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4K followers
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Alison Levin shared thisLegendary February lived up to its name in every way. The Super Bowl. Milan Cortina. NBA All-Star Weekend. Back to back to back. We reached over 215M people in moments of genuine suspense and emotional investment and that number means everything in a world fighting for attention. Thank you to the incredible teams at NBCUniversal and to every partner who trusted us to bring their brands into these moments. It was a privilege. Of all the once-in-a-lifetime moments this month gave us, Mike Tirico’s closing words after the men’s hockey gold medal win are the ones I keep coming back to. https://lnkd.in/dtKpUT88 “For all the young people out there… those dreams are formed now. Go chase them and go get them. Our country loves sports, and it brings us together unlike anything else.” As a mom of two young girls, that hit differently. This is exactly why we do what we do.NBC Sports | “Our country loves sports and it brings us together unlike anything else.” Mike Tirico wraps up a HISTORIC #WinterOlympics for Team USA. 🇺🇸 | InstagramNBC Sports | “Our country loves sports and it brings us together unlike anything else.” Mike Tirico wraps up a HISTORIC #WinterOlympics for Team USA. 🇺🇸 | Instagram
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Alison Levin shared thisWhat an honor to officially step into the role of IAB Chair. Huge thank you to Shenan Reed – it’s been a gift to partner with you this year. You blazed an incredible trail as the first brand marketer to lead the IAB, and I’m grateful to carry that forward. And to David Cohen and the entire IAB team, and Alan Moss as incoming Vice Chair – thank you for your partnership. Looking forward to the work ahead. We’re at such a critical moment for our industry. As we stand at the start of the AI supercycle, the decisions we make now about shared standards, talent investment, and infrastructure will shape advertising for decades to come. The work we’ve done together over 30 years has prepared us for this. Now let’s seize it. But first – off to Legendary February with the NBCUniversal team. Super Bowl, Milan Cortina Olympics, NBA All-Star Weekend, here we come. https://lnkd.in/e7EydD6ZAlison Levin takes the wheel at IAB as advertising enters its AI supercycleAlison Levin takes the wheel at IAB as advertising enters its AI supercycle
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Alison Levin shared thisReally excited to officially share the work our team has been driving as we head into NBC's 100th anniversary and our biggest year yet. As Mark Marshall mentioned at our press event this week, we're investing not only in content that drives engaged reach at scale, but in the tech and tools that supercharge these moments for our partners — turning engagement into real outcomes. This week we unveiled breakthrough innovations: Arrival Ads that allow brands to own the first impression on Peacock. AI-powered Contextual Targeting in LIVE that ensures ads align with the most relevant moments in real time — allowing a brand message to surface at the exact moment of a fumble or buzzer-beater. Performance Insights Hub that delivers real-time, full-funnel, cross-platform visibility so brands can understand performance and optimize while campaigns are live. And many more innovations designed to prove that premium video drives real results. As I mark two years at NBCUniversal, I'm grateful to work alongside a team that never stops pushing boundaries. Here's to what's ahead. https://lnkd.in/gif9fxUuNBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and EventsNBCUniversal Unveils ‘Arrival Ads’ for Peacock and Other Ad-Tech Innovations to Capitalize on Investments in Live Sports and Events
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Alison Levin shared thisThis one means a lot. I’m honored to be included in this year’s American Advertising Federation Hall of Achievement alongside such thoughtful and talented leaders. But what really stuck with me were the recommendation letters — words from colleagues, mentors, and friends I’ve had the privilege to work with and learn from every day. I feel incredibly lucky to work on things I believe in, with people I respect and admire. Thank you to everyone who’s been part of the journey. #AAF #HallofAchievement https://lnkd.in/eQJS_2qRMeet the 2025 AAF Advertising Hall of Achievement InducteesMeet the 2025 AAF Advertising Hall of Achievement Inductees
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Alison Levin shared thisWith just one day before the Opening Ceremonies for #Paris2024, NBCUniversal swoops in with an incredible announcement — bringing the National Basketball Association (NBA) and WNBA (Women's National Basketball Association) back to our air starting in 2025! What a perfect way to kick off these Games. We are filled with pride and excitement as we double down on these high-impact moments that unite us, provide edge-of-your-seat suspense, and encapsulate such joy. These breakthrough opportunities, reimagined through technology and innovation for our audiences, are made possible by our dedicated partners. Our new deal with National Basketball Association (NBA) solidifies NBCUniversal's role as the number one destination for live sports for both fans and advertisers. A huge congratulations to the NBCUniversal team and all our partners for their support in making moments like this possible. We’re back, and let the Games begin! #paris2024 #NBA #WNBA https://lnkd.in/exQeUB4YAlison Levin shared thisWE'RE BACK! 🏀 The NBA & WNBA return to NBCUniversal with an 11-year agreement beginning in 2025-26. Learn more: https://lnkd.in/e-trxymA
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Alison Levin shared thisMy first four months at NBCUniversal have been an inspiring whirlwind learning from and building with this incredible team. It was great to talk with Parker Herren at Ad Age ahead of this year’s Upfronts. A big thank you to all our partners as we create the TV of Today with cross-portfolio market-leading reach and audience-driven strategies that span linear and streaming, in both English and Spanish, across sports, entertainment, news and more. Stay tuned for many more announcements as we get ready for Radio City on May 13! https://lnkd.in/gFaBHr8RAlison Levin shared thisAd Age sat down with NBCU ad president Alison Levin to discuss changes in the video marketplace, the role of AI in TV advertising, what the shift of sports to streaming means for marketers and how TV can stay relevant as trends in video consumption changes.NBCU ad president on AI, streaming sports and the TV upfront ad marketNBCU ad president on AI, streaming sports and the TV upfront ad market
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Alison Levin shared thisJoin our Global Advertising & Partnerships team as a Vice President of Account Management! We're looking for a strategic and solutions-oriented leader to oversee a centralized and expanding account management team. If you have a track record of leading and growing account management teams in a dynamic media landscape, we encourage you to apply today. Follow the link to learn more: https://smrtr.io/jCjXX
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Alison Levin shared thisWhat an incredible announcement to start my time at NBCUniversal. The rise of TV Streaming has accelerated video innovation, benefiting both consumers and advertisers with personalized content and advertising. Streaming has transformed TV buying, allowing for precision and real time accountability, ultimately driving results for brands. Yet, never before has there been an opportunity to find the right consumer, at the right moment, in all ways a viewer watches TV…until now. With the launch of One Platform Total Audience, NBCUniversal introduces new AI-driven planning technology, offering brands access to the precision of digital with NBCUniversal’s industry-leading reach and culture-defining content. Now, that’s the power of TV, today. https://lnkd.in/gdq5-Ts3NBCU's AI Solution for Cross-Platform Ad TargetingNBCU's AI Solution for Cross-Platform Ad Targeting
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Alison Levin shared thisExcited to share some personal news. After 9 incredible years at Roku Inc., I'm joining NBCUniversal next month as President of Advertising and Partnerships. I joined Roku because I believed in the power of TV Streaming. We were just a few employees in the advertising business, working in a small office above a Sleepy’s on 34th Street. We took turns taking out the garbage at night. We traveled around the country plugging in Roku devices to show our partners the magic of Roku. We believed that there could be a better TV experience for advertisers, and we launched product after product to turn our dream into a reality. I want to thank the entire team at Roku for allowing me the privilege of helping steer this rocket ship and breaking new ground in TV storytelling. It's been one of the greatest experiences of my entire career and I'm forever grateful for what we've all accomplished together. I’m thrilled to join Mark Marshall and the incredible team at NBCU. As a forever fan of the best-in-class content, I've long admired the people, brands, and innovation that have built such a tremendous organization. I look forward to learning from and working with this incredible team and our advertising partners. https://lnkd.in/gg9ggrsQAlison Levin Exits Roku to Join NBCU in Ad-Sales Shake-UpAlison Levin Exits Roku to Join NBCU in Ad-Sales Shake-Up
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Alison Levin liked thisAlison Levin liked thisWe are building the future of Sports Marketing at Publicis Sports. We see sports not simply as sponsorships, but as the next addressable frontier, one that spans influence, authenticity, and measurable impact. Today, we announced the acquisition of 160over90 - a leading global sports marketing and creative agency that has over 20 years of experience working with some of the world’s biggest brands, connecting them to culture-defining people, events, and properties. Welcome to Publicis Groupe ! https://lnkd.in/eAgVTPrJPublicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
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Alison Levin liked thisAlison Levin liked thisHighlight of the year! Great to be recognized for #NBCUniversal's collaborative partnership with #LinkedIn at Partner Connect 2026. Excited to keep the momentum going. James Kreckler Brendan Garrone Corey Henson and Chris Bodkin. https://lnkd.in/eaAbwHt9
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Alison Levin liked thisAlison Levin liked thisI’m excited to share that I’ve joined iHeartMedia as Executive Vice President of Marketing. I’ve spent my career at the intersection of content, culture, and partnerships—building ideas that bring audiences and brands together in ways that truly matter. iHeart sits at a rare intersection—audio, podcasts, talent, culture, and live experiences—all operating at real scale. This role is about shaping how that story comes to life in the market—bringing together positioning, go-to-market strategy, and storytelling in a way that’s clear, compelling, and built to drive real impact. Because the best ideas don’t just get attention—they drive action. I am grateful to Lisa Coffey for the partnership and this exciting new opportunity. The future sounds incredible. https://lnkd.in/e2dkZj4yJamie Cutburth Joins iHeartMedia as Executive Vice President of MarketingJamie Cutburth Joins iHeartMedia as Executive Vice President of Marketing
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Alison Levin liked thisAlison Levin liked thisI had the opportunity to reflect on the incredible women who have shaped my media career—and Jessica Brown is absolutely one of them. ❤️ For nearly 20 years, we’ve often found ourselves on opposite sides of a negotiation, representing different priorities, working toward the right solution, and navigating what it takes to get there. We’ve been part of big wins, tough conversations, and everything in between. Along the way, we’ve built a friendship I truly value. We recently sat down to discuss that journey and what we’ve learned from each other over two decades. One thing that’s remained constant is a deep level of respect and the understanding that you can be competitive, hold your ground, and still show up with generosity. Watch the full conversation to hear more—link in the comments 👇 #WomenInAdvertising #AmazonAds
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Alison Levin liked thisAlison Levin liked thisI am thrilled to share that I’ve joined Duolingo as a founding member of the newly formed Ad Sales team. An unbelievable opportunity to help build a platform at such an exciting and mission-driven company. What we’re building here is special - a premium, high-performing, (and delightful) native ad platform with a hyper-attentive audience. I can’t wait to show the market something they’ve never seen before. But the best part is getting to team up with Andrew Guendjoian again - let’s go!!
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Alison Levin liked thisAlison Levin liked thisHonored to serve as a judge for the 2026 Association of National Advertisers' REGGIE Brand Catalyst Awards. Looking forward to recognizing the creativity and strategic thinking shaping what’s next for our industry! #ANAreggies
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Alison Levin liked thisAlison Levin liked thisFord and Major League Baseball (MLB)! As the league’s exclusive automotive partner, we bring together America’s Most Iconic Company with the nation’s favorite pastime, placing Ford at the center of MLB’s biggest moments—from Opening Day, AllStar Week, MLB at Field of Dreams, and the World Series. We are excited about the possibilities this partnership unlocks. Together with Major League Baseball, we look forward to driving innovation, reaching new audiences, and building a future that is as dynamic and enduring as the spirit of America itself. Ready. Set. Play Ball! ⚾️
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Alison Levin liked thisOn Sunday, March 15, Andy Cohen and I are taking the stage at SXSW to talk all things Bravo and how we're creating opportunities for fans to become even more immersed in their favorite shows. And who better to discuss this with than Andy, who knows the world of Bravo and its fans better than anyone else. You'll hear new insights, new perspectives, and we might even share a sneak peek of some new things coming to Peacock. It's already been a historic year for us at NBCUniversal, and there's much more to come. See you in Austin!Alison Levin liked thisAnnouncing more Innovation Conference programming for #SXSW2026 featuring Jane Fonda, Gavin Newsom + Vivian Tu, Serena Williams, Andy Cohen, and more.👇 Explore the #SXSW Innovation schedule: https://ow.ly/1X4950YpeA1
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Andrew Rosen
4K followers
Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE
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Alex Lawton
ReMotive Media • 7K followers
Another week and another article in the media industry trade press exposing the same old story: opaque incremental deals, principal media, and holding groups monetising volume instead of value. https://lnkd.in/eaSmgxpu And let’s be honest — none of this is new. The ANA has been crystal clear: principal media thrives because legacy agencies act as principals, not agents, restricting transparency and prioritising their own margins and bundles over client outcomes . What is hard to understand is that the industry is still pretending to be surprised. 👉 Why are auditors, and pitch consultants still rewarding volume as if it were a proxy for quality? 👉 Why do they measure mainly new business wins and scale instead of the capability to activate innovation before. Volume is the raw material of arbitrage. It’s the fuel of intermediation. It’s the mechanism that allows dark deals and principal trading to flourish. If you value volume, you implicitly value the business model that produces these behaviours. So maybe the industry’s problem isn’t just the deals — it’s the metrics that keep validating them. When will we shift from measuring “how big” to measuring “how good”? When will we start valuing the capabilities that actually matter to advertisers — strategic talent, data maturity, ethical use of technology, real performance — instead of how much media an agency can push through its pipes? Until that happens, don’t expect change, expect demise, because the incentives are still pointed in the wrong direction.
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Megan Conahan
8K followers
I got quoted in Skai 2026 State of Retail Media report this week - this one is all about measurement. According to Skai, only 15% of brands say they're highly effective at measuring retail media performance. From all my conversations... that sounds about right. But the tools are out there, and the agencies to support you are out there (hint... we do this extremely well). It's not because the tools or the knowledge don't exist. It's not because the methodology is too complex. It's not even a data access problem. The real barrier? People and ownership. 56% said they lack internal analytics or data science resources. Nearly 1 in 5 said there's no clear cross-functional ownership between sales, media, and analytics. In my opinion lack of analytics access is the excuse. Lack of ownership is the problem. I stand by that. Here's what I see constantly with brands: the retail media budget grows, the channel count grows, the retailer portals multiply and the analytics infrastructure stays exactly the same. We keep pouring spending into the machine and then wonder why we can't explain what it's doing. And the incrementality gap is brutal. 75% of brands say incrementality measurement is their #1 challenge. But only 20% are actually good at both measuring AND applying those insights to decisions. Everyone knows it's the north star. Almost no one has operationalized it. The aspirations vs. reality data were the most telling part of the whole report. Brands hope incrementality will unlock profit margin improvements (68% said so). Only 24% have actually achieved that. That gap isn't a measurement problem. It's an organizational design problem. If you're a Head of #eCommerce staring down a budget conversation right now, here's the honest takeaway: You don't need another dashboard. You need to invest in this and give authority to someone who owns #incrementality end to end, standardize definitions your media, finance, and analytics teams all agree on, and a decision cadence that actually changes what you do next. As always, I'm here to help. DM me with any questions.
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Hugh Scallon
VaynerMedia • 9K followers
✅🖥️ Variety (6/25): “Amazon Prime Video delivered a series of pitches to content partners and prospective partners on the benefits of making their services available for sale via Prime Video’s Subscriptions portal. Amazon walked through data points designed to underline that Amazon’s gigantic funnel brings demonstrable results to programmers big (HBO Max, Apple TV+, Paramount+) and niche (Crunchyroll). The Prime Video executives emphasized the amount of energy and investment that Amazon is pouring into R&D and experimentation with advertising technology, data tools and analytics to help Prime Video channel partners make the most of their subscription revenue and ad sales. Prime Video does not offer a cable-style bundle of channels but rather it offers users to chance to select streamers and channels on a la carte basis, but with a central billing system handled by Amazon. Amazon has been a re-seller of content from other providers for nearly 20 years, since the platform first embraced transactional video on demand in 2006. Today, with the streaming revolution driving every major media company to embrace direct-to-consumer content platforms, hitching a ride with Amazon by being part of its channel marketplace offers a big boost. Hollywood’s biggest brand names have been humbled in recent years by realizing that they need partners to drive digital traffic.” ⬇️ #streaming #svod #programsmtic #avod #ctv #upfronts #fast https://lnkd.in/erKEZCVs
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KEVIN KIELBAEY
LiveRamp • 3K followers
LiveRamp Expands Meta Insights Available to Retail Media Networks 👉Learn more : https://lnkd.in/ef7Mvw2f 🤔Retail media networks can now unlock new attribution insights from their Meta campaign investments through the LiveRamp Clean Room. By connecting Meta campaign results with their own first-party sales data, RMNs and their partners can see how off-property sites, including Meta, drive sales, orders, and ROAS across campaigns, brands, and products. Let’s accelerate data collaboration and retail media 🔥
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Tim Castelli
12K followers
Super excited to announce this expanded partnership between Instacart and The Trade Desk! Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr
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Tyler Kelly
Trugent • 4K followers
As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning
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1 Comment -
Sam Karow
Effective Marketing… • 4K followers
Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness
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Joe Scartz
Publicis Commerce • 2K followers
Until recently, channels like Roku, Paramount, Pandora, or iHeartMedia were reserved for enterprise-scale advertisers with advanced programmatic infrastructures. For emerging and mid-sized CPGs, these platforms were too complex, too fragmented, or too expensive to navigate. Some recent announcements from Kroger Precision Marketing have changed that. Service-Led Activation Model: KPM provides a managed-service approach - handling all the technical complexity of programmatic buying on behalf of the brand. This removes the barrier of entry for brands lacking in-house programmatic expertise. Data-Powered Precision: Campaigns are entirely fueled by Kroger’s massive first-party data set (over 60 million households), ensuring that ads on CTV or audio platforms are precisely targeted to verified, high-value shoppers. Closed-Loop Accountability: KPM is not just selling reach; it’s selling a measurable outcome. The managed service is tied directly to Kroger’s sales data, allowing brands to prove that an ad seen on a streaming platform led directly to a product purchase in a physical or digital store. #RetailMedia #CommerceMedia #CPGMarketing #AdTech #KrogerPrecisionMarketing #ConnectedTV
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Chris Lindquist
Walmart Connect • 3K followers
Some key takeaways from Walmart Connect’s kickoff to the ANAs Masters of Marketing last week. Our massive out of home footprint (in-store screens, fuel stations and self check out) coupled with Vizio’s dominance in CTV reach and integrated marketing capabilities allow for a full funnel solution powered by accountable measurement and first party data. Three points jump out for me… 1. Retail media can now power holistic media strategies. 2.Uneven Adoption/application means early movers can seize a stronger share of voice more efficiently and 3. Maturing measurement solutions- including with CTV- are helping brands harness retail media’s full- funnel potential. #ana #walmartconnect #letssparksales
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Aaron Goldman
Brandlight • 9K followers
“Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of Mediaocean’s acquisitions, including Innovid and Protected by Mediaocean, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ecosystem.” https://lnkd.in/gb3WgMes
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Chad Schulte
Seedtag • 3K followers
What sets Seedtag apart in today’s ad tech landscape? Our new CEO, Brian Gleason, sat down with AdExchanger to share his perspective. From his professional journey to Seedtag to why our neuro-contextual approach is a game changer, Brian breaks down how we're moving beyond standard contextual with a unique combination of audience understanding and agentic AI. 🧬 He also shares key priorities moving forward, including scaling the business globally and expanding our footprint with more publisher supply, particularly in CTV. Discover the full interview: https://lnkd.in/gBtGJ3Xg #AdTech #NeuroContextual #PrivacyFirst #AI #OneTeamOneDream
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Brian Kilmer
The Trade Desk • 2K followers
As an industry, we need better metrics to help make sure we're buying quality media in premium environments that drive results for our clients. We don't need to sacrifice quality for cost efficiency. From the linked article, "advertisers who prioritize data integrity and make a point of buying impressions from high-value publishers with better data practices see a 33% lower cost per action, a 32% reduction in CPMs and a 5% higher return on ad spend." https://lnkd.in/grKnzm_H
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Michael Sondak
Omnicom Media Group • 3K followers
Jennifer Kattula, could not agree more -> "Generative AI is transforming marketing and how brands engage with their audiences. As much as I love AI, robots will not replace human taste, craft, curation, or nuance" What a wonderful conversation with Kristin Reagan from Annalect. Highly recommend this read.
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Julie Ellman
Connect360 Multimedia • 7K followers
📺 Don’t overlook TV in 2026. If your PSA plan isn’t leveraging TV, you’re missing a key driver of attention and impact. The landscape keeps evolving, but TV remains a core backbone for broad awareness that digital alone can’t fully replace. TV may not be the “shiny new thing,” but this Adweek article shows why it has to be part of 2026 media plans. https://lnkd.in/g_SM8jxw A few points that jumped out at me: • 83% of advertisers say they’re confident TV will deliver strong outcomes in 2026. • 77% plan to increase their TV budgets next year. • 92% cite incremental reach and 92% cite measurable performance as the biggest benefits of TV. TV is now being held to the same accountability standards as digital. For PSAs, that’s huge. TV isn’t just “brand awareness” anymore. When it’s planned with digital, it can: 👉 Reach people who will never see your social or search ads 👉 Make your message feel familiar so other channels perform better 👉 Blend linear scale with streaming’s targeting and measurement so donated or paid impressions work harder So as you look at 2026 PSA plans, the question isn’t “TV or digital?” It’s: How do we get TV and digital working together so every spot, impression, and donated placement pushes in the same direction? I’m curious how others are approaching this: Are you leaning more into streaming, keeping linear in the mix, or re-introducing TV after focusing mostly on digital the last few years? If you’re thinking how TV and CTV fit into your PSA strategy, I’m always happy share what we’re seeing across campaigns—feel free to connect or DM me. #TVAdvertising #PSA #MediaPlanning #Streaming #LinearTV #MarketingStrategy #2026Planning #Connect360Multimedia
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Nicolas Saliby
Icetulip • 8K followers
Exclusive: MNTN Hires TikTok and NBCUniversal Veterans to Chase the SMB Market https://ift.tt/UD1hOcN The performance TV company has hired Garland Hill as its first chief revenue officer and Peter Blacker as its global head of premium content. via Adweek Feed https://www.adweek.com March 10, 2026 at 08:00AM https://ift.tt/hyPwblv
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Anil K Pandit
IAB • 23K followers
Offsite RMN Targeting Debunked The retail media industry just hit a staggering $42 billion in 2024. But here's the uncomfortable truth nobody wants to discuss: 60% of that spend goes to offsite targeting that fundamentally violates consumer psychology. As someone who's spent years in adtech, I'm calling out the industry's biggest myth: That onsite intent seamlessly translates to offsite engagement. It doesn't. And we need to stop pretending it does. If you want to debunk any Retail Media myth , try this. https://lnkd.in/ge6bD6Qq
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3 Comments -
Spencer Cauchois
LiveRamp • 1K followers
Turning transactions into loyalty. 🤝 In this episode of LiveRamp's "Here’s the deal...", Lori (O'Neal) Johnshoy shares why commerce media networks are redefining how brands connect with customers, and why any company with rich first-party data should get in on the action.
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