OpenX

Join the industry at CIMM East this Tuesday as we dive into the hidden mechanics of programmatic TV, unpacking what buyers can actually see — and what they can’t — in the CTV bidstream. From real-world incentives and platform power to the impact on trust, efficiency, and outcomes, panelists Alex Strickland (FreeWheel), Erika Loberg (OpenX), Alexander Groysman (Spectrum Reach) and Michael Dorf (Strategus) will cut through the noise to define what meaningful transparency looks like, and how the industry can realistically get there. Event Details: 📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ Non-member tickets are available for purchase, but only a few seats remain. 👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

In CTV, just because your ad made it onto the biggest screen in the house doesn’t mean anyone looked up from their phone, so attention now means actual eyeballs, not just “technically visible,” as Erika Loberg of OpenX tells Beet.TV at the Beet Retreat San Juan. Special thanks to presenting sponsors Alliant and TransUnion. Visit Beet.TV for this video (https://lnkd.in/eXdwEf7h) and much more! #BeetSJ #BRSJ2026 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: https://lnkd.in/ewhG-SSV

Day 13 | Amanda Forrester, SVP Marketing & Communications at OpenX ✨ Strategic. Caring. Curious. Evolving. Driven. ✨ 💬 What motivates you to break barriers and enter new rooms? "I once heard Reshma Saujani say, 'You cannot be what you cannot see,' and that has stayed with me. Throughout my career in technology and media, I have often been the only woman or the only person of color in the room. That reality reinforces for me that showing up matters. The rooms where decisions are made shape the future of our industry. If someone earlier in their career can see a path because someone else stepped into it first, that expands what feels possible. I am motivated by the idea that the next generation will enter these rooms with greater confidence, more hope, and fewer barriers to their success." 💬 Who (or what) has been a significant influence in your life and career, and how has their support shaped your journey? "The greatest influences in my life and career have been my family and their unwavering love: my parents, my husband, and a village of extended family and friends. My parents provide a unique mix of soft American positivity and rigorous immigrant honesty. They are the first to call out my shortcomings, but they've also taught me that criticism doesn't impact my worth. They love me more than anything, and don't expect me to be perfect, but to try my best and be honest about my capabilities and shortcomings. That grounding is the ultimate tool for navigating high-pressure rooms because it allows me to receive criticism without losing my confidence. Their support gives me the security to take big risks, knowing that failure is fine as long as you keep getting back up." 💬 Can you describe the difference in how you show up when you started your career vs. now? "Early in my career, I felt the need to win every argument, and I had a harder time letting things go. Over time, I learned the value of disagreeing and committing. In corporate environments, alignment matters more than being right. And the solution you land on doesn't need to be yours for you to win." #WomensHistoryMonth #31DaysOfAdvancingWomen #OpenX