MarTech Series

The path that customers take today is not straight or easy to follow. People talk to brands through a lot of different channels, such as social media, websites, email, mobile apps, and in-person interactions. A single purchase decision could include dozens of interactions over time, which makes it harder to figure out which touchpoints really had an effect on the conclusion. https://ow.ly/nvvz50YCcPI #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Rich Communication Services (RCS) is poised to provide app-like performance with the simplicity of sending a text—or responding to one. Unlike standard text messages, RCS messages can include interactive buttons, high-quality images, read receipts, and other advanced features https://ow.ly/As9450YCcEp #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Jen Jones, Chief Marketing Officer, Siteimprove discusses some of the trends that will reshape B2B SaaS marketing in 2026 in this MarTech Series interview: https://ow.ly/NIGb50YCcCr #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Leading brands learned the hard way that the use of AI in creative endeavors must be approached with care. In December, an AI generated ad by McDonalds in the Netherlands had to be pulled due to major negative backlash. Coca Cola and Toys “R” Us were no different. https://ow.ly/vzYj50YCcBa Duda #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

You do not need to blast your ad to everyone with headphones. You can target the exact moment that fits your product: https://ow.ly/nIyW50YCcxu #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

The winning interfaces of 2030 will be able to detect these shifts in real-time. The same user might be a Delegator when ordering groceries (“Just get the usuals”) but a Deliberator when planning a vacation (“Where should we go?”). The interface needs to change its tone, pacing, and autonomy to match the moment. https://ow.ly/15Lb50YCcuR TELUS Digital #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Mike True, Co-Founder & CEO of Prescient AI talks about predictive AI and why marketers need to use it effectively to power measurement tactics in this MarTech catch-up: https://ow.ly/wqQb50YCcs3 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics https://ow.ly/tuJu50YCo1z #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

U.S. consumers are exhausted by outdated technology and are demanding greater control of how they navigate online. The one-size-fits-all browser model is actively contributing to widespread digital fatigue, with well over half (62%) of users reporting occasional or regular burnout tied to online life. What was once a passive container is now a daily operating system for modern work and life, but without the structure or adaptability to support either. https://ow.ly/ZfiK50YCcrp #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation

Globo Transitions Primary Distribution to SRT over Managed IP Infrastructure with Synamedia https://ow.ly/Cpye50YCmXz #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation