About
Brand and marketing leader with 10+ years’ experience developing culturally relevant…
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Eric Hervillard shared thisPortfolio: https://lnkd.in/eChd8tay I wrapped up my 5.5-year tenure at GOAT last week. A chapter filled with projects I’m proud of, from People of Paris to Nick Knight’s BIRTH zine and countless features for GREATEST. I’m now open to new opportunities across brand and creative marketing, spanning project management, content strategy and everything in between. Available for permanent, temp, interim, fractional or freelance roles. Would appreciate a like, comment, repost or DM to help boost reach and visibility as I move toward my next opportunity. Unrelated photo of me at Alára in Lagos, Nigeria, to personify this update in case you’ve forgotten what I look like (or never knew) and for a bit of luck. #brandmarketing #creativemarketing #opentowork #contentstrategy #projectmanagement
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Eric Hervillard shared thisParis Texas… London. My last piece of content for GOAT with the american duo, photographed in London in between two shows with Tyler, The Creator https://lnkd.in/e3niUbMk Photo by Aleksandra Soroka Styling by Jake Hunte Words by Felicity Martin
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Eric Hervillard shared thisIncredibly proud to share this project with the one and only Nick Knight: BIRTH–Eartheater by Nick Knight, a collaboration between GREATEST (GOAT Group’s printed publication) and SHOWstudio. Structured in nine acts to mirror the timeline of a pregnancy, BIRTH is a modular print object that is part poster set, part publication and that features an exclusive conversation between Eartheater, Nick, and Charlotte Knight. Limited to just 300 hand-numbered copies, it became an instant collector’s item. It’s been an absolute honour to work with a true legend and all the teams involved to bring this singular creative vision to life.
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Eric Hervillard shared thisIn September, I initiated and drove the partnership between Skepta's fashion brand MAINS and GOAT Group for his show during London Fashion Week, spearheading every component of the project, from strategy to execution. Fast forward six months, and as the collection launches on the platform, I directed a FaceTime conversation with Skepta and writer Samira Larouci to explore the inspirations behind his clothing line and artistic endeavours. Discover more: https://lnkd.in/eKQNaXJD
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Eric Hervillard shared thisBackstage at Willy Chavarria’s 'Tarantula' show, where I interviewed him about his Paris debut for GOAT Group. The collection delivered his quintessential signatures—a clash of sharp tailoring with tougher silhouettes brought to life through his adidas collaboration—all tied together by a powerful message of love and compassion.
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Eric Hervillard shared thisReflecting on what 2024 was made of and peering into the horizon of 2025, we've gathered insights from leading industry figures to share their reflections and predictions. Featuring Yoon Ahn, Eli Russell Linnetz, Daniëlle Cathari, Willy Chavarria, Dingyun Zhang and many more. Dive into their perspectives on the year that was and the trends shaping the future on GOAT Group editorial platform https://lnkd.in/e5HhFEaw
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Eric Hervillard shared thisSpearheaded the brand partnership, content strategy, and capture for Skepta’s sophomore MAINS collection in collaboration with GOAT Group, which debuted last Saturday in Westminster. The collection will launch next year on GOAT and brings a unique mix of Ivy League influences, punk, and nods to the musical Matilda: https://lnkd.in/eJphuBrs Photography: Aleksandra Soroka
Eric Hervillard commented on a post
7mo
Sibylle Hornung 👀
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Eric Hervillard liked thisEric Hervillard liked thisTech layoffs strike again! As of yesterday, I’m part of the GOAT Group company-wide layoffs. 13+ years in payments and partnerships (Amazon, PayPal/Braintree, Spotify, Zillow, GoDaddy, and most recently GOAT), and I’m genuinely excited about what’s next. If you’re hiring for anything in operations or partnerships — Director level — or just know someone who is, I’d love to hear about it. Coffee chats, intros, job leads, all welcome. Thanks in advance 🙏 #OpenToWork #Payments #Partnerships
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Eric Hervillard liked thisEric Hervillard liked thisAfter 1.5 years at GOAT Group, my role has come to an end due to company-wide layoffs, and I’m now looking for my next opportunity. During my time at GOAT, I built deep expertise across Logistics, Consumables, Carrier Relations, and Project Management, and I’m excited to bring that experience to my next role. If your team is hiring, or if you know of any opportunities that could be a good fit, I would truly appreciate any leads, connections, or referrals. Please feel free to reach out via DM or at mlrhlsw@gmail.com. Thank you for the support! #OpenToWork #Hiring #Logistics #ProjectManagement #SupplyChain #Operations
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Eric Hervillard liked thisEric Hervillard liked thisNYT Wirecutter is looking for a fabulous Senior Editor to join the Style team! It's a hybrid role based out of our Long Island City office in NYC. Salary range is $135,000 - $145,000 USD. I helped get our Style coverage up and off the ground with my takes on the best little black dresses, blue-light blocking glasses, white sneakers, and more. I'm incredibly proud of and in awe of how much it's grown. I'm not longer directly on the team but feel free to reach out with any questions. And because I don't want to gate keep, make sure you address your cover letters to Leta Shy, Editorial Director. 😉 https://lnkd.in/gbnuBkih
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Eric Hervillard liked thisEric Hervillard liked thisBack with another request from all of you: Invisible Dynamics is expanding our Copy team, and we're looking for two exceptional writers. Creative Director, Copy — conceptual-leaning. You find the idea and the line a whole campaign hangs on. Copywriter — more tactical, focused on our brand-transformation work. Both are CD/ACD-level, experienced leading teams, and fluent in brand-side copy. Freelance and full-time are welcome. As I publish this, I'm conscious of how fast AI has sped up our industry: our ways of working, our tools, our processes. And how, in all that speed, great copywriters have only become harder to find. We're after beautifully creative minds who value the power of words above all else: curious, original, persuasive and detail-driven writers who come alive collaborating with a great team. Please tag the writer you know who's this good. And if it's you, please email us at team@invisibledynamics.com #hiring #copy
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Eric Hervillard liked thisEric Hervillard liked thisI had to share this because it genuinely made me laugh. …Firstly it’s a junior role, but they’re asking for experience in agency. …And secondly, £25k in London for one of the UK’s biggest coffee chains, while expecting candidates to be proficient in Photoshop, Illustrator, InDesign, After Effects, Figma, motion design, animation and video editing? At what point do these expectations become unrealistic? 🙄 ✍🏽 EDIT: they’ve now ammended the job ad to 30k-35k… Pret A Manger you think this is still good enough?
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Eric Hervillard liked thisEric Hervillard liked thisSENIOR ACCOUNT MANAGER NYC POSITION ABOUT US Born in 2017 and with offices in Paris, Milan and New York City, Radical PR bridges the gap between fashion, arts, music, culture, design and communication. RESPONSIBILITIES Employee’s core duties shall include, but are not limited to: • Leading and executing PR launches and campaigns, including media outreach, press materials, press kits, and seeding campaigns • Producing presentations for client reporting, pitching, and/or RFP purposes • Managing and leading event coordination, including oversight of associated budgets • Drafting curated quotations for services (with Management approval) • Supporting financial oversight of projects, with assistance from assigned Company staff • Acting as primary client consultant and point of contact, ensuring alignment and satisfaction • Proactively building and maintaining relationships with relevant media and industry stakeholders • Innovating outreach methods and monitoring contemporary media landscapes for new opportunities • Overseeing showroom activities, product loans, and media requests when required • Supervising, mentoring, and delegating tasks to junior team members This is a full-time role, this position is designated as in-office at the Company’s New York office located at WSA, 161 Water Street, 15th Floor, New York, NY 10038. Candidates should have at least 8 years of experience, annual gross salary offered between $80,000 and $130,000. The company offers a gym/SPA on site, and medical, dental, vision insurance. Please send your candidature to nyc@radical-pr.com
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Eric Hervillard liked thisEric Hervillard liked thisEmployers will have to publish salary information in job adverts under UK government plans to rewrite anti-discrimination laws. The Cabinet Office says it intends for its proposals to apply in England, Wales and Scotland, with the exact terms set out in legislation following a consultation with industry ending in October. Read more: https://bbc.in/4wNHuh8
Experience & Education
Projects
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Mowalola cover story by Aidan Zamiri and Nick Royal
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Led and produced the Mowalola cover story for Issue 07, shot in London by Aidan Zamiri and styled by Nick Royal.
Secured a rare interview with Mowalola, conducted by Aidan Zamiri.
Partnered with GOAT’s merchandising team to onboard the brand onto the platform.
Led the cover reveal event, held at Laylow in Notting Hill after Mowalola’s fashion show. -
People Of Paris – GOAT x PSG Campaign
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Led production for GOAT’s ‘People of Paris’ campaign, marking its 2022 partnership with Paris Saint-Germain.
Managed all aspects of production with our partner Division, from street casting to activations, with visuals shot by Thibaut Grevet and styled by Georgia Pendlebury.
Generated millions of impressions, with campaign visuals displayed at the Louvre and Trocadéro.
Strengthened GOAT’s position in fashion and luxury. -
People Of Paris Exhibition – GOAT x PSG Partnership
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Led GOAT’s largest event to date, celebrating the second year of its PSG partnership. Produced an experiential exhibition with scenography studio Avoir, unveiled at Paris Fashion Week 2024. Hosted a private launch with 350+ guests, followed by public access in the following days.
Languages
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Français
Native or bilingual proficiency
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Anglais
Full professional proficiency
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French
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Spanish
Elementary proficiency
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