ExchangeWire

Been pretty hot this summer, right? A big thank you to ExchangeWire for the opportunity to talk about why sustainability needs a return to the media agenda, and why making the value case is critical if our industry is to take it seriously. https://lnkd.in/eFgDX3Z7

Shailley Singh joins us from IAB Tech Lab at ATS London on September 15 to spark conversations on "Advertising Under Pressure - Balancing Innovation, Trust and Regulation" panel. Join industry experts as they unpack how brands, publishers and technology providers can navigate evolving regulation while balancing innovation, trust and consumer confidence. Tickets available here: https://lnkd.in/eYrXN5iU #ATSL26

In this episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith and COO Lindsay Rowntree join John Still, head of content, to discuss WPP vs. Richard Foster, Apple's app data consent rules, and YouTube's new monetisation bar. #Apple #YouTube #WPP #Privacy #Monetisation https://lnkd.in/d3pYYgyS

At the start of 2026, we asked: How does your planned ad spend for 2026 compare to 2025? The results showed clear optimism: 67% planned to increase their advertising spend, while 21% expected to reduce budgets and 12% anticipated no change. Despite ongoing economic and geopolitical uncertainty, advertisers are still investing in growth. As budgets rise, competition across digital and traditional channels is likely to intensify, making measurable performance more important than ever. Discover more insights here: https://lnkd.in/dbdjcjpE #MediaPulse #Advertising #Marketing #AdTech #DigitalAdvertising #Research #ExchangeWire

My daughter wanted to see a movie about a heroic journey across an ocean, with all sorts of mythical creatures along the way. Having been told that The Odyssey wasn't suitable for a five-year old, we settled for live-action Moana... Well, anyway, you're welcome for the EPIC content on ExchangeWire this week...it's your Friday wrap! 🌳 Guy Jones of The GoodNet dropped by to discuss why we need to discuss value, not virtue, in conversations around sustainability... 💡 We also found out what some of our speakers are excited to discuss - AI, publishing and first-party data are all in the spotlight - thanks to Mimmo Palmieri, Sam Mathie, Teodora (Teddy) Tepavicharova, MBA, Marie-Clare Puffett and Ben Foster for their input. Last few tickets available know! ☕ I tumbled off my chair and stumbled to the ExchangeWire kitchen for this week's caffeine fix. I don't think the idea of working 9 to 5 really applies to Paul Evans though, he's a man on a mission. Pleasure to talk about his work, ideas and new venture... 🧱 In-housing has been on the agenda for years, but few have built a working programmatic operation. Charlotte Mceleny spoke to Naveen Chacko Mathews and Anshul Jaiswal about the distance between the pitch and the build… 🇸🇬 With a beautiful backdrop of Singapore's Esplanade, Penelope Siraj, senior partner, planning at Brainlabs, joined me to discuss the APAC media ecosystem and the AI hype cycle... Links to all content in the comments as usual, along with a link to our newsletter sign-up - get these gems directly into your inbox every Friday morning ⬇️

What's shaping the future of media, marketing and ad tech in 2026? ExchangeWire's Media Pulse H1 2026 takes the pulse of our global community, revealing the trends, challenges and opportunities influencing the industry today. Drawing on insights from weekly polls conducted throughout the first half of 2026, the report captures the views of the marketers, media professionals, ad tech experts and innovators driving the future of advertising. Explore the report to discover what's top of mind for the industry as we head into H2. https://lnkd.in/dbdjcjpE #MediaPulse #Advertising #Marketing #AdTech #Research #ExchangeWire

"The same goal for SEO and GEO" In this episode of The MadTech Podcast, Amy Banks, head of SEO and GEO at Havas Media Network, joins ExchangeWire COO Lindsay Rowntree to discuss LLMs, zero-click search, and whether GEO will eventually fold back into SEO once the market matures. Tune in to the conversation: https://lnkd.in/dNp68j5X #AI #SEO #search #podcast

Guy Jones from The GoodNet makes a sharp case for why sustainability data deserves a permanent seat at the media planning table, not as a "purpose" checkbox, but as a real performance signal tied to attention, quality, and ROI. Read the full Q&A ahead of ATS London: “We Need to Talk About Value, Not Virtue.”: Guy Jones, The Goodnet - ExchangeWire.com #AdTech #Sustainability #MediaBuying #ATSLondon

Nat Poulter 🐜 joins us from Restless.co at ATS London with MadTech Money, on September 15 to spark conversations on the "The Creator‑Led Future of Brand Experience" Panel. Join us to learn how top brands and creators are bridging traditional media with programmatic strategies to turn content into community, commerce, and long-term impact. Tickets available here: https://lnkd.in/eYrXN5iU #ATSL26

"How do we work with people entering the industry now?" Penelope Siraj, senior partner, planning at Brainlabs, joined ExchangeWire's John Still by the Esplanade to discuss Singapore's media ecosystem and the AI hype cycle. She also spoke at ATS Singapore on a panel about Creator Intelligence: AI, Authenticity & the New Rules of Influence. Watch the full conversation: https://lnkd.in/e9DzSuGB #adtech #media #AI #atssingapore