Marketecture Media

Thank you Sam Khoury, Jeremy Bloom 🌞, AdTechGod ®️ and Ari Paparo for bringing such great content and driving the right stories. Marketecture Media Live has become a must attend event and while I am biased, the podcast slate is 🔥 (Season 2 of The Brand Forum coming soon) #synergy Not sure how I got to be included with this group of industry leaders - thinking it's the hair - and am thankful to be a very small part of it all. Now about that These AdTech Friends of Mine Podcast...

CTV is no longer just a brand play but a real performance driver. In episode one of “From Screen to Store” sponsored by JamLoop, Leif Welch, the Founder and CEO of JamLoop, breaks down how connected TV is becoming a true performance channel. Highlights: • Why outcomes are replacing impressions as the KPI that matters • How mid-market brands are leading the performance shift • The full-funnel approach turning views into action • Why measurement and transparency are non-negotiable • The 70/30 mix that’s delivering stronger results • How incrementality proves real impact

Infillion bought Catalina for supermarket checkout data. Now what?

Today on Open Market, Marketecture CEO Jeremy Bloom joins Eric Franchi and me to talk about the rise of a new kind of adtech media. Jeremy made the jump from operator to media CEO, and that decision says a lot about where the industry is headed. The old model of trade journalism is giving way to something else: media built by founders, operators, and practitioners. In the episode, we break down: + Why Jeremy left the operating side of adtech to build a media company + What traditional coverage gets wrong about the industry + How traditional and new media complement each other and why traditional media is still valuable + How founders should navigate this new media landscape If you’re building in adtech, you’re not just competing on product anymore. You’re competing on narrative and distribution. Open Market is part of the Marketecture network, and Eric co-hosts the flagship Marketecture pod with Ari Paparo. We are not owned by Marketecture. Listen on Spotify, Apple, or wherever you get your pods.

A message from our Chairman

Most brands are optimizing their creative to pass tests. At Marketecture Live, Sofia Colucci, Chief Marketing Officer at Molson Coors Beverage Company, joins Jeremy Bloom 🌞 to share how they’ve reshaped creative effectiveness across the portfolio. The shift starts with trusting creative instinct, grounding decisions in a shared framework like MUSCLE, and allowing data to validate what works once ideas are in motion. That’s how stronger creativity comes through, with performance right alongside it.

Premium CTV doesn’t always mean programmatic. At Marketecture Live III, Ari Paparo from Marketecture Media joins Philip Inghelbrecht, Co-Founder & CEO at Tatari, Bill Murray, Head of Growth and Performance at Warner Bros. Discovery, and Michael Reidy, Senior Vice President, Ad Sales at NBCUniversal. The most valuable inventory is still often unlocked through direct relationships, and while programmatic brings efficiency, direct buys continue to deliver where scale and reach matter most. This isn’t a choice between two paths. The real advantage comes from knowing when to use each and how they work together to maximize outcomes.

Thoroughly enjoyed Marketecture Live in NYC this week. Smart people, strong conversations, and real discussion about where marketing, media, data, and technology are heading. Special thanks to Ari Paparo , Jeremy Bloom 🌞, the team, and sponsors for hosting a wonderful event. There are a lot of industry events to choose from every year, but this one should be VERY high on your list. #MarketectureLive #MarTech #AdTech #Marketing #Media #Data #NYC

Open Ecosystems, AI Workflows, and Where Agencies Actually Win Ad tech is getting messier, AI is speeding everything up, and the old playbooks are starting to crack. In this week's episode of The Advertising Forum, sponsored by AI Digital, Tom Burke (CRO of AI Digital) and Kevin Zoss (Partner and Head of Media at LAZY BOY AGENCY) dig into what “open” really means today and why it’s becoming a competitive edge. They get into the reality of fragmented media, how AI is reshaping workflows across buying and creative, and why the best agencies are leaning into flexibility without losing structure.