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El Segundo, California, United States
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Kevin Zoss shared thisAnd next thing you know I'm on a podcast! Had a great time talking shop and sharing how Lazy Boy Agency navigates the ever evolving world of media for our clients.Kevin Zoss shared thisAd tech is loud right now. Messy, fast, and full of opinions. But underneath all of it - one word keeps coming up. Open. Kevin Zoss and Tom Burke sat down with AdTechGod ®️ and Jeremy Bloom 🌞 on The Advertising Forum to actually define what that means. Fragmented media. AI reshaping how we buy and create. Agencies learning to move with intention inside the chaos. Just the conversation the industry needs to be having. Episode 4 of the Open Garden series is live. https://lnkd.in/gtATe797Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency GrowthTom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth
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Kevin Zoss shared thisWe’ve been crushing campaigns for 14+ years across every stage of 4 companies, and I’ve never been more excited to build together!Kevin Zoss shared thisAfter years helping build and scale teams at Azira and Aki Technologies, I'm excited to share that I've started at a new company! I've joined forces with Kevin Zoss, Katherine Herb, Mike E., Kelsy Reitz and the rest of the amazing crew at LAZY BOY AGENCY as the VP of Commercial Operations. LBA is a full service marketing agency that helps brands thrive in the evolving media and AdTech landscape combining smarter strategy, better data, and standout creative to drive real results. There’s never been a more exciting time to reimagine how brands show up in the world. I’m energized by what’s ahead! If you’re working on something interesting in media, social, or experiential marketing, I’d love to connect!
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Kevin Zoss shared thisProud to officially call you Partner! Katherine and I have been aligned on what great work looks like since day one. Excited to build this next chapter of Lazy Boy Agency together.Kevin Zoss shared thisTwenty-five years in, and I still get the same feeling I did at the start, that pull toward building something that didn't exist before. I've built ideas. Teams. Systems. I've watched ambition turn into results and results turn into something people are proud of. That part never gets old. But I've also learned that what you build matters a lot less than who you build it with. So when I found myself in a room with Mike, Kelsy, and Kevin, I wasn't just looking at a business opportunity. I was looking at people who care about the work the way I do. Who hold the same standards. Who bring something I genuinely don't have and trust me to bring something they don't. That's rare. I've waited a long time for it. Today I'm proud to join Lazy Boy Agency as COO and Partner. Mike turns bold vision into actual momentum. Kelsy has an instinct for talent and storytelling that makes work stand out in a crowded room. Kevin doesn't let strategy live on paper, he takes it into the market and makes it real. Together we're building at the intersection of culture, commerce, and design. Fully integrated. Built to perform. Built to last. Grateful. Energized. Ready. And so excited to build with this amazing team! #LazyBoyAgency
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Kevin Zoss shared thisMore LBA Super Bowl week 🔥 this time with Larry JuneKevin Zoss shared thisCash App and Square tapped us to cook up something special for their customers at Family Style Food Festival in The Bay. Soo we called Larry June 🍊... Alongside an amazing team, we built a 24-seat dining experience. Seven courses. Japanese prix fixe prepared by Chef Ray Lee and Chef Tommy Clearey. A proper sit-down meal in the middle of a festival to slow down and eat good. Cash App and Square: Sofia B. Figueroa, Mel DeJesus, Natalie Espinosa, Jessica Zhang, Nat Meier, Ursula Donovan, Emanuel Ilagan, Vivian Daigre, Andrea Kim + many others! Complex: Olivia D'Angelo, Lindi DeGrant, Andrea Keeble, Katie Schultz, Price Ogilvie, Taylor Jade Family Style: Miles Canares, Kelly Wong Larry’s Team: Vivian Ramirez, David Ali, Matt Miguel (@ripmiggs) S/o to our Art Director Joao Alexandre for the edit. #LazyBoyAgency
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Kevin Zoss shared thisThe team crushed it with this one for Square including a Jimmy Butler BIGFACE Coffee pop-up for Super Bowl weekKevin Zoss shared thisCollabed with Square to turn 22nd & Valencia into a partttyyy during the week of Super Bowl🏈 Came through with experiential, content & talent. Flowers to the crew 💐 Ashley Merolla Sofia B. Figueroa Elizabeth Freise & The Square Creative Team. #LazyBoyAgency
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Kevin Zoss posted thisAfter starting Aki Technologies over a decade ago, I had the chance to step back and decide what I wanted to build next. The industry is changing fast. Media buying is no longer a moat. Content is increasingly automated and forgettable. What’s scarce now is signal, taste, and trust. Brands that win now move with clarity, act with taste, and earn attention by belonging in the conversation. That is why I am joining Lazy Boy Agency as a Partner and Head of Media. Mike has a rare ability to turn audacious ideas into real-world execution. Kelsy has a gift for spotting talent and shaping captivating stories that truly stand out. Together, they have built a foundation and a team that knows how to move fast while delivering exceptional work. We partner with modern brands at the intersection of culture, commerce, and design, delivering creativity, content, experiences, media, and measurement as one integrated system that performs. Grateful for the path that led here and excited to build what comes next with this incredible team.
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Kevin Zoss reposted thisKevin Zoss reposted thisCreativity didn’t die last week. The system that suffocated it finally collapsed. Omnicom’s $13B acquisition of Interpublic didn’t “reshape the future.” It exposed the collapse of a system that stopped believing in the very thing it sells: CREATIVITY. DDB is gone. FCB is gone. MullenLowe is gone. 10,000 people are gone. Not because they failed. But because a holding-company model built to extract value, not create it, ran out of ways to survive. We didn’t just lose agencies. We lost: - decades of creative philosophy - mentorship chains and craft cultures - institutional memory that can’t be rebuilt - the belief that ideas come before spreadsheets FCB was retired after being named the world’s most awarded agency. If that doesn’t tell you how broken the model has become, nothing will. And while the press releases talk about “integration,” “future-forward capability stacks,” and “shaping culture,” here’s what actually happened: • AI commoditized execution. • Clients in-sourced strategy and content. • Procurement turned creativity into a bargaining chip. • Scale became a survival tactic, not a differentiator. The old model doesn’t know how to create value anymore. And that opens the opportunity for: - the sharp thinkers - the small, dangerous teams - the independents with conviction - the strategists who can see around corners - the creatives who refuse to be automated - the leaders willing to challenge everything For great talent with great courage. It's time to build the next era. One that’s smaller, sharper, more honest, more creative… and far more human. #Advertising #Creativity #Leadership #AI #Transformation #ParadigmShift #FutureOfWorkThe Death of Creative. How the Omnicom–IPG Merger Exposed an Industry That Lost Its Soul.The Death of Creative. How the Omnicom–IPG Merger Exposed an Industry That Lost Its Soul.Zain Raj
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Kevin Zoss reposted thisThis has been such a fun moment for the brand. My favorite thing about this partnership is how natural the relationship came into fruition. Aryna first experienced how hard our science-backed hydration in March at the Miami Open (which she won). The Electrolit team have been fans of hers for a while, so we were very honored when she reached out. From there, it was pretty seamless. This partnership is going to produce a lot of fun, keep an eye out for Electrolit & Aryna at that big tournament in the big city! So many people to celebrate for this one, I’m just super grateful for the people I get to work with! Let’s goooooKevin Zoss reposted thisEXCLUSIVE: WTA World No. 1 Aryna Sabalenka has officially named Electrolit USA as her hydration partner in a strategic multiyear deal. This alignment pairs one of tennis’s most dominant forces with a premium hydration brand recognized for its pharmaceutical-quality grade formulation—fueling performance in a rapidly growing racquet culture. Known as “The Tiger” for her relentless intensity, Sabalenka views hydration as a critical factor in maintaining her competitive edge. Electrolit will play an integral role throughout her training, travel, and tournament schedule, ensuring she performs at her peak. This partnership further elevates Electrolit’s position among elite sports brands, reinforcing its status as a go-to hydration solution for high performers. With broad retail availability and a strong digital presence, Electrolit will leverage Sabalenka’s platform through national campaigns and tournament integrations, spotlighting hydration as a competitive advantage at the highest levels.
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Kevin Zoss shared thisThe work coming from our team at Inmar Automotive is some of the smartest I've been a part of in my 15+ years working in automotive advertising. Proven and measurable tactics for increasing dealer profits. If you are going to NADA in Vegas this year be sure to link up with Sleiman Serhan, CFA or reach out to me and I'll make an intro.Kevin Zoss shared thisExcited to attend NADA in Vegas this year! My team Lou Haberman, Thomas Mangino and I are eager to meet with our clients and partners. At Inmar Automotive, we specialize in advanced analytics and statistical modeling to enhance decision-making and customer experiences for automotive dealers. With our background in analyzing billions of grocery retail transactions, we offer unique insights into automotive consumer trends and purchasing behavior - particularly vital in today's uncertain economic climate. If you're interested in learning more or discussing industry trends, connect with me on LinkedIn. Looking forward to engaging with you at NADA!
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Kevin Zoss reacted on thisKevin Zoss reacted on thisAd tech is loud right now. Messy, fast, and full of opinions. But underneath all of it - one word keeps coming up. Open. Kevin Zoss and Tom Burke sat down with AdTechGod ®️ and Jeremy Bloom 🌞 on The Advertising Forum to actually define what that means. Fragmented media. AI reshaping how we buy and create. Agencies learning to move with intention inside the chaos. Just the conversation the industry needs to be having. Episode 4 of the Open Garden series is live. https://lnkd.in/gtATe797Tom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency GrowthTom Burke & Kevin Zoss on Open Ecosystems, AI Workflows, and Agency Growth
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Kevin Zoss reacted on thisKevin Zoss reacted on thisI’m excited to join AKA as the new Head of Brand and Talent Partnerships at this pivotal moment in which brands, culture, talent, and live entertainment converge in new and innovative ways. From Dog Day Afternoon, The Fear of 13, Every Brilliant Thing, Joe Turner’s Come and Gone, Ragtime, Giant, and Buena Vista Social Club to upcoming productions including Much Ado About Nothing and the Dreamgirls revival, and alongside cultural institutions like The Met, The Frick, Studio Museum in Harlem, New Museum, and Mercer Labs—we have an extraordinarily dynamic platform to build from. With AKA’s reach, we have a rare opportunity to reimagine how brands partner with these high-value experiences—scaling programs, extending impact, and bringing broader audiences into deeper engagement with the arts. https://aka.nyc/
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Kevin Zoss reacted on thisKevin Zoss reacted on thisIt's not often ATG puts on glasses... But, in all fairness, we're all about an open web and inclusion in Episode 4 of our "Open Garden Series" sponsored by AI Digital. As soon as we saw 2 other doppelgängers (Tom Burke- CRO of AI Digital + Kevin Zoss- Managing Partner of LAZY BOY AGENCY), we knew AdTechGod had to pull out his finest pair of spectacles. The themes here..."open = leverage" --> move early, access culture, don't get stuck in a box. Taste is the moat! This was a really fun series and AI Digital's planting some good open garden seeds...
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Kevin Zoss reacted on thisKevin Zoss reacted on thisOpen Ecosystems, AI Workflows, and Where Agencies Actually Win Ad tech is getting messier, AI is speeding everything up, and the old playbooks are starting to crack. In this week's episode of The Advertising Forum, sponsored by AI Digital , Tom Burke (CRO of AI Digital) and Kevin Zoss (Partner and Head of Media at LAZY BOY AGENCY) dig into what “open” really means today and why it’s becoming a competitive edge. They get into the reality of fragmented media, how AI is reshaping workflows across buying and creative, and why the best agencies are leaning into flexibility without losing structure.
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Kevin Zoss liked thisKevin Zoss liked thisWhat a great day at Polar Park... Kicking off the "100 Days of Summer" plans with the entire Mass. Polar Sales/Field Marketing Teams, the Key Account team and all of their managers! ELECTROLIT was on hand to put bottles in hands and present this summer's exciting new authorizations, display pieces and competitive news. Thanks to our friends at KDP and our NY ASM Derek Harpin for their support! Special thanks to Polar Beverages for a GREAT DAY! Electrolit USA Kim Weston Zach Forner David Cloutier steve fernandez #1inrapidhydration #cherryice
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Kevin Zoss liked thisKevin Zoss liked thisTo Expo, or not to Expo... that is the question. It’s expensive. And it’s not right for everyone, depending on stage and resources. But the exposure, and the chance to showcase who your brand is in a full 360° expression, on the industry’s biggest stage — priceless. Cool booth? Sure. Rad merch? Of course. But the biggest opportunity is your people. They’re the ones who [literally] give voice to the brand. One piece of advice? Don’t do something just to do it. No one needs another tote. Put that budget into something more meaningful: better wearables, a booth moment that catches people off guard, or honestly… just save it. The other thing I heard a lot this year: not a ton of new trends. Lots of status quo. Maybe that’s okay? Maybe it’s the calm before whatever is lurking around the corner. Social battery is on 'E', but brand-love battery is charged after shaking all the hands, pouring all the coffee, and spending a few days with some of the industry's finest. Much love to the MALK Organics team for absolutely crushing all week.
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“I worked with Kevin at Saatchi on a variety of social media projects. He quickly became known as the go-to guy for social listening and insights! Without a doubt, Kevin is very knowledgeable and a pleasure to work with. Always a smile on his face and willing to help out. Would love to work with him again!”
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Usheen Davar
Usheen Davar
I am a results-driven digital sales leader who utilizes a consultative approach, perseverance and strategic planning to build partnerships and foster relationships. I have a passion for the digital media industry, creating measurable solutions for marketers and enjoy mentoring teams. I’m known to transform businesses, have patience and bring diverse perspective. My leadership style is collaborative, rooted in trust, encouragement, teamwork, empowerment and respect. <br><br>I have been responsible for growing revenue and developing creative solutions for digital accounts across multiple agencies and verticals including: Pharma/Health, Food, Spirits, D2C, Travel, CPG, Retail, Home, Beauty, Tech and Finance.<br><br>• Leader of top revenue-generating digital sales teams with YOY revenue growth and market share<br>• Proven track record of securing new business, strategizing to develop non-endemic business & <br>growing revenue on existing partnerships<br>• Experience in selling various digital solutions including: Data, Display, Social, Video (OLV), Shopper Marketing, E-commerce, Mobile, Audio, Content/Native, Events, Licensing and OTT.<br>• Building new initiatives and first to market solutions for partners <br>• Adaptability and experience working through change, several acquisitions and motivating teams <br>• Ability to leverage insights and data to provide meaningful activations <br>• Strategically managing challenging accounts, reversing declining accounts & securing renewals <br>• Experience with cross-platform activations and Joint Business Partnerships (JBP’s)<br>• Responsible for career growth and mentorship of team<br>• Excellent communication, networking, creative thinking, presentation, listening & negotiation skills<br>• Effectively managing pipeline and accuracy in forecasting revenue <br>• Active involvement in industry leadership positions, DE&I initiatives, mentorship roles and recipient of awards such as the “Salesperson of the Year”. <br><br>A sample of the clients I have worked with include: Mars, Marriott, Novartis, Remy Cointreau, Chase, Walmart, AstraZeneca, Coty, Mondelez, P&G, Unilever, Macy’s, Comcast, AbbVie, Campbells, Merck, Lego, Samsung, GSK, Ralph Lauren, etc.<br><br>At RVOH, I get to work at the largest healthcare publisher with omni channel solutions. <br><br>My experience at Meredith allowed me to work in a large-matrix organization iconic brands:PEOPLE, Parents, BH&G, Verywell, Food & Wine, Travel & Leisure, Health, Allrecipes, Byrdie, Real Simple, Investopedia,etc<br><br>I started my career at The Wall Street Journal. I increased sales to triple-digit growth & built the pharma/health category.
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Eric Franchi
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Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.
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Matt Gilbert
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AI Unlocks a $100B Affiliate & Partnership Market. Introducing VantagePoint™ to Capture Value Beyond the Click. The Machine-Mediated Market is here. AI is fundamentally restructuring digital commerce—and with it, the economics of influence. Traditional content discovery is rapidly giving way to AI-mediated experiences. From search and social to the rise of conversational AI, these journeys are reshaping how consumers make decisions and how value flows through the ecosystem. The core challenge? Capturing the conversion value that happens beyond the click. This transformation is expanding the addressable market for Affiliate and Partnership Marketing dramatically. What is currently a $20B category now has the structural tailwinds to reach $100B over the next three years, driven by the essential shift from direct-response mechanics to comprehensive, influence-based attribution. At Partnerize, we’ve successfully navigated and built for technology transitions before: search, social, mobile. Each wave expanded the addressable market for partnership marketing. AI represents the largest opportunity yet. Today's launch of VantagePoint™ positions us firmly at the center of that shift. It is the first solution designed to measure influence across the full spectrum of AI-mediated journeys, allowing brands to capture value that extends well beyond the traditional click. As attribution continues to evolve, the opportunity is now to also fundamentally reconsider our measurement infrastructure. The companies that can prove value across both click-driven and clickless influence (the core of Answer Engine Optimization) will capture the expanding $100B TAM. That's the market we've built VantagePoint™ to own. A huge congratulations to Erez Nahom, Andy Crossen, and the entire team on the incredible work to make today possible. #VantagePoint #AI #PartnershipMarketing #AffiliateMarketing #Attribution #Partnerize #MachineMediatedMarket
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The Neuron
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Joe Scartz
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Until recently, channels like Roku, Paramount, Pandora, or iHeartMedia were reserved for enterprise-scale advertisers with advanced programmatic infrastructures. For emerging and mid-sized CPGs, these platforms were too complex, too fragmented, or too expensive to navigate. Some recent announcements from Kroger Precision Marketing have changed that. Service-Led Activation Model: KPM provides a managed-service approach - handling all the technical complexity of programmatic buying on behalf of the brand. This removes the barrier of entry for brands lacking in-house programmatic expertise. Data-Powered Precision: Campaigns are entirely fueled by Kroger’s massive first-party data set (over 60 million households), ensuring that ads on CTV or audio platforms are precisely targeted to verified, high-value shoppers. Closed-Loop Accountability: KPM is not just selling reach; it’s selling a measurable outcome. The managed service is tied directly to Kroger’s sales data, allowing brands to prove that an ad seen on a streaming platform led directly to a product purchase in a physical or digital store. #RetailMedia #CommerceMedia #CPGMarketing #AdTech #KrogerPrecisionMarketing #ConnectedTV
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Tom Smith M.Sc.
The Customer Club • 6K followers
Just read Quad’s piece on how in-store retail media networks (RMNs) are doing more than just “ads in aisles.” They’re becoming strategic conversion tools. Here are some of the key take-aways - with a twist of how this applies to what we do here at The Customer Club: ✅ Standout points & what they mean 1. “Address shoppers when they’re in the buying mood.” The notion: when your consumer is already in-store, with intent, you get a moment of truth. 👉 For us: this reinforces that SMS + digital offer moments / gamification (we do) should align with when the shopper is in the path-to-purchase. It’s not just push messaging — it’s timely and contextual. 2. “Strengthen brand visibility and loyalty.” The data: ~31.5% of shoppers will immediately buy a new product they just learned about in store. 👉 For CPG brands using our platform: digital offers / gamification + retail media can work hand-in-hand. 3. “Create flexible, fast-to-market campaigns.” Very relevant: in-store digital signage + RMNs allow shorter lead times and responsive activations. 👉 For our SaaS offering: we want to emphasize our agility to CPG marketers — from campaign launch to distribution using SMS + QR + retail-media integration. 4. “Influence impulse purchases.” ~70% of US shoppers report making unplanned purchases to some degree. 👉 Real opportunity: brands often focus only on “planned purchase” funnels. This shows that the in-store moment (supported by endemic advertising) offers incremental upside. For The Customer Club: SMS-triggered offers and gamification can catch that unplanned moment and could be a differentiator. 5. “Drive incremental store revenue.” An academic study found in-store displays, when optimally placed, increase store revenue by ~11%. 👉 Big number. Our CPG clients can link digital offer activations + in-store RMN ads -> the conversation moves from “drive awareness” to “drive measurable ROI” — something CFOs care about. https://lnkd.in/gizq6Rkq
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Larry Harris
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When APIs first came on the scene, they promised simplicity. Connect, integrate, innovate. Over time, we’ve seen the opposite. Version mismatches, endless updates, and a patchwork of integrations that often consume more resources than they free up. Unified, domain-driven APIs make a real difference. Reducing friction gives developers back the one thing that truly drives innovation...time. Investing in developer experience cultivates trust and loyalty with the very people shaping adoption decisions. #APIs #AdTech #DeveloperExperience
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Patrick McCann
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https://lnkd.in/gibjbMSx This article has two amazing tidbits: "During the hearing, Karen Dunn, Google's lead attorney, told the judge that Google would be willing to make real-time bid amounts from AdX available to all rival ad servers for open web display ads." This is spectacular news! If AdX bids in real time most of the supply side harm of the Google monopoly goes away, as we can write an adapter for it to participate in the publisher auction, and make the publisher auction the final auction, not theirs. This will make the web experience for advertisers and users dramatically improved; it can be so much faster! Hopefully this means Google will get rid of directFromSellerSignals, which was built to prevent Google from needing to do exactly this in the PAAPI auction. "At the hearing, the DOJ strongly advocated for a forced divesture of Google Ad Manager (GAM) as one way to break the exclusive tie that exists between Google’s ad server (DFP) and its ad exchange (AdX)." I strongly disagree with the DOJ suggestion to split AdX and GAM. They should stay together, otherwise GAM will not be economically viable at its current pricing. What should split instead is AdWords from AdX; that's the only thing that ties people to Google's supply stack, the self-preferencing of the buy side dollars they control. GAM and AdX being tied together doesn't compel a publisher to use GAM unless AdX remains "special". That's how the GAM monopoly was built, not on UPRs (which btw make us a ton of money, long live UPRs [with tweaks]). Other ad servers, eg MS Ads and maybe new entrants, will be suddenly exponentially more viable without the buy side dollars being tied to AdX. And the AdX / AdWords split should have teeth, perhaps as simple as AdWords is not allowed to buy on the AdX. Or perhaps somehow institutionalize the choices DV360 has already made, as they have somehow figured out non-preferencing. Without the ties to buy side dollars, this new entity, let's call it Google Supply (AdX/GAM), would need to earn all of our business, and I for one cannot wait to submit my feature requests.
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Anna Bager
14K followers
For years, digital advertising has claimed to be “contextual,” but most solutions have relied on keywords, not a true understanding. That approach overlooks nuance, culture, and emotion, particularly in non-English-speaking markets. AI is finally changing that. By reading meaning, tone, and context, AI-powered tools allow brands to engage audiences with relevance and respect, not just data points. This is how we move from talking at people to speaking with them and why OOH and premium media can lead the way in human-centered advertising.
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Marcel Van Eeden
OmniRTM • 2K followers
Here's how we structure audiences for Instacart shoppable display ads: (we help CPG brands scale 150% YoY through Instacart shoppable display ads and more) Most brands throw everything into one ad group and wonder why their data is a mess. Clean structure isn't optional. It's how you make better decisions faster. Here's what works: 1: Separate Retargeting From Prospecting Warm traffic and cold traffic convert differently. They have different CPCs. Different ROAS. Different timelines. Lump them together and you can't tell what's actually working. 2: Separate Competitor Targeting From Category Targeting Someone shopping your competitor's product page is not the same as someone browsing a category. The intent is different. The creative should be different. The bids should be different. Treat them the same and you'll overpay for one and underinvest in the other. 3: Give High-Intent Segments Their Own Budget Your best audiences shouldn't compete with your broadest ones for spend. Protect your highest-converting segments so they never get starved. Now here's what kills accounts: ❌ Stacking everything into one ad group ❌ Mixing warm and cold traffic ❌ Scaling broad audiences before you've even validated conversion rate Every one of these makes your data harder to read. And bad data leads to bad decisions leads to wasted budget. The rule is simple: Clean structure = cleaner data = better decisions. Audience Structure is just one piece. We put our entire Instacart Shoppable Display Ads playbook into an SOP - and we're giving it away for free. It includes: ✅ Creative best practices — what strong vs. weak Shoppable Display creative actually looks like (and why CTR problems are usually creative problems, not bid problems) ✅ Campaign structure that separates prospecting from retargeting so they don't cannibalize each other ✅ A disciplined bidding framework — when to push, when to pull back, and why most brands overreact ✅ Manual bidding guardrails that prevent overspend without killing delivery ✅ The signals we check before touching anything — and the order we check them ✅ A daily and weekly optimization rhythm for staying on top of performance ✅The placement strategy that prioritizes intent over reach Just comment "INSTACART" and I'll send it over. Also, send me a connection request so I can message you.
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Jay Friedman
Stealth • 6K followers
Retail Media Networks + Non-endemic? I'm *very* short (esp in US.) I've met with dozens of retailers who dream of monetizing their data to non-endemic only to abandon those plans within 12 months because the cost, time, and level of effort doesn't produce a return above other uses of that time and money. I've met with dozens of brands who recoil at the thought of buying a patchwork of retail media networks when Google, Meta, and TTD/Open Internet already have excellent data, collected in a known privacy-safe way, across the majority of the U.S. population.
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OnlineBusiness.com
77 followers
Your domain creates assumptions before they see anything else. Signage.com versus BestSignageCompany.com triggers different brain responses in three seconds. One suggests category leadership. The other screams trying too hard. When we first called prospects after acquiring Newswire.com, something interesting happened. "Oh yeah, I've heard of you guys." Impossible. We'd owned it for three days. They were confusing us with PR Newswire. That confusion became our unfair advantage. → Premium domains borrow credibility from the future → They deposit it in your present → Before anyone experiences your product Most founders think backwards about domains. They focus on clever wordplay instead of understanding what happens in a prospect's mind during those first seconds. Research shows 75% of consumers use domain names to assess company credibility instantly. Your conversion rates improve when people assume you're established before you say a word. Here's what changed for us: Email open rates jumped 30%. Click-through rates improved across every channel. Even our SEO got better because more people clicked our search listings. With AI execution tools, you can build on premium domains faster than ever. Same quality website, same marketing materials... identical timeline. But the premium domain amplifies everything. The math is simple. Founders spend $10K monthly on Google Ads but walk away from a $100K domain. That's $120K annually with zero residual value. Stop the ads, lose all benefits. Own the domain, compound the returns. What assumptions does your current domain create? Like & share if you think your domain deserves an upgrade ↗️ #DomainStrategy #BrandCredibility #DigitalMarketing #BusinessGrowth #ConversionOptimization
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Ellis Verdi
DeVito/Verdi • 17K followers
CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”
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Ken Ripley
Ripley Media Agentic • 2K followers
We keep calling AdCP vs programmatic a standards conversation. I don’t think that’s the real fight. Agentic changes where leverage lives: workflow, orchestration, optimization, and measurement. With IAB Leadership coming up at the end of the week, it got me thinking. I believe when new ideas get “standardized,” institutional gravity usually pulls them into the shape of the current ecosystem — often reinforcing existing rails and disproportionately benefiting closed-loop platforms, aka walled gardens. I connected this moment to a lesson from TiVo in 2001: we had the right idea (second-by-second viewing), but we were too early — adoption and incentives weren’t aligned, and the market wasn’t ready to re-engineer its currency. This moment is crucial; let's make sure we're having the right conversation. Full piece (with an incentive map for agencies, DSPs, SSPs, publishers, and walled gardens): 👉 link in comments If you’re a DSP/SSP/agency leader: what’s the shippable path to agentic interoperability?
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Ali Amarsy
Digitas North America • 4K followers
The Four Factors Behind DigitasAI’s Impact At Digitas North America, we’re obsessed with proving DigitasAI's value—not just promising it. That’s why we measure the impact of DigitasAI across four factors that actually move the needle: Accuracy: Are we seeing the full picture—unbiased, holistic, and real? Efficiency: How much precious time does AI save our teams, freeing us for lateral leaps and bigger ideas? Impact: Is there measurable lift—for our clients’ business, and for ours? Sparkle: (Yes, you read that right.) Does AI unlock creative magic—unexpected thinking, inspiring ideas, that “wow” factor? And this has direct line to our core principles: Networked Experiences—integrating brand, platforms, and people in ways that earn attention. Earn Your Way In—using intelligence to create real value, not just noise. Integrated Intelligence—where every solution is powered by insight, not instinct alone. We want AI to deliver more than efficiency theatre, so we're measuring what matters. I'll be posting updates on how we're tracking as regularly as possible! #NetworkedExperiences #DigitasAI #EarnYourWayIn
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Cliff Campeau, MBA, PCM®
AARM | Advertising Audit &… • 2K followers
Most would agree with the perspective on the programmatic ecosystem shared by PubMatic's CEO, stating that it is “multifaceted, certainly complex.” Unfortunately for marketers, this is dramatically compounded by the lack of transparency, which allows intermediaries to siphon media dollars into fees, direct advertiser investment to “owned” solutions, and compounds the failure to constrain non-human traffic.
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Maurice Rahmey
Disruptive Digital • 13K followers
Big news in retail media measurement: LiveRamp just expanded Meta insights for Retail Media Networks through its Clean Room. Retailers can now connect Meta campaign data with first-party sales to see exactly how ads drive orders, sales, and ROAS. This gives RMNs and their brand partners a clear view of what’s working across campaigns, brands, and products. It’s a big step toward true closed-loop attribution, more confident media investment, and stronger collaboration between retailers and suppliers—all in a privacy-safe way. If you’re leading retail media or CPG growth, it’s time to ask: do your Meta campaigns connect directly to sales outcomes?
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Searcht
433 followers
In his latest Clutch feature, Quentin Aisbett explores why Visibility-as-a-Service matters now and why brands need a strategic search partner to shape how they show up across AI summaries, knowledge panels, and high-trust surfaces that influence both machines and people. "It’s not just a new tactic — it’s a new mindset. One that acknowledges discovery is no longer channel-bound. It’s cross-surface, cross-platform, and increasingly machine-mediated. Is your brand prepared for the AI-driven future of search? 👉 Read the full article at https://lnkd.in/grkC_RUJ #AI #BrandVisibility #DigitalStrategy #SearchMarketing #ThoughtLeadership #FutureOfSearch #Searcht
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Sarah VanHeirseele
Blue Chip • 2K followers
This is exactly what Blue Chip means by Brand Commerce™. Walmart Connect offsite is not just a media expansion. It is a commerce opportunity that connects storytelling, reach, and conversion beyond the digital shelf. Mary Kate Huffman breaks down how brands can approach this next phase with more clarity and control, even without a managed service. Definitely worth the read if Walmart Connect is part of your growth plan.
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Sam Karow
Effective Marketing… • 4K followers
Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness
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