Cargo had announcement like closed beta of something called Cara K ERA. So you know, upload brief and then basically get everything done for you end to end in a in a single platform. I don't know what you might call that. I don't know if you would call the DSP, although it does have execution. I don't know if you would call it workflow only, but it's very similar to some of the tools. I think even you Rob have has it, you know, within in Philly on where you know you're just becoming agentic. Yeah. It seems like Harry really likes stuff that sort of sounds like his name. It just as a start, and I'm what I'm wondering like if we should have taken that approach within Fillion. But but it's like in terms of like it's like Krusty burgers. I was thinking the exact same thing on The Simpsons, Krusty the clown. I did not. I did not anticipate being this being the road would go down, but it's a good Rd. Keep going.
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