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London, England, United Kingdom
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4K followers
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Articles by Anya
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I solemnly swear I will... #TurnItUp #Bloomfest
I solemnly swear I will... #TurnItUp #Bloomfest
When was the last time you cried at work? When was the last time you saw a bunch of your colleagues and another 150…
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My Digital World: Miami 2017Nov 19, 2017
My Digital World: Miami 2017
Digital World is an annual Accenture event that brings people from all geographies, levels, and Accenture Digital…
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10 Comments -
Accenture Kidovation: when design-thinking, children and aliens come togetherOct 26, 2017
Accenture Kidovation: when design-thinking, children and aliens come together
By Anya Libova & Julia Challicom At Accenture Digital, we noticed that the majority of our work events tended to fall…
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#RespectTheLove: Accenture Digital x Rainbow International FundAug 31, 2017
#RespectTheLove: Accenture Digital x Rainbow International Fund
While some countries have seen progress in LGBT rights, globally the story is very different. This is where Rainbow…
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Apply for Accenture Digital Hackathon - Connected EditionNov 9, 2016
Apply for Accenture Digital Hackathon - Connected Edition
Data scientist? Marketing Guru? Developer? Designer? 24 hours, 8 nations, 1 great challenge. Take part in first…
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#MillionMakers: Professional head shotsOct 14, 2016
#MillionMakers: Professional head shots
Hi All Continuing with the progress reports on #MillionMakers, this post is about another one of our fundraising…
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#MillionMakers: Thames Bridges TrekSep 28, 2016
#MillionMakers: Thames Bridges Trek
As I’ve mentioned in the previous post, my teammates and I are participating in Million Makers challenge, representing…
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Prince's Trust: Our Million Makers JourneyJul 25, 2016
Prince's Trust: Our Million Makers Journey
Accenture, the company I currently work for, is a great place for many reasons. One of them is the level of commitment…
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Social Media Star: Little tips to get thereApr 5, 2016
Social Media Star: Little tips to get there
PPC, CTR, SEM, CRO, ASO, HIPPO… Are you lost yet? I was. I attended the new training designed by Accenture to allow…
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Activity
4K followers
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Anya Libova shared this🇩🇪🇩🇪🇩🇪 DMEXCO 2026! I will be in Cologne in September with DoubleVerify for #dmexco2026. DV is hosting its yearly pre-event happy hour at Little Link - join us by registering via the link below. I am also hosting an exclusive publisher dinner on Wednesday night - get in touch for the invite 🍻 https://lnkd.in/edUWyNS5
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Anya Libova shared thisGuess who's baaaaack! AdTech Connect is returning from the summer break ☀️ Come yourself and bring a friend! On Wednesday 9th September, Magnite will be hosting us for an event concept I've been banging on about to everyone who'd listen for a while. We'll hear a keynote on practical tips to elevate your panel speaking skills from the amazing Zuzanna Gierlinska, then challenge leading voices from across AdTech to break down the concepts shaping our industry. Because have you ever sat through a talk in AdTech and thought...what did that person actually just say? In one ear, out the other. We're making sure that doesn't happen again with - Explain It Like I'm Five (ELI5). Three technical concepts. Three industry leaders. If you can't explain it simply, you don't really understand it. Each speaker takes on a key AdTech concept and has to make it click - whether you're five years in or five days in. 📅 Date: Wednesday, September 9, 2026 🕠 Time: 5:00 PM – 8:30 PM 📍 Location: Magnite UK, Walmar House (5th Floor), 296 Regent Street, London, W1B 3AP RSVP link in comments
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Anya Libova shared thisWhat an absolute vibe at the DoubleVerify Impact: Media & Marketplaces event last week! 10/10 venue, great crowd, insightful keynote from David Goddard and a very fun, interesting panel with the best speakers a moderator can ask for - Anthony Crocker, Emma Cranston & Wayne Bishop. Am concerned as to how we can top this next time... DV Publisher Suite
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Anya Libova shared thisLooking forward to the DV Impact: Media & Marketplaces event on Thursday and the brilliant discussion with Anthony Crocker, Emma Cranston & Wayne Bishop. There is still time to join us: https://lnkd.in/eRQ5r4cg
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Anya Libova shared this✨ AdTech Connect did it again! We experimented with a different format and seems like it hit the spot. We invited 5 industry superstars to give us 5-minute pitches, defending their industry corner as the hottest trend to follow. 🛩️ Travel Media - Yasser Hussain 🏙️ Programmatic DOOH - Mark Halliday (the winner!) 💡 Sell-Side Decisioning - Cadi Jones 🚀 Algorithmic Buying - Michelle Preusch 🎨 Creator Technology - Matt Barash Love to see lots of regular and many new faces join us. Spread the word, tell your friends - we would love to see you at the next one. As always, it wouldn't be possible without our lovely hosts StackAdapt & Chris Keenan. THANK YOU! 🚨 Please reach out if you've got a cool office space and would love to host us next!! 🚨
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Anya Libova shared this💥 AdTech Connect is back! On Thursday, April 16th, we will be hosted by the amazing team at StackAdapt for an evening of networking and a lively debate, as leading voices from across AdTech will make the case why their part of the industry is the hottest trend to follow. 📅 Date: Thursday, April 16, 2026 🕠 Time: 5:00 PM – 8:30 PM 📍 Location: StackAdapt offices, 2nd Floor, 15 Norton Folgate, E1 6DB Capacity is limited, so register early to avoid disappointment. RSVP here: https://lnkd.in/dXGUWXNkAdTech Connect: Mapping the Industry's Next Big Bets · LumaAdTech Connect: Mapping the Industry's Next Big Bets · Luma
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Anya Libova shared thisIWD 2026 celebrations kicked off last night with the AdVision event, hosted by GingerMay & Sphere Digital Recruitment Group. So important to continue having conversations about closing the gender gap in the industry! I really enjoyed the evening - thanks for the invite Victoria Usher & Ed Steer 💥
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Anya Libova shared thisUnexpected and very pleasant surprise to get included in BRAVE's 2026 AdTech Rising Stars list! This is all due to the work of AdTech Connect, so all my love to the team. ❤️Anya Libova shared thisWe are proud to see our vision for the future of #AdTech featured in ExchangeWire, officially unveiling The Class of 2026: 10 Rising Ad Tech Stars. This is not another "rockstars" listicle. It's a recognition of decision maturity We wanted to highlight the next wave of leaders who put the PRO in programmatic. These 10 individuals are "touching the metal" and organizing the chaos of our fragmented industry into a transparent, accountable ecosystem. Congratulations to the BRAVE Class of 2026: 🔹 Anya Libova (DoubleVerify) – The bridge builder 🔹 Brad Tice (MobileFuse) – The intentional operator 🔹 Neha Kulkarni (InMobi) – The impact architect 🔹 Matthew Quinney (Havas Media Network) – The ethical strategist 🔹 Jordan Kaufman (Equativ) – The curation mastermind 🔹 Shira Shkedi (Intent IQ) – The Identity pioneer 🔹 Adam Knoyle (Samsung Ads) – The data wiz 🔹 Liora Fox (Ogury) – The authenticity believer 🔹 Shir Elzam (Nexxen) – The operations specialist 🔹 Sarah Kim (Magnite) – The ownership advocate A special thanks to Eyal Dorenbaum Gold & Benjamin Gravklev for their dedication to putting this list together. Read the full announcement on ExchangeWire: 👉 https://lnkd.in/db_QXjuCBRAVE Unveils “The Class of 2026”: 10 Rising Stars Rebuilding Ad Tech’s InfrastructureBRAVE Unveils “The Class of 2026”: 10 Rising Stars Rebuilding Ad Tech’s Infrastructure
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Anya Libova shared thisDV News Accelerator is one of my favourite company initiatives - love to see it being recognised externally! 💥 Jack MarshallAnya Libova shared thisThank you to Digiday Marketing and Advertising Awards Europe for recognizing our work to help advertisers effectively capitalize on news content. Read the full release: https://buff.ly/q3IU2Ba
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Anya Libova reacted on thisAnya Libova reacted on thisAdvertising alongside news helps marketers get more from their media investment, a new analysis by DV’s News Accelerator™ reveals, enabling them to achieve their campaign goals while improving efficiency. Read what participating publishers including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph have to say about the power of advertising in professional news environments: https://hubs.la/Q04vqFx70
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Anya Libova reacted on thisProud to support the ongoing work proving the power of news content to Advertisers. Well done to Jack Marshall and everyone at DoubleVerify for the ongoing #NewsAccelerator project!Anya Libova reacted on thisAdvertising alongside news helps marketers get more from their media investment, a new analysis by DV’s News Accelerator™ reveals, enabling them to achieve their campaign goals while improving efficiency. Read what participating publishers including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph have to say about the power of advertising in professional news environments: https://hubs.la/Q04vqFx70
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Anya Libova liked thisAnya Libova liked thisFirst week in and I’m happy to share that I’ve started a new position as SVP Commercial Partnerships at WPP Media! Excited to create new opportunities for best in class products that deliver our clients needs and keeps us at the forefront of innovation. A huge thank you to Jonathan Masterson & Kelly Parker for the trust.
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Anya Libova liked thisAnya Libova liked thisI can’t believe September is already around the corner - but with it comes Digiday Publishing Summit! I’m looking forward to attending this year’s conference along with my fellow colleagues from Intent IQ. Excited for some great conversations and seeing some familiar faces. Shoot me a DM if you’ll be there and want to catch up! #Digiday #Adtech
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Anya Libova liked thisAnya Libova liked thisAre curated marketplaces the future of premium digital publishing – or are they just another layer in an already complex ad tech stack? https://lnkd.in/eBtn8geg Regardless as to the answer, it seems likely that curated marketplaces are here to stay. We challenged our Associate members to share what they believe publishers need to hear right now to adapt to the rise in curated marketplaces – and how they can ensure they receive maximum value from their investment. Thank you to everyone who shared their perspective: Anders Lithner, Brand Metrics James Dempsey, ArcSpan Thuy Ho, Relevant Digital Peter Mason, illuma Chloe Patterson, Avid Collective Jason Iliou, Taboola Olly Aulakh, Opti Digital Ian Dowds, UKOM Anya Libova, DoubleVerify Philip Duffield, The Trade Desk Ben Pheloung, Mantis
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Anya Libova liked thisAnya Libova liked this📣 🇩🇪 DMEXCO 🇩🇪 📣 I’ll be in Cologne with the OpenWeb team, but more importantly, I’m igniting the vlog. I’d love to get as many of you on camera as possible to share what you're seeing in the industry right now, or just to say hi. Drop me a note if you're up for a quick chat and a coffee. ☕🎬
Experience & Education
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DoubleVerify
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Welcome back
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Licenses & Certifications
Volunteer Experience
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Million Makers Challenge
The Prince's Trust
- 8 months
Children
Million Makers is an entrepreneurial fundraising challenge which sees teams of employees from companies across the UK competing to raise at least £10,000 or more over a period of six months.
The competition is a learning and development tool proven to build essential business skills as teams come up with a feasible business plan and raise the funds by actually bringing it to life.
Collectively, teams are aiming to raise £1,000,000 to transform the lives of disadvantaged young…Million Makers is an entrepreneurial fundraising challenge which sees teams of employees from companies across the UK competing to raise at least £10,000 or more over a period of six months.
The competition is a learning and development tool proven to build essential business skills as teams come up with a feasible business plan and raise the funds by actually bringing it to life.
Collectively, teams are aiming to raise £1,000,000 to transform the lives of disadvantaged young people around the country.
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Manchester Gold Mentor
The University of Manchester
- 4 years 1 month
Education
Manchester Gold is a 6 month, one-to-one mentoring programme for students to obtain information, advice and guidance about their future from a mentor.
The role of the mentor is to develop a long-term, close-knit, mentoring relationship with a current student and to provide advice and guidance about their industry, job role, education, job hunting strategies, recruitment processes and opportunities for graduates.
For full details of the programme, please see the ‘Manchester Gold Mentor…Manchester Gold is a 6 month, one-to-one mentoring programme for students to obtain information, advice and guidance about their future from a mentor.
The role of the mentor is to develop a long-term, close-knit, mentoring relationship with a current student and to provide advice and guidance about their industry, job role, education, job hunting strategies, recruitment processes and opportunities for graduates.
For full details of the programme, please see the ‘Manchester Gold Mentor Handbook’ on the following link: http://www.employers.manchester.ac.uk/profile/mentoring/downloads/
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Volunteer
DICE (Diversity & Inclusion at Conferences and Events)
- 1 year 1 month
Civil Rights and Social Action
Honors & Awards
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Ad Tech Rising Star
ExchangeWire
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Ad Tech Rising Star
Business Insider
Languages
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English
Native or bilingual proficiency
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Russian
Native or bilingual proficiency
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Chinese
Limited working proficiency
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Jake Norman has stepped into the role of Director, Central & Eastern Europe Agency at Google. This appointment signals a sharper focus on partner-led growth, regional nuance, and execution at the edge of Google’s global platform. Central & Eastern Europe isn’t a monolith — it’s a mosaic of regulatory environments, digital maturity curves, and agency ecosystems that reward leaders who can balance global consistency with local relevance. Jake’s role sits where strategy meets market reality — aligning agencies, advertisers, and platforms to unlock sustainable growth across one of Europe’s most dynamic regions. A reminder that in today’s digital economy, regional leadership is no longer downstream of strategy — it is strategy. #LeadershipMoves #Google #CEE #PartnerEcosystems #DigitalGrowth
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The Leadership Board
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💥 UK CMOs aren’t cutting martech. They’re cutting anything that can’t prove its value. Budgets aren’t disappearing. They’re being reallocated to tools that drive measurable ROI, sharper targeting, revenue impact, and provable efficiency gains. In 2026, performance will decide who stays in the stack and who gets replaced. Vendors who show outcomes, not features, will win the next budget cycle. 📥 Want to know exactly what CMOs are prioritising and investing in right now? Get the Marketing Dealflow Guide and connect with leaders demanding measurable impact: 👉 https://lnkd.in/dtKq7iGh #TheLeadershipBoard #MarketingInvestment #MarTech #CMOPriorities #ROI #MarketingInnovation #VendorGrowth #Dealflow
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MarTech Cube News
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Informa TechTarget Strengthens ABM Leadership with Intent Data Why this matters: B2B go-to-market teams now face increasing pressure to target the right accounts and buyers earlier in their journey, and deeper intent data gives them precision and scale to do so. This also signals a shift where ABM success is less about broad reach and more about insight-driven account engagement, supported by strong data foundations. Our take: The move offers a strategic advantage to revenue teams that embrace intent-driven ABM, though it is concerning that many organisations lack the alignment, tools or processes to fully capitalise on richer data. What do you think? Will this level of intent data depth become a baseline requirement for competitive ABM programmes and what internal changes will firms need to make to use it effectively? Steve Niemiec Gary Nugent Read More:- https://lnkd.in/dEkQRnRb #ABM #B2BMarketing #IntentData #GoToMarket #RevenueAcceleration #news #martechcubenews #mtc #marketingtechnology #martechcube
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