Tatari

Play ball ⚾️ MLB Opening Night made its Netflix debut last week, and advertisers showed up in a big way. Brands like Tecovas, Turtlebox Audio, and TimberTech saw traffic spikes from 4x to nearly 10x right after spots aired. That’s what happens when you have direct access to the moments that matter. Step up to the plate and read the full breakdown 👇 https://lnkd.in/gq5xggsa #TVAdvertising #CTV #StreamingTV #LiveSports #MediaStrategy

Q2 is the most underrated window in TV advertising. Lower CPMs, less competition, and a packed calendar of high-impact moments. The brands that act now will outperform later. Here's your Q2 TV advertising checklist. Swipe through 👉 https://lnkd.in/giF8huwT #TVAdvertising #Q2Planning #MediaStrategy #StreamingTV #PerformanceMarketing

TV isn't just an awareness play. It's a performance multiplier. That's exactly what Bonafide Health discovered after switching to Tatari. As a performance-first brand, every dollar had to be attributable. TV felt like a leap of faith — until they had the transparency to see what it was actually doing: ↳ Brand and semi-branded search lifting after TV flights ↳ Amazon purchases spiking in line with their air schedule ↳ A measurable halo effect across every channel below it TV wasn't competing with their performance media. It was fueling it. Read the full case study to see how they proved it out: https://lnkd.in/gBvNTXCv #TVAdvertising #PerformanceMarketing #DTCMarketing #MeasurementMatters

TV drives more than just web conversions, but most brands are only measuring part of the picture. We helped Saatva connect the dots between TV ad exposure and call center purchases, and the results were eye-opening. https://lnkd.in/gREdPUu8 Swipe to see how we closed the attribution gap. 👉 #TVAdvertising #MarketingMeasurement #Attribution #PerformanceMarketing #B2BMarketing

"You get the best of both worlds……” Your audience grew up watching her on Disney Channel. 📺 Now they're streaming the 20th anniversary special on Disney+ and Hulu. They didn't stop watching TV — they just changed how they watch it. That's why the smartest brands advertise across both linear and streaming to reach them wherever they are. Read why streaming + linear work better together: https://lnkd.in/gMmQ5XPV #TVAdvertising #StreamingTV #CTV #LinearTV #MarketingStrategy

TV isn’t just for consumer brands anymore. B2B companies are using it to build awareness, simplify complex products, and drive measurable results. We spoke with marketing leaders at Gusto, Relay, and Otter.ai to see how they’re doing it. Swipe through, then read more 👇 https://lnkd.in/efdF2tWS #TVAdvertising #B2BMarketing #CTV #StreamingTV #MarketingStrategy

Want to be part of a team that actually has fun? We’re hiring. From rock climbing in SF/LA to bowling nights in NY, our team is all about pushing limits and showing up for each other—on and off the clock ⏰ Nothing like a little challenge to build stronger connections. More climbs, more wins ahead. Check out our open roles and come join us: https://tatari.tv/careers #TeamBonding #CompanyCulture #LifeAtTatari #Hiring #Teamwork

We’re headed to Nashville 🎶 Join us at the 2026 Association of National Advertisers Media Conference, March 25–27, where the industry’s top marketers come together to shape what’s next in media. Our team will be there to talk about the future of TV. Let’s connect—see you there. https://lnkd.in/gYz5DUWR #ANAMedia #Advertising #Marketing #CTV #MediaStrategy

For PATTERN Beauty, TV wasn’t just about reach; it was about building brand awareness and consideration in a measurable way. By partnering with Tatari, the brand launched its first linear TV campaign alongside CTV, using a phased testing approach to understand what resonated, optimize performance, and scale what worked. We’re breaking down the results… https://lnkd.in/gNDQy-bn #PatternBeauty #TVAdvertising #BrandAwareness #ConnectedTV

Everyone says TV is evolving. Here’s the reality: A lot of inventory still isn’t accessible through programmatic. At Marketecture Live, Andy Schonfeld shared why direct access is what unlocks real reach, especially in live moments. That’s where convergent TV comes in. #TVAdvertising #CTV