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Online Advertising Operations and Technology leader with expertise leading innovative…
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Ryan Soutter reposted thisRyan Soutter reposted thisTime to press play on a Netflix original partnership: Yahoo Audiences are now live on Netflix for activation! Derived from Yahoo O&O properties, these deterministic audience segments give brands a more well-rounded, privacy-centric view of audiences across interests, behaviors, and life stages. Huge thanks to Ericka Mendez from Netflix for all the partnership! 💜 Chandra Cirulnick Sara L. Emily Bernotas Miles Brehm Summer Blahnik Kiener https://lnkd.in/gZCh7CGTYahoo Inc | Netflix Supply in Yahoo DSP: The Next Evolution of Our Strategic PartnershipYahoo Inc | Netflix Supply in Yahoo DSP: The Next Evolution of Our Strategic Partnership
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Ryan Soutter reposted thisRyan Soutter reposted thisThe first day of #CES was packed with exciting updates and industry-moving conversations. A few highlights: 📣 Announcing a new era of advertising with agentic AI offerings by Yahoo DSP 💫 Walking the floor with leading women in tech and The Female Quotient 🤝 Connecting with clients, colleagues, and press in the Yahoo Suite And we’re just getting started.
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Ryan Soutter shared this🚀 Personalization at scale doesn’t have to be messy—it can be seamless. Shipt + Yahoo Creative proved it: 🔹 1.2M creatives distilled into 5 smart tags 🔹 Real-time inventory fueling hyper-local ads 🔹 A 10.5x lift in conversions That’s the power of dynamic creative automation. At Yahoo Creative, we’re helping advertisers cut through complexity and unlock relevance without the chaos. 📖 See the details in AdExchanger: https://lnkd.in/gazqvP5vRyan Soutter shared thisHyper-local, at scale.📍 Shipt and Yahoo DSP showed it’s possible to personalize ads across 15,000 ZIP codes—without the chaos. Using dynamic creative automation to turn 1.2M unique creatives into just 5 tags, we tied real-time inventory to local audiences, delivering millions of ads that felt relevant, moved fast, and drove a 10.5x lift in conversions. Proof that personalization at scale doesn’t have to be messy. See how we pulled it off: https://lnkd.in/evRDzEHh And for the full deep dive, check out the AdExchanger article in the comments.
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Ryan Soutter shared thisMake sure you join the DSP Deep Dive tomorrow! Kerri Bailey will be talking about Commerce-Powered Dynamic Creative via Yahoo Creative!Ryan Soutter shared thisMake your holiday media dollars work harder. 💪 At our next DSP Deep Dive on September 18, our product experts— and special guests from Kinective Media℠ by United Airlines and Planet Fitness — will show you how to engage high-value audiences in the Yahoo DSP during the holiday season’s busiest moments. You’ll discover how to: • Unwrap holiday success with Yahoo Commerce Media: Deliver personalized messages that resonate with high-intent audiences. • Take off with Kinective Media by United Airlines: Reach verified travelers with trusted booking data and maximize your media spend. • Ring in wellness with Planet Fitness: Engage health-conscious consumers during peak wellness moments this winter. This webinar is intended for current Yahoo DSP clients. Register at the link in the comments. 👇
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Ryan Soutter shared thisThink you can market better than a creative guy? Prove it. We’re hiring a Product Marketing Manager to help bring Yahoo DSP creative and supply story to life. You’ll collaborate with Yahoo Creative (hi 👋) and work closely with the brilliant Miles Brehm —your actual boss, but don’t let that scare you. #YahooCreativeRyan Soutter shared thisI’m hiring! Yahoo DSP has amazing supply opportunities and creative tools that actually perform. And we’re looking for a Product Marketer to make sure the market knows it! Learn more and apply here: https://lnkd.in/gsrQtncs Additional perk is that you get to work with some amazing folks. Emily Liang Niki Zacharopoulou Emily Harmon Nicole Kilaita Joshua John Tony Gemma Ryan Soutter Chandra Cirulnick Craig Angelo
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Ryan Soutter shared thisOne year ago, we launched Yahoo Creative. One year later? 70+ new brand partners and we're just getting started. 🚀Ryan Soutter shared thisLast year at #CannesLions, we launched Yahoo Creative to solve a clear challenge: 95% of advertisers struggle to build and manage creative in the programmatic space. We responded by combining powerful technology, full-service support, and seamless integration with Yahoo DSP. One year in, the results speak for themselves: 🎯 70+ new brand partners 🎯 6x higher conversion rates 🎯 11x more creative builds delivered From eToro to OMD, brands are seeing what’s possible when creative and media truly work together. During #CannesLions2025, we’re celebrating the momentum and looking ahead to bold innovation powered by AI, dynamic personalization, and real collaboration. Read more about Yahoo Creative Year 1: https://yhoo.ly/3SX3OD7 #YahooCreative #YahooAtCannes
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Ryan Soutter shared thisCouldn't agree with you more, Mike Merna! Yahoo Creative is your full-stack creative solution for all your Retail Media needs! Yahoo DSP Tony GemmaRyan Soutter shared thisCreative is one of the most important aspects of any advertising campaign, yet it’s often de-prioritized in Retail Media. “Let’s just use whatever the Brand Manager gave us and get this campaign out the door.” Have you heard (or said) that one before? 🤷 Are you a retailer who struggles with personalizing creative for your retail media campaigns? 🤷♀️ Do you wish you could optimize creative in the course of a campaign? 🤦♂️ Are your advertisers concerned their budgets don’t support engaging creative, let alone multiple creative options? If you are nodding your head to any of the above, perhaps you should consider Yahoo Creative Services: 👏 Our dynamic solution is able to securely, and seamlessly, ingest entire product catalogues and existing feeds – millions of rows of data - for powerful, scalable campaigns. 👏 Utilize your 1st party data, a brand’s 1st party data, and/or Yahoo’s massive sku-level Commerce receipt data for audience targeting and creative personalization. 👏 Leverage conversion data to optimize creative in real-time. 🙌 Our all-inclusive CPM pricing includes all production and design to support campaigns of all sizes – tailor made for Retail Media - and enabling multiple variations and changes throughout the life of the campaign. Feel free to reach out to us if you'd like to finally unleash the power of dynamic creative for your RMN campaigns. #RMN #RetailMedia #CommerceMedia #Creative Kerri Bailey Ivan Yeh Beth Nussbaum Gross Hunter Delench Yahoo DSP
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Ryan Soutter reposted thisRyan Soutter reposted this📺 CTV isn’t just disrupting TV — it’s rewriting the rules. Forget the old playbook. Today’s media mix is more like a chef’s tasting menu than a standard recipe. If you’re not paying attention to transparency, data, and evolving measurement, you’re missing the flavor. Our latest blog breaks down the seismic shift happening in CTV: 🧠 Why transparency matters now more than ever 🎯 How data-driven strategies are changing the game 🔮 What trends will shape CTV in 2025 (and beyond) This is the first course in our new blog series serving up actionable insights for modern media buyers. 🍴 Dig in here: https://lnkd.in/ghQimm24 #CTV #AdTech #YahooDSP #MediaBuying #Transparency #ProgrammaticAdvertisingYahoo Inc | The Yahoo DSP 2025 Guide for Savvy TV BuyersYahoo Inc | The Yahoo DSP 2025 Guide for Savvy TV Buyers
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Ryan Soutter shared thisA little Yahoo nostalgia, and Bill being Bill!Ryan Soutter shared thisEmailing is SO back. For the price of one email, we gave you an interactive short story from the mind of Bill Murray during last night’s game. The results are in. 150K+ emails in the first two hours Millions of views and engagements across social media 2M+ views on Bill’s live stream on Yahoo 8M+ YouTube views (and trending!) A little Yahoo nostalgia, and Bill being Bill—it just worked. Missed it? Catch up here: https://lnkd.in/eYgbmhzT
Ryan Soutter commented on a post
2mo
Huge congratulations on your very well deserved promotion, Alexis!
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Ryan Soutter reacted on thisRyan Soutter reacted on thisI have heard from a number of clients, former colleagues, current colleagues, friends, family, the mailman (well maybe not that one) that they like my posts. Well, this is a great post, and worth paying attention to. Yahoo DSP was named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026 by independent research firm, Forrester. We believe this recognition reflects our ongoing commitment to giving advertisers greater control, flexibility, and performance across channels. Yahoo DSP is being recognized for areas we talk about all the time - Identity, AI, Commerce, CTV...and it feels good! Read more: https://lnkd.in/eV43f6nkYahoo Inc | Yahoo DSP named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026Yahoo Inc | Yahoo DSP named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026
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Ryan Soutter liked thisRyan Soutter liked thisTell your procurement teams to call me, new Forrester Wave just dropped. Great work from the whole Yahoo DSP team! cc: Alia Lamborghini Adam Roodman Brian Zaben Stephen McDermott Summer Salazar Beau Ordemann Chandra Cirulnick Giovanni Gardelli Miles Brehm Robbie Glasser Claire Papp Ashley Easteadt Jessica Fridell Betsy Downs, MBA Jaime Irvine John Grad Kevin McVey Erin Miller Laura Pacas Shannon Shae Montoya Amy Ritzke Stewart Hunter Delench Emily Ray Kyle Loos Jean D'Amico Cassandra Sperry Christy Corthinos Henry Palermo Dominique Pinneri https://lnkd.in/es7Jjd6AYahoo Inc | Yahoo DSP named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026Yahoo Inc | Yahoo DSP named a Strong Performer in The Forrester Wave™: Omnichannel Advertising Platforms, Q1 2026
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Ryan Soutter liked thisRyan Soutter liked thisPlease stop using AI to write your posts. It’s cringy. When you post your thoughts and ideas, please, please don’t rewrite them with ChatGPT or other AI tools. They lose authenticity. You can tell when you did and it makes the post cringy. It’s ok for your English not to be perfect especially if it’s not your first language. Your ideas come across much better in your own voice.
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Ryan Soutter reacted on thisRyan Soutter reacted on thisGrateful to have spent a few days at the NEAGC Conference with the Gravyty team. I had the opportunity to close out the conference speaking on Designing Engagment at Scale- and one theme kept coming up: it's not about doing more.. it's about doing what matters. Relevance.Timing. Authentic connection. Thank you to everyone who shared ideas, asked thoughtful questions, and continues to push this work forward for both the educational and non-profit space. Hope to see you again next year! Gravyty Graduway from Gravyty
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Ryan Soutter reacted on thisRyan Soutter reacted on thisDuring Yahoo NewFront, Alia Lamborghini, our SVP of Global Revenue, highlighted how Yahoo proprietary data and partner data within Yahoo DSP are helping marketers shift from targeting to proof, enabling real-time optimization and delivering measurable outcomes across every stage of the campaign. “Yahoo DSP is rooted in data, powered by scale, refined by proximity, and proven by results. It’s how we think differently, and how we help our partners win.” Access to the right data makes the difference. Yahoo DSP helps you put it to work. 💪
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Ryan Soutter liked thisRyan Soutter liked thisOver the past 18 months, we’ve updated every pixel across our products. So, it felt fitting that our theme at yesterday's NewFront was "every pixel is smarter," the natural next step in our journey to improve every surface of Yahoo. Building smarter, more intuitive products ties back to Yahoo's ultimate mission: helping people achieve their goals, big or small, online. It also drives better outcomes for our advertisers. Onstage, we shared key updates that’ll help us double down on turning trusted consumer relationships into smarter marketing outcomes: 🟣 Yahoo Scout turning intent into actionable intelligence 🟣 The new Planner feature in Yahoo Mail (including our “Cardi B Busy” campaign, naturally) and sponsored events with debut partner H&R Block 🟣 Yahoo Finance expansion with new hubs, programming, and personalization 🟣 Yahoo Sports growth, including the 2026 World Cup coverage The direction is clear: smarter products that create better results for advertisers. More shots on goal. More work ahead. Proud of the team.
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Ryan Soutter reacted on thisRyan Soutter reacted on thisThere’s a new name for that universal feeling of inbox anxiety: FOMSI (Fear of Missing Something Important). Luckily, Yahoo Mail is here to help with that. In our new "Cardi B Busy" campaign, Cardi B turns to the new Planner feature from Yahoo Mail to stay on top of what matters and make time for what's important - like laughing at all her haters. 💅 Launching today, Planner in Yahoo Mail uses AI to turn inbox anxiety into a clear game plan: 📩 Pulls key details straight from your emails 🗓️ Turns them into tasks and calendar events ✅ Keeps everything in sync so nothing slips through the cracks Available now, exclusively in the Yahoo Mail app. https://lnkd.in/g7TAUEw4
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Ryan Soutter liked thisRyan Soutter liked thisNEW: Yahoo DSP says the future may mean you never log into its UI at all. Story below. 👇 https://lnkd.in/eE5CgJ3NYahoo DSP: The Future is “Never Logging Into the UI” - AdTechRadarYahoo DSP: The Future is “Never Logging Into the UI” - AdTechRadar
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Ryan Soutter reacted on thisRyan Soutter reacted on thisTuesday daytime and evening couldn’t have been any more different. By day: teasing my foray into the adserving world (there’s more to come). By night: launching new jokes at a new open-mic night. Both involve: • Testing new formats • Hoping for engagement • Learning very quickly when something doesn't perform. The main difference is that with stand-up comedy the audience’s feedback is instant and sometimes brutal. No dashboards required there. #StandUpComedy #ProductManagement #AdServing #AdTech
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