Today on Open Market, Marketecture CEO Jeremy Bloom joins Eric Franchi and me to talk about the rise of a new kind of adtech media. Jeremy made the jump from operator to media CEO, and that decision says a lot about where the industry is headed. The old model of trade journalism is giving way to something else: media built by founders, operators, and practitioners. In the episode, we break down: + Why Jeremy left the operating side of adtech to build a media company + What traditional coverage gets wrong about the industry + How traditional and new media complement each other and why traditional media is still valuable + How founders should navigate this new media landscape If you’re building in adtech, you’re not just competing on product anymore. You’re competing on narrative and distribution. Open Market is part of the Marketecture network, and Eric co-hosts the flagship Marketecture pod with Ari Paparo. We are not owned by Marketecture. Listen on Spotify, Apple, or wherever you get your pods.
Operator-led media is eating trade journalism for the same reason creator-led content is eating traditional TV. Practitioners just have more credibility with the audience that matters.
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4dVery appreciative of the open dialogue, fun discussion, and overall thought leadership across this pod each week! Thank you Joe Zappa and Eric Franchi