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AdTechGod ®️
Advertising Services
New York, NY 13,358 followers
The Lord of RTB. God of Programmatic Prophecy. The Savior of AdTech Sinners
About us
AdTechGod — A Marketecture Media Company AdTechGod is a leading voice in the advertising technology sector, known for shaping conversations, connecting professionals, and driving thought leadership across the industry. What began as an influential presence on Twitter has evolved into a multifaceted media and community platform, with a global audience of AdTech professionals, marketers, and innovators. Our Content & Platforms Our flagship show, The AdTechGod Pod, delivers candid conversations with industry leaders, offering unique insights into trends, challenges, and opportunities shaping the future of advertising technology. In addition, our founder is also the co-founder and co-host of The Advertising Forum, a platform dedicated to in-depth discussions about advertising. Our Community We proudly operate the AdTechGod Slack Community — a hub where industry professionals share strategies, news, and analysis to stay ahead in a rapidly evolving market. This collaborative space fosters connection, learning, and the exchange of best practices between some of the brightest minds in the field. Our Upcoming Website Our website will serve as a comprehensive resource for the AdTech industry. Visitors will find educational content, the latest industry news, career opportunities, exclusive interviews, and on-demand podcast episodes. This platform is designed to empower professionals at every stage of their career. AdTechGod is more than a brand — it’s a trusted source, a community builder, and a catalyst for meaningful dialogue in advertising. (AdTechGod is a Registered Trademark)
- Website
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www.adtechgod.com
External link for AdTechGod ®️
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2023
- Specialties
- Podcast, Marketing, Advertising, AdTech, and Events
Locations
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Primary
Get directions
New York, NY, US
Employees at AdTechGod ®️
Updates
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AdTechGod ®️ reposted this
Excited to announce a new partnership between GameLift Media and Unity. Buyers can now easily access scalable Premium Programmatic Supply with Differentiated Audience Signals, enabling them to realize Incremental Reach. This collaboration leverages Gaming Audience Intelligence to power Programmatic Activation. #GameOn
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AI isn’t replacing agencies. It’s forcing them to evolve. At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele (Brown-West) Hinsley (President, Colle McVoy), with Michael Shields (Founder, Next in Media), unpacked what’s really happening in marketing right now: • Clients aren’t resistant to AI, they’re confused. • Legacy tech and siloed systems are slowing innovation. • The real opportunity isn’t cost-cutting, it’s growth. • Agencies that win will build connected platforms, not point solutions. • And despite all the automation…human creativity still matters.
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AdTechGod ®️ reposted this
Here's another snippet from my interview with Mark Naples on this week's The Monopoly Report podcast. I wanted to ask the PR guy what he thinks of all the use of AI in industry thought pieces and LinkedIn. The use of AI around here is like the bad combover used in a previous generation by men of a certain age. EVERYONE knows when its being used.
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AdTechGod ®️ reposted this
Ok - The puns are just writing themselves now. *Can you hear it? that's the sound of audio hitting your KPIs. *Drive results with in-car streaming audio campaigns! +25% sales lift +233K incremental conversions +44% incremental sales lift I'll be here all week folks if you need more dad jokes or some deeper insights on streaming audio opportunities Check out these case studies: bit.ly/3NMWs6h
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AdTechGod ®️ reposted this
#CTV is no longer just an awareness play, it’s becoming a real performance driver. That shift is showing up in how marketers are thinking about success: beyond impressions to From couch to checkout: In episode one of From Screen to Store, Leif Welch, CEO, JamLoop breaks down what’s changing and why it matters, from full-funnel strategy to the role of measurement, incrementality, and the 70/30 approach. The bar is getting higher. >Did it drive customers? >Did it move the business? Watch here: https://lnkd.in/eXHbbvKY cc:AdTechGod ®️ AdTechGod Pod Jeremy Bloom 🌞 Sam Khoury Hannah Kasoff Jane Panganiban #adtech #CTV #digitalmarketing #startups #tvadvertising
CTV is no longer just a brand play but a real performance driver. In episode one of “From Screen to Store” sponsored by JamLoop, Leif Welch, the Founder and CEO of JamLoop, breaks down how connected TV is becoming a true performance channel. Highlights: • Why outcomes are replacing impressions as the KPI that matters • How mid-market brands are leading the performance shift • The full-funnel approach turning views into action • Why measurement and transparency are non-negotiable • The 70/30 mix that’s delivering stronger results • How incrementality proves real impact
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AdTechGod ®️ reposted this
No one likes being disintermediated- especially the monoliths.
If your are in the business of monetising human attention, this one is for you. Last week Amazon won a court order blocking Perplexity from scraping their store. This is going to be a recurring theme in 2026: platforms have built a moat around being the "destination" will fight hard to keep control over the distribution layer. Amazon generated $68.6 billion of advertising revenue last year. This represent less than 10% of overall revenue but a larger contributor to their operating income because advertising is a high-margin business. This can only work with real human users who can be influenced by ads. So they are doing everything in their power to defend their IP (the marketplace data) and their real cash-cow business (ads for humans) and buying some time till their proprietary solutions like rufus, alexa + will allow agentic commerce functionalities at scale. Food for thoughts for the media industry or anyone in the business of monetising human attention. Not everyone have Amazon's leverage (and lawyers...) but there are things you can do: - Relationship with your audience is your moat. Be clear on the value exchange offered. - Fiercely protect your IP, especially if it's unique. It's the second best asset you've got. - Have a plan for monetising both human and the machine internet. If you’re no longer THE destination, you're just ANOTHER data source. https://lnkd.in/eTuBHFiZ
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AdTechGod ®️ reposted this
We’ve been wanting to do this for a while: AI is moving fast, and not everyone has resources to show them how it actually works. That’s why we’re launching The Power-Up with wordPower. Every month, we’re opening our doors for a free 30-minute live session. One skill, one practical takeaway you can use the same day. No price tag, no pitch. Just us, you, and whatever we’re nerding out on that month. First up: Building Presentations with AI 📅 Wednesday, April 8th 🕘 9am PT / 12pm ET / 5pm UK Sign up at https://lnkd.in/gfq39pSh Special thanks to our launch sponsor OhHello.ai, who share our beliefs in the value of person-to-person experiences and the ability of AI to bring people together. And if you know someone who’s been curious about AI but doesn’t know where to start, this is for them too!
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AdTechGod ®️ reposted this
CTV is no longer just an awareness play, it’s becoming a real performance driver. For years, TV advertising success looked like: reach, impressions, brand metrics. Now with #CTV, we can actually measure impact: >Did it drive customers? >Did it move the business? From couch to checkout. In episode one of From Screen to Store, Leif Welch breaks down what’s changing, why outcomes are replacing impressions, how full-funnel strategy is driving both online and offline impact, and what it takes to make it work. The standard is shifting. https://lnkd.in/ezc4W4Qe cc: AdTechGod ®️AdTechGod Pod Jeremy Bloom 🌞 Sam Khoury Hannah Kasoff Jane Panganiban #adtech #CTV #digitalmarketing #tvadvertising #performance
CTV is no longer just a brand play but a real performance driver. In episode one of “From Screen to Store” sponsored by JamLoop, Leif Welch, the Founder and CEO of JamLoop, breaks down how connected TV is becoming a true performance channel. Highlights: • Why outcomes are replacing impressions as the KPI that matters • How mid-market brands are leading the performance shift • The full-funnel approach turning views into action • Why measurement and transparency are non-negotiable • The 70/30 mix that’s delivering stronger results • How incrementality proves real impact
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CTV is no longer just a brand play but a real performance driver. In episode one of “From Screen to Store” sponsored by JamLoop, Leif Welch, the Founder and CEO of JamLoop, breaks down how connected TV is becoming a true performance channel. Highlights: • Why outcomes are replacing impressions as the KPI that matters • How mid-market brands are leading the performance shift • The full-funnel approach turning views into action • Why measurement and transparency are non-negotiable • The 70/30 mix that’s delivering stronger results • How incrementality proves real impact