What drives lasting brand growth? Don’t miss the latest episode of The CMO Podcast with Jim Stengel, recorded during Cannes Lions, where Joanna Lawrence, Global Chief Strategy Officer at Havas Media Network, explores Havas’ Science of Desire and the drivers of brand growth. 🎧 Tune in below.
84% of brands aren't loved. They aren't hated. They're simply...interchangeable. That's one of the biggest insights behind Havas' Science of Desire, unveiled during the Cannes Lions International Festival of Creativity. Joining Jim during our podcast pop-up at the Havas Café, Joanna Lawrence, Global Chief Strategy Officer of Havas Media Network, unpacked why brand growth isn't about moving consumers through a traditional funnel. It's about creating attraction, affinity, and attachment—three interconnected drivers that help marketers better understand the behaviors they're trying to influence. The conversation is a reminder that while data and technology are essential, lasting growth starts with understanding people and the behaviors that drive desire. If you missed them, the first two conversations from our Havas roundtable series are now live, with the third arriving next week. Catch up on the series using the links below! Episode #1 - Inside the Media Playbooks of Duolingo, Liquid Death and Joby Aviation at Cannes Lions: https://lnkd.in/gcG9yYh5 Episode #2 - Stop Chasing Attention. Start Creating Desire // Lessons from Best Buy, AB InBev and Reckitt: https://lnkd.in/g_4PE-xk