TeqBlaze

From all of us at TeqBlaze — Happy Easter 🐣🐣🐣 Wishing our partners, clients, and colleagues a warm and peaceful holiday. May this Easter bring a sense of renewal, a fresh perspective, and a bit of well-deserved pause after a busy start of the year. We truly appreciate the trust and collaboration we continue to build together. Enjoy the holiday, and we look forward to what’s ahead. #Easter2026

Still spending hours on setups, checks, and digging through reports? April 15 6 PM EEST On April 15, our CPO, Olga Zharuk, will show how publisher teams are already cutting that workload with AI — not in theory, but in daily AdOps routines. If you’re running SSP setups, working with demand, or responsible for yield, this session will hit close. Especially if manual work still takes a big part of your day. In 30 minutes, we’ll break down what actually changes: – how issues are spotted before they impact performance – how data is analyzed without jumping between tools – how teams move from raw reports to clear actions – what parts of AdOps can already be handled by AI Register: https://lnkd.in/dBPMCWem #AdTech #AdOps #Programmatic #AI

Search is no longer where discovery starts — LLMs are. That shift is already changing how publishers get visibility, capture value, and monetize content. It’s no longer just about rankings or traffic. It’s about whether your content shows up inside AI-generated answers — and how often. In our latest article, we break down what LLM search optimization actually means in practice, and why traditional SEO metrics are no longer enough to measure performance. If you’re still optimizing only for clicks, you’re missing where decisions are being made. Read more: https://lnkd.in/diHJW2Uj #AdTech #AI #Programmatic #Publishing #SEO

Most AdOps teams still spend hours on manual checks, fixes, and reporting. We’re hosting a short session to show how this workload is actually being reduced using AI inside real SSP environments. During the webinar, our CPO Olga Zharuk, will walk through how teams apply AI in their daily AdOps workflows — from setup validation to performance analysis. Here’s why it’s worth joining: – see where teams are losing time across daily AdOps tasks – understand how routine work can be handled with AI – learn how performance analysis is done without manual digging – how to detect issues earlier and react faster – see what can already be automated today April 15 | 6 PM EEST 30-minute live workshop Register: https://lnkd.in/dBPMCWem #AdTech #AdOps #Programmatic #AI

The conversations at Prebid Ascent made one thing clear — the industry is starting to question how programmatic should actually work. Our CPO, Olga Zharuk, joined a discussion on agentic workflows, and a few themes kept coming up. Agentic advertising is gaining traction on the sell side, with sales agents becoming a real layer for deal-making and inventory packaging. At the same time, buyer-side agents are still an open question — how demand forms there and how interaction will work is not yet clear. There’s also a clear move toward more independent infrastructure. More teams are exploring how to control auction logic and demand routing directly, instead of relying fully on GAM. Feels like the focus is shifting from optimizing setups to owning how they actually work. Thanks to Prebid.org for creating the space for these conversations. #AdTech #Programmatic #Prebid #SSP #AgenticAI #AdOps

Big news from TeqBlaze — we’re hosting our own bar at Strangers No More during POSSIBLE 2026 April 28 22:00–01:00 Miami Pool House No formal setups. No forced networking. Just the right people, good music, and conversations that actually move things forward. This year, meet us at the TeqBlaze bar — a space designed for relaxed, real discussions with partners, clients, and industry peers. If you’re heading to POSSIBLE, make sure to join us: https://lnkd.in/eG7z4Zk4 See you in Miami. #UnpluggedInMiami #UnpluggedCollective #POSSIBLE2026

Great to see this conversation at Prebid Ascent! Thanks to Prebid.org for bringing this discussion to the stage. Our CPO, Olga Zharuk, shared a practical view on what agent-to-agent workflows actually look like on the sell side — beyond the usual “agentic AI” narrative. A step toward moving this space from concept into real execution. #AdTech #Programmatic #SSP #Prebid #AgenticAI

Curation isn’t new anymore — most teams have already tested it. What’s becoming clear now is that the idea itself doesn’t drive results. In Part 3 of the series, TeqBlaze CEO Anastasia-Nikita Bansal breaks down what actually makes curated deals work in real trading setups — where demand paths, duplication, and deal logic define performance, not how the package looks. If you’re already running PMPs or experimenting with curation, this is the part that matters before you scale anything further. The final part is live → https://lnkd.in/dkXTayJk #AdTech #Programmatic #SSP #Curation #CuratedDeals #PMP #DigitalAdvertising

Most AdOps teams lose hours every day to routine work — checking setups, fixing issues, and manually reviewing data. On April 15, our CPO, Olga Zharuk, will walk through how teams are reducing this workload using AI in their daily operations. This session will be useful if you’re working on the publisher side — running SSP setups, managing demand, or responsible for yield and monetization. Especially if a big part of your day still goes into manual workflows. In 30 minutes, we’ll go through: – how setup issues can be detected early – how performance data is analyzed without manual digging – how teams get clear optimization actions instead of raw reports – what can already be automated today April 15 6 PM EEST Register: https://lnkd.in/dBPMCWem #AdTech #AdOps #Programmatic #AI

AI sales agents are already being tested on the buy side. For publishers, this directly affects how direct deals get executed. This isn’t a concept — it’s a shift in sales operations. AI agents don’t replace teams, they handle execution: negotiating, processing, speeding up deal cycles. The real question is whether you understand how this fits into your direct sales setup — or ignore it while the market moves. We break down the key concerns around AI sales agents and what actually matters in practice. Read the newsletter #AdTech #Programmatic #AI #DirectSales