Calder

The hardest part of explaining a media targeting solution is having something to show people. So we started with a map → https://map.calder.so Location is a big part of how we think about reaching wealthy households. Most solutions give you zip codes and tell you to trust the data, but we wanted to actually show it. The map pulls from census records, tax filings, real estate values, and statistical agencies across 10+ countries - we normalize it, make it comparable, and structure it so it's actually usable for media targeting. The simplest use case: explore, select areas that fit your audience, export. For more advanced use we preload and structure thousands of tracts across campaigns. So far it covers the 🇺🇸 US, 🇨🇦 Canada, 🇬🇧 UK, 🇫🇷 France, 🇩🇪 Germany, 🇪🇸 Spain, 🇳🇱 Netherlands, 🇧🇷 Brazil, 🇦🇪 UAE, 🇦🇺 Australia, with more coming. Is it perfect? Not yet - data quality varies a lot by country. But we're continuing to build on it - more countries, better sources, and new layers like political donor density, business districts, and luxury retail corridors. Would love for you to try it out and let me know what you think. Check it out → https://map.calder.so Calder

I haven’t posted on LinkedIn in 6 years, so figured I’d make a comeback by announcing Calder! After 10+ years in ad tech buying media, building infrastructure, and leading activation, I decided to build something of my own. There are a lot of ad tech companies trying to solve everything. I wanted to focus on one problem: marketing to high-net-worth consumers. Calder is a media technology company helping brands reach wealthy individuals through online media. We built our own dataset around real wealth signals, made it available across any major ad platform, and it's already driving higher-value transactions. We’re live with clients across finance, retail, hospitality, and real estate, with more in progress. We’re just getting started, and I’ll share more as we continue building. More on what we’re building → https://calder.so Wealth Map → https://map.calder.so

Calder's brand is directly inspired by the product we build. Our symbol is based on architectural arches found across cultures and eras — representing doors opening to new audiences. The brand mirrors the product: structured, intentional, precise. → https://calder.so

We’re excited to share the first version of our Wealth Map. We took household income data and visualized it in an easy-to-use map. You can explore income by geography, see the top zip codes, click on boundaries, and export the data with zip codes and lat/long. Location is a key part of understanding affluent audiences, and this is the first step in making that data more accessible and actionable. Explore the data across the US. More countries coming soon → https://map.calder.so

Reaching high-net-worth individuals isn’t about serving more impressions - it’s about showing up the right way across every digital channel. These audiences don’t follow the typical funnel. They don’t click. They don’t convert on impulse. But they’re always observing - across display, video, CTV, DOOH, and more. We helps premium brands influence the one percent through smarter data and curated media - delivered across every screen that matters. Looking to reach a higher-value audience? Let’s talk. https://calder.so/

We built Calder to help brands find the right audience. The site’s live — come take a look.

Introducing Calder - built to reach the world's most influential individuals. High-net-worth audiences don’t browse like everyone else. They engage with content differently, make decisions on their own terms, and don’t respond to generic messaging. We help brands reach these individuals through media strategies powered by a dataset built to understand how they browse, research, and buy. If your customers are in the top 1%, your strategy should be too.