Ogury

In his latest piece for The Media Leader UK, our CEO Nicolas Bidon explores how AI is reshaping what counts as a signal. As large language models and agents shape how people discover and choose products, they act as cultural aggregators, drawing on what is publicly visible and credible. In this context, brands that are not sufficiently present in culture are less likely to appear in the consideration set — shifting performance from data collection to the signals created through visibility, creativity, and conversation. 👉 https://lnkd.in/ePUmYtnf

Proud to have taken part in Advertising Week Europe in London last week. As AI reshapes the industry, the real advantage isn’t more data — it’s making smarter audience decisions. On stage, our CEO, Nicolas Bidon, joined Katie Ingram, Director of Advertising Week Europe, to discuss how Persona Intelligence is redefining audience strategy by helping brands move beyond data points to actionable decisions that drive real outcomes. Curious how this could apply to your strategy? Let’s talk 👇 https://lnkd.in/e4NBeyDr

Partnerships. Trust. Long-term thinking. That’s how Nobu Hirohama approaches his role as New Business Lead, Japan at Ogury. Nobu focuses on building long-term partnerships rooted in reliability, mutual respect, and a genuine understanding of each client’s business — blending strong storytelling with actionable insights to unlock new opportunities. 🕺 Persona: Party Host — because bringing people together is what he does best. Discover his story: https://lnkd.in/esnHaPfG

Not your average Tuesday 🏆 Ogury has been recognized at the Integral Ad Science France Awards — celebrating the companies pushing media quality forward. We’ve always believed quality should be built in, not checked later. Combining IAS verification with our Persona Intelligence technology helps us deliver that every day. This approach led to us receiving the Publisher Excellence in Media Quality award! Congrats to all the winners! 👉 Curious? Take a closer look: https://lnkd.in/eTdMw3_N #IASBeyond

For International Women’s Month, Melisa Zenicanin shared her perspective in a conversation with Bobby McGill at Branding in Asia, and it reflects something many women in the industry will recognize. There’s been real progress in how we talk about careers and flexibility, but for many women, progression into leadership roles still doesn’t follow at the same pace. In the interview, she highlights how much depends on the systems around us — how leadership is defined, who gets visibility, and how opportunities are distributed. If this feels familiar, her perspective is worth a read: https://lnkd.in/esjSbQai

From global strategy to regional impact. That’s the job. We’re hiring a Regional Go-To-Market Manager in NYC. If you can turn positioning into growth, enable teams to win, and translate market insight into action, this role is for you. Apply today → https://lnkd.in/e9Mmuvv5

This International Women’s Month, we’re thinking about everything that doesn’t show up on a CV. The moments that build confidence. The people who make you feel supported. The times you step forward without knowing exactly how it will go. Megan W., Group Finance Director, Operations, Melisa Zenicanin, Director of Field Marketing, APAC, and Imane Bennani, Senior Product Analyst, shared those kinds of moments — and how they’ve shaped their paths in adtech. A reminder that careers are built in many different ways, and none of them have to look the same. Read their stories → https://lnkd.in/eTedDkbP

The rules of digital advertising are being rewritten, so how can marketers keep up and rethink their audience strategy in a fragmented landscape? Our Country Director AUS/NZ, Chris Manson, joined hosts ▫️Daevid R. and Paul Luckett on the latest episode of Media Tech Talk to explore how persona-based advertising and declared survey data are helping brands cut through the noise and reach audiences more effectively. From hybrid strategies to AI-driven signals and evolving publisher monetization, the conversation dives into what it really takes to build advertising that performs today — and is ready for what’s next. Watch the full episode: https://lnkd.in/eQ8FRJSa

Bridging the gap between planning and activation in a fragmented ecosystem — what does it take to get it right? That’s exactly what we unpacked at d3con. Last week in Hamburg, our Managing Director, Central Europe, Jan Heumüller, joined Daniel Skoda, Director Data Strategy & Activation from Annalect Germany (Omnicom Media Group), on stage to explore this challenge. The key? A consistent audience framework, giving brands the foundation to activate campaigns effectively, scale with confidence, and deliver measurable outcomes across channels. A big thank you to everyone who joined us! #D3CON

We always keep an eye out for initiatives that help advance the conversation around proving campaigns are reaching the right audiences. Happydemics introduced Audience Precision, built on ad recall as a common metric, scalable panel-free methodologies, and deeper audience understanding over time, to assess whether campaigns actually reached the intended audience in today’s fragmented, multi-channel ecosystem. Developments like this help push the industry toward more meaningful ways of evaluating impact and outcomes. Dive into their latest blog.