GingerMay

Summer may be winding down, but August has given us some memorable moments... The GingerMay team made the most of the bright evenings at our annual summer party, gathering for darts at Flight Club Victoria. Congratulations to our winners: Jessica Davis, Maria Hille, and Sarah Holmes-Siedle! We also celebrated our MD, Amy Lawrence, winning a Bronze Stevie Award for Mentor of the Year at The Stevie® Awards International Business Awards, a well-deserved nod to her incredible leadership. Looking ahead, our schedules are filling up fast as we prepare for ExchangeWire's ATS London, DMEXCO - Digital Marketing Expo & Conference, and IBC - International Broadcasting Convention, which are all on the horizon.

We're a nation of animal lovers, and we're wholeheartedly onboard at GingerMay! It's #NationalDogDay and we love our furry friends, but today we're celebrating one in particular... meet Ginger, our Chief Happiness Officer. She's almost nine years old and has been with us since the early days. The team love seeing her in the office, usually shadowing Victoria Usher, sniffing out your lunch and setting off Amy Lawrence's allergies (sorry, Amy). Here's to all our other dog besties spreading joy today!

What does the SaaSpocalypse and AI mean for the future of SaaS? Whether AI replaces traditional SaaS products or simply reshapes the market, it's already clear that you won't stand out with AI capabilities alone. As more businesses launch similar features and make similar claims, it's important for companies to clearly communicate the value they bring, where they fit in the market, and why they're different from the competition. Articulating what makes a product unique and turning technical innovation into clear stories that resonate with customers, investors, and media is just as important as the technology itself. An interesting perspective on the debate is here: https://lnkd.in/dnmSJGNB #SaaS #AI #communications #B2Btech

Heading to DMEXCO - Digital Marketing Expo & Conference? So are we! The GingerMay team will be in Cologne, and we’re looking forward to catching up with industry friends, hearing the latest thinking and discussing what’s next for adtech. If you’ll be there and fancy meeting for a coffee or swapping notes, we’d love to connect.

Caught on camera... our favourite moments of 2026 so far. To celebrate World Photography Day, we're sharing our best out-of-office snaps. From mountain hikes and music concerts to cityscapes and celebrating the people in our lives, here are the team's standout moments from this year! #WorldPhotographyDay

Can your narrative capture the live sports gold rush? EY Parthenon reports Premier League broadcast revenues (£2B) almost match the entire UK TV industry combined. Broadcasters are therefore investing heavily in low-latency, ad-tech, and cloud production. But great tech won't scale market share if senior executives don't understand your narrative. To win over decision-makers in this space, it's important to translate your complex technical capabilities into a clear, strategic narrative. Read the full story: https://lnkd.in/eZ_bh7FC

ATS London is only around the corner... GingerMay is delighted to be a supporting partner and we're looking forward to a full day of insightful content sessions and plenty of opportunities to catch up. Come and visit us at our stand, we'll be there with equipment to keep your devices charged!

Mentorship matters... We’re thrilled to share that our MD, Amy Lawrence, has won a Bronze Stevie for Mentor of the Year at The Stevie® Awards: International Business Awards 2026! Amy has been recognised amongst leaders who go above and beyond to guide and empower others to succeed. Huge congratulations to all of the winners for their dedication to excellence.

Earned media is now a primary driver of online searchability... AI-referred visitors arrive pre-qualified, with research indicating they deliver 5x the conversion rate of traditional organic search. As a result, securing brand citations within AI engines is increasingly important. Earned PR directly powers AI answers. According to Muck Rack, 84% of cited links across major AI models come from earned media, including third-party editorial, trade journals, and news coverage. GingerMay can help you establish third-party authority and create a combined GEO and PR strategy that connects you with high-intent buyers.

Being AI-powered used to be enough... But now, broadcast tech buyers are keeping vendors on their toes, looking for proof of faster editing and smarter cloud orchestration. In our latest article, Jade Page, Head of Media Relations, breaks down key H1 trends from NAB Show and MPTS, and explains why vendors need to pivot from speculation to tangible outcomes to stand out at IBC - International Broadcasting Convention, the next big industry event. If you're heading to Amsterdam this September, the GingerMay team will be at the show and would love to connect. Naomi Schilling | Amber Chawner Check out our trends summary: https://lnkd.in/exPnc8gD