Netflix

Outer Banks Season 5 debuted at #1 in the Global Top 10 and topped charts in 74 countries, marking the franchise's fourth consecutive #1 series debut. Since Season 1 in 2020 through Season 4, the show has drawn over 400M global views and spent over 20 weeks in the Global Top 10 across its first four seasons. The fandom moved well past the screen. Traffic to the real Outer Banks Visitors Bureau jumped 61% after the show premiered. Searches for "Charleston holidays" rose 319% following Season 4, and searches for "Outer Banks vacation homes" climbed 10,547%, as fans chased the Pogue lifestyle in their own lives. Outer Banks joins Netflix's broader YA slate, which has generated 10.4B global views since 2023, spanning Stranger Things, Wednesday and Heartstopper Forever.

We're excited to launch "The Gentlemen's Serve," our first true multi-market campaign with AB InBev, bringing Stella Artois into the world of The Gentlemen Season 2. The campaign centers Theo James (as Eddie Horniman) opposite Stella Artois ambassador David Beckham, spanning custom film content, social integration, experiential activations, and limited-edition merchandise. It runs across the US, UK, Canada, Brazil, Colombia, Mexico, South Africa, and South Korea. We're also partnering with Stella Artois on a takeover of The Marlborough pub in London (Sept 3-5), inviting fans to step into the show's world. The Gentlemen S2 streams September 3.

Big news: we're extending our partnership with Shonda Rhimes, Shondaland and Betsy Beers. Under this new overall deal, we'll continue to exclusively produce, stream and distribute Shondaland's TV series, feature films and gaming, plus merchandise and live events tied to their IP. We're also continuing our support of Shondaland's inclusion initiatives, such as the Ladder Program, to help train underrepresented below the line creatives Almost a decade in, this partnership keeps delivering. Bridgerton has reached 610M views since 2023, and Season 4 alone drove 100M views, nearly tripling every prior season. Season 5 is filming now in London, with the spotlight on Francesca Bridgerton and Michaela Stirling. From Bridgerton to Inventing Anna to The Residence, we're proud to remain home to Shondaland's stories.

Our ads members are many things. Comedy fans. Documentary devotees. Unscripted fanatics. Sports die-hards. Hopeless romantics. Often all at once. On average, they tune into five different genres a month — and the brands on Netflix get a front-row seat for every single one. Wherever your audience goes, your brand can go right along with them. Nice.

Authentic collaboration and masterclass talent are what make a project stand out. Hearing The Diplomat's Executive Producer Debora Cahn and actor Rufus Sewell speak so highly of Keri Russell's Season 3 performance shows what creative vision paired with strong execution looks like.

Young adult storytelling keeps proving itself as one of Netflix's steadiest engines. Since 2023, YA series and films have generated more than 10.5 billion views globally. This year, YA titles have landed in Netflix's Global Top 10 over 90% of the time, with more than 20 different titles making the list. The reach extends past the screen. Finding Her Edge drove a 1,300% jump in Spotify searches for its audiobook. To All the Boys I've Loved Before moved Yakult sales. One Day sent people searching Airbnb listings in Greece. Outer Banks turned into a fashion trend. With Sid & Zoey and Sunshine Girls joining a slate that includes Outer Banks, Ginny & Georgia, Crew Girl and The Body, YA on Netflix has become a cross-generational watch with commercial reach well beyond its category.

Pennsylvania keeps showing up on Netflix screens because Netflix keeps showing up in Pennsylvania. Tires Season 3 shot in six towns across the state, working with more than 250 local vendors and businesses, from a real tire shop in Glenside to a family fun center in Oaks. That groundwork paid off: the season landed at #3 on the US Top 10 English TV list, building on the momentum of creator Shane Gillis, a Pennsylvania native whose Netflix show Tires and stand-up, Shane Gillis: Beautiful Dog has now reached more than 70M views combined. The investment goes beyond one show. Netflix recently hosted Home Run Derby festivities around Citizens Bank Park. And since it's opening last fall, Netflix House Philadelphia has become a year-round hub for experiencing Netflix stories IRL, employing nearly 300 people at King of Prussia

Congrats to our co-CEO Ted Sarandos on his induction into the 28th Television Academy Hall of Fame! In an evening honoring those who have shaped and defined television, Ted was recognized alongside a remarkable class of honorees: Ted Danson, Jean Smart, Trey Parker and Matt Stone, Sheila Nevins, and the late Ed Bradley. For over 25 years, Ted has championed bold storytelling and redefined how stories reach audiences around the world. In a speech accepting this recognition, Ted traced it all back to a childhood spent glued to the TV, and shared that at the end of the day, he's still just a fan. Here's to you, Ted.

The man in THE LAST HOUSE billboard is out! And he's ready to answer your questions.

End Scene 🎬 We are thrilled to share the 2026 U.S. Upfront closed with deals across all major agency partners, nearly doubling our ad commitments, built around this year's theme: get closer. Closer to the stories. Closer to the audiences. Closer to the tech that connects them. See a snapshot below or find the link to the full story in the comments.