Proud to support the ongoing work proving the power of news content to Advertisers. Well done to Jack Marshall and everyone at DoubleVerify for the ongoing #NewsAccelerator project!
Advertising alongside news helps marketers get more from their media investment, a new analysis by DV’s News Accelerator™ reveals, enabling them to achieve their campaign goals while improving efficiency. Read what participating publishers including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph have to say about the power of advertising in professional news environments: https://hubs.la/Q04vqFx70
Love to see it!