Equativ

In the fast-moving world of adtech, it’s easy to get swept up in the hype cycle. True leadership isn't about chasing every buzzword, but balancing rapid innovation with the human elements that technology can’t replicate. Our EVP of Marketing & Comms, Marisa Nelson, recently sat down with Michaela Hallam (King) for the Empower Community podcast at Advertising Week Europe in London to discuss why emotional intelligence is the ultimate disruptor in the age of AI. Key takeaways from the conversation: - Balance Hype with What Works: Innovation is vital, but we shouldn’t throw away proven strategies just because something new is cool. Leading effectively means balancing complexity with thoughtful education. - The Unreplicable Power of Emotional Quotient: As AI reshapes our industry, emotional intelligence and diverse individual perspectives have become more valuable than ever. These are the human traits that can’t — and will never — be automated. - Lead with Clarity, Not Reactivity: To steer a team through rapid change, leaders must stay calm to gain perspective. It’s about slowing down to see the full picture and creating space for quiet voices with great ideas to be heard. Listen to the full episode here: https://lnkd.in/eQ38sBeQ #AdWeekEurope #ThoughtLeadership #AdTech

We’re honored to be named a finalist in the 2026 Inspiring Workplaces Awards Europe. These awards celebrate organizations leading the way in building cultures of trust, purpose, and belonging. Being recognized is a meaningful reflection of our people-first approach and our commitment to fostering a workplace where well-being is prioritized, authenticity is embraced, and innovation and continuous learning thrive. #InspiringWorkplacesAwards

We started the year by gathering our global sales teams in NYC, Paris, and Madrid for an in-person Sales Kickoff Tour, a powerful reminder of why coming together in person matters. From aligning on strategy to celebrating wins and tackling challenges, these moments help sharpen our focus and strengthen us as one team. They also create space to connect face-to-face, deepen relationships, and come together around a shared vision for the year ahead. Check out some of the highlights below! #BeStrongerTogether

To turn the split-second intensity of live sports into lasting brand impact, you have to show up exactly when it matters. This is why we’re excited to announce our partnership with Genius Sports, bringing their "Moment Engine" directly into Maestro by Equativ. Brands can now connect with 250M+ U.S. sports fans in real time as they watch the games they love across the NFL, NCAA, Premier League, NBA, and more. Here’s how we’re changing the game: 🎯 Precision targeting: get access to granular signals such as teams followed, games streamed, bets placed, and brands purchased. 📺 Scale & omnichannel environments on Maestro by Equativ, reaching the audience across their entire journey, using high-attention formats. ⏱️ Interactive formats: go further by layering our proprietary live sports ticker and countdowns onto existing CTV assets with zero extra production lift. Learn more: https://lnkd.in/enYw8TNP

One month until POSSIBLE 2026 ☀️ Heading to Miami? We’d love to connect. Let’s talk about how to elevate your ad experiences with solutions that are not only more engaging but also easier to activate and scale. Don’t miss out! Secure time with our team 👉 https://lnkd.in/ez9fXXfm #POSSIBLEMiami

As we celebrate #WomensMonth, we're proud to spotlight Shi Shi, Head of Data Science & Machine Learning Engineering here at Equativ. In this episode, she dives into the evolving role of AI in programmatic advertising, from reducing wasted impressions to the limits of prediction today.

As we celebrate #WomensMonth, we’re proud to have Mila Tokar featured on The Digital Marketeer podcast, sharing her perspective on what sustainability in advertising means. 🎧 A great listen as we celebrate the female voices shaping our industry. https://lnkd.in/epVms9Wz

Sports fans are a tough crowd. They’re not just watching the game; they’re living it. If your ad feels like an interruption, it’s already lost. With 76% of fans tuning out during commercials, just showing up isn’t enough anymore - you’ve got to actually add value to the fan experience. In this VideoWeek byline, James Grant dives into the high-stakes world of live sports ad formats and how to innovate without disrupting the emotion that makes the game so compelling. Key takeaways:   ✅ Utility Over Noise: Formats like the CTV Sports Ticker—which layers live scores onto existing ads—boost attention by 14%.  ✅ Real-Time Resonance: Aligning creative with live sentiment to celebrate wins and commiserate losses alongside fans.  ✅ Bridging the Screens: Use interactive elements like QR codes to move fans from the big screen to the second screen without missing a play. Bottom line: if you want to win in 2026, you need an audience-first game plan. James shows you how to build it 👉 https://lnkd.in/en_Hvk6K #CTV #SportsMarketing #FanEngagement

Is the traditional ad break headed for the sub bench? With the 2026 FIFA World Cup introducing mid-half hydration breaks, broadcasters have a choice: interrupt the flow or evolve the format. You need to reach fans without pulling them away from the pitch. As our Managing Director, Jonathan Haines, explores in City AM, this is the perfect moment to move beyond the 30-second spot. The Winning Strategy: ⚽️ Non-disruptive Formats: Use Picture-in-Picture to keep fans immersed in the action. ⚽️ Contextual Relevance: Align your brand with live game narratives and real-time data. ⚽️ Creative Enhancement: Our Sports Ticker can boost attention by up to 91%, keeping your brand top-of-mind, even during a breather. The hydration break is a massive opportunity to prove that advertising can be additive, not just disruptive. Ready to take home the trophy? Check out Jonathan's full take 👉 https://lnkd.in/ehFr8kPS #WorldCup2026 #SportsMarketing #YearOfTheFan

What a great few days at 1to1 Monaco! Our team loved showcasing the Equativ Retail Media offering and connecting with so many of you - exchanging ideas, sparking inspiring conversations, and sharing memorable moments (especially during our wine tasting event). Thank you to everyone who made it such a great experience. We’re already looking forward to doing it again next year. In the meantime, don’t hesitate to reach out if you’d like to continue the conversation! Elie Aboucaya, Marianne Schneider, Julien Mateos