IAB Tech Lab

At #SignalShiftEurope on April 16 in Berlin Bertelsmann SE & Co. KGaA’s Achim Schlosser and Mediaplus Group’s Tobias Wegmann will explore how the industry can turn responsible data practices into scalable frameworks while balancing regulation, consumer expectations, and business needs. If you're interested in building trust and driving growth, get your ticket today: https://bit.ly/4sR3ztI

If you missed Curt Larson's insights on the growing need for clear governance as agentic AI expands at #SignalShift in NYC, check out his recent ADWEEK article!

#IABTechLab has been cooking up something very exciting! With the release of the Food Item Classification Framework (FICF) 4.1 for public comment until May 15, we’re bringing structure to something we all love, food data! FICF makes it easier to classify and organize culinary information across the ecosystem, because even Hot Dogs deserve a standardized taxonomy! Dig into the delicious details here: https://bit.ly/3NCmd9p

We can’t believe it’s been two months since #IABTechLab launched the Agentic Advertising Management Protocols (AAMP) initiative! From expanding industry collaboration to advancing standards that support interoperable, AI-driven advertising systems, this status update highlights how quickly the ecosystem is aligning around the agentic future. Check out what’s been accomplished and what’s coming next: https://okt.to/zSDV4m

Just 90 days after launching our Agentic initiative (now AAMP), we’re proud to be working alongside an amazing group of companies in the Agentic Task Force: NBCUniversal, Netflix, NextRoll, Nexxen, Nielsen, Ogury, Omnicom, OpenX, Optable, Paramount, People Inc., Postindustria, Publicis Media, PubMatic, Raptive, RTB House, Siprocal, SoundCloud, Spectrum Reach, Ströer SE & Co. KGaA, Supertab, Teads, TeqBlaze, The Trade Desk, TransUnion, Usercentrics, Verve, Veylan, Walmart, WPP Media, and Yahoo! (check out part 1 of this post with the rest of the companies we couldn't fit in this one!) We are so happy to be collaborating with you all. Thank you for all the contributions so far. We’re looking forward doing many more great things for Agentic Advertising together. Learn more about the Agentic Task Force here: https://okt.to/78nrsL #AgenticAdvertising #Standards #IABTechLab

Just 90 days after launching our Agentic initiative (now AAMP), we’re proud to be working alongside an amazing group of companies in the Agentic Task Force: Advertising Association, Adform, AdsWizz, Amazon Ads, AnalyticsIQ, Ascendeum, Attain, Basis Technologies, Bedrock Platform, Butler/Till, Cadent, Chalice AI, Claritas, Cognitiv, Criteo, Delivery Hero, DISH Media, Dstillery, Epsilon, Equativ, Google, Guideline, GumGum, HUMAN, HyperMindZ.ai, Index Exchange, InMobi, Integral Ad Science, International News Media Association (INMA), Known, Lemma, Madhive, Magnite, Meta, Microsoft Advertising, Mixpeek, and more! (check out part 2 of this post with the rest of the companies we couldn't fit in this one!)   We are so happy to be collaborating with you all. Thank you for all the contributions so far. We’re looking forward doing many more great things for Agentic Advertising together. Learn more about the Agentic Task Force here: https://lnkd.in/e8uZKtD6 #AgenticAdvertising #Standards #IABTechLab

Privacy protects the user, but what protects the content? At #SignalShiftEurope on April 16 in Berlin, #IABTechLab CEO Anthony Katsur and Bertelsmann SE & Co. KGaA’s Achim Schlosser will dive into CoMP and how the industry can ensure AI agents rely on authorized, high-quality content across the supply chain. As the agentic web evolves, building trust in what gets surfaced is just as critical as protecting user data. Register today: https://okt.to/OvAb4N

We’re excited to welcome the President of the Bavarian State Office for Data Protection Supervision, Michael Will, and the President of Personal Data Protection Office (UODO), Mirosław Wróblewski, at #SignalShiftEurope! Hear directly from regulators on GDPR priorities, common compliance pitfalls, and how to design responsibly in complex, multi-party data ecosystems. As the landscape evolves, there’s no substitute for hearing firsthand how regulatory thinking is shaping what comes next. Get your ticket today: https://okt.to/hL56dZ

We’re building the future of advertising on infrastructure we don’t fully control and it’s a bigger issue than most are talking about. As AI accelerates and the ecosystem grows more complex, questions around control, transparency, and trust are becoming impossible to ignore. That’s exactly why these conversations will be front and center at Signal Shift Europe! Read more in recent article from The Drum: https://okt.to/jAbz1k

#IABTechLab's Agentic Advertising Architect, Brian Tomasette, joins the U of Digital's AI Edge podcast to discuss what’s happening with AI inside advertising!