at IAB Tech Lab invite the industry to weigh in on this existential debate. I’ll be spending my afternoon reviewing the "Hinge Clause" documentation to ensure my lunch is fully interoperable. #IABTechLab #FICF #standardsmatter #theresaspecforthat #AprilFools (but also... truth?)Isaac Schechtman liked this#IABTechLab has been cooking up something very exciting! With the release of the Food Item Classification Framework (FICF) 4.1 for public comment until May 15, we’re bringing structure to something we all love, food data! FICF makes it easier to classify and organize culinary information across the ecosystem, because even Hot Dogs deserve a standardized taxonomy! Dig into the delicious details here: https://bit.ly/3NCmd9p
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Isaac Schechtman liked thisIsaac Schechtman liked thisPerformance marketing is changing fast, and the old way of managing channels in silos just doesn’t reflect how people shop anymore. With today’s launch of full self-service for Criteo GO, we’re offering SMBs and growth-stage brands access to AI-powered, cross-channel, full-funnel performance in a single, streamlined experience. In as few as five clicks, advertisers can activate performance campaigns across social, display, video, and native while GO automatically optimizes to achieve the best outcome, informed by 740M daily shoppers, $1T in annual transactions, and 5B product SKUs. And we’re just getting started. Our Onboarding Agent is live with this release, and more channels and agentic capabilities are coming soon as GO works to redefine what “simple” and “effective” mean for performance marketers. As we continue with enhancements, I’m also thrilled to welcome Courtney MacConnell as Vice President of Commercialization for GO. Courtney joins Criteo from Google, where she was previously Head of Shopping and helped scale their Performance Max offering. I also want to congratulate Christopher Towl on his appointment to VP of GO Product. Together, their experience scaling AI-powered performance solutions will be instrumental as we take GO to its next phase of global growth. Thank you to them, and to all the Criteo teams who made this vision a reality. More about today’s announcement: https://bit.ly/4bVHC5t
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Isaac Schechtman reacted on thisIsaac Schechtman reacted on thisToday, we made changes to our team structure at Mediavine that have resulted in some roles being eliminated, and that means saying goodbye to people who have meant a great deal to this company. We're deeply grateful to everyone who helped build what we have today. Their contributions have shaped who we are, and we're committed to supporting them through this transition. The landscape for creators and publishers is evolving rapidly, and we have to evolve with it. This restructuring allows us to focus, adapt, and continue building for the future. We remain independent and fully committed to supporting creators and the open web for the long term. On a personal note, if anyone in my network is hiring, I'd be happy to connect you with some truly talented people. Reach out, and I can make an introduction or personally vouch for them.
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Isaac Schechtman liked thisIsaac Schechtman liked thisVery proud to say (albeit a bit late) that I started a new role at Criteo this year as senior Engineering Manager. Together with my teams, we will be building new products for Criteo, a very exciting opportunity in a year so dynamic (some might say chaotic) for our industry. I really want to thank Etienne Sanson, Todd Parsons and Diarmuid Gill for their trust, support and giving me this opportunity.
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Isaac Schechtman liked thisIsaac Schechtman liked thisThe coffee industry has always been resilient—but right now cafes and roasters are being tested and Bellwether is here to help! Bellwether Coffee #bellwethercoffee Cafés are dealing with rising green prices, higher labor costs, tighter margins, and customers who are watching every dollar. Equipment, rent, logistics—everything costs more. But here’s the thing about coffee: it’s one of the last affordable luxuries. People may cut back on big purchases, but they still want a great cup of coffee. It’s a daily ritual. A moment of comfort. A small reset in the middle of a chaotic day. The operators who will win in this environment are the ones who focus on three things: • Quality customers can taste • Operational discipline to maintain healthy margins • Building real relationships with their communities Hard economies don’t kill great coffee businesses—they force them to get sharper. At Bellwether Coffee, we’re focused on helping operators do exactly that—through our electric Shop Roaster and coffee marketplace, giving cafés and foodservice operators more control over quality, sourcing, and margins. Curious what others in the industry are seeing right now. How are you adapting?
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Isaac Schechtman liked thisIsaac Schechtman liked thisLooking forward to mixing it up with my fellow industry peeps at Digiday in Vail next week! Come chat with me about Traffic Shaping and how our Prebid Server product can drive more overall yield
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Isaac Schechtman liked thisIsaac Schechtman liked thisThe hardest part of explaining a media targeting solution is having something to show people. So we started with a map → https://map.calder.so Location is a big part of how we think about reaching wealthy households. Most solutions give you zip codes and tell you to trust the data, but we wanted to actually show it. The map pulls from census records, tax filings, real estate values, and statistical agencies across 10+ countries - we normalize it, make it comparable, and structure it so it's actually usable for media targeting. The simplest use case: explore, select areas that fit your audience, export. For more advanced use we preload and structure thousands of tracts across campaigns. So far it covers the 🇺🇸 US, 🇨🇦 Canada, 🇬🇧 UK, 🇫🇷 France, 🇩🇪 Germany, 🇪🇸 Spain, 🇳🇱 Netherlands, 🇧🇷 Brazil, 🇦🇪 UAE, 🇦🇺 Australia, with more coming. Is it perfect? Not yet - data quality varies a lot by country. But we're continuing to build on it - more countries, better sources, and new layers like political donor density, business districts, and luxury retail corridors. Would love for you to try it out and let me know what you think. Check it out → https://map.calder.so Calder
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Isaac Schechtman liked thisAli Manning today, tomorrow, forever 🫶🏻🥹🫶🏻🥹🫶🏻🥹 Also Chalice AI is building such cool shit. Fly you epic dragons, FLY!Isaac Schechtman liked thisWhen you are a fan girl of someone who is your fan girl: Hillary Slattery is a beast and when she said what Chalice is doing with the container is the coolest thing happening in ad tech, my heart nearly exploded. High praise from someone with hefty substance always makes me swoon (it’s how I fell in love with my cofounder, after all). WTF is the container? You probably aren’t asking, but I’ll tell you anyway: It’s putting an AI model directly into the bidstream, to decision on unfiltered access to every impression. Who cares? Those of us who understand that AI models running on unfiltered data means massively more opportunities to value the right moment to get in front of the right customer, which means better pricing which means more effective reach. Not incremental gains. Huge gains. Highly encourage anyone who wants to geek out on this stuff (like Hillary and I) to watch the Container Explainer with Adam Heimlich and Gareth Glaser on Adtech AdTalk, link in comments.
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Isaac Schechtman reacted on thisIsaac Schechtman reacted on thisVery excited to announce that 33Across is the exclusive supply-side/curation partner for Valpak data, including high value life-stage audiences like New Movers. Packaging exclusive data and premium supply together upstream through curation often creates better economics, more working media, and more intentional audience-based inventory. When that data includes signals like New Movers, the value becomes even more powerful. Moving isn’t just a moment, it’s the start of a cascade of new decisions across categories. This is exactly the kind of partnership that shows how premium offline data + real-time supply-side signals can create elite supply paths for advertisers. Proud of the 33Across and Valpak teams for making it happen. https://lnkd.in/etjdbmW5
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33Across Inc.
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