IAB

Stay tuned for IAB Center Seat, a new video series hosted by IAB's EVP, CMO Carryl Pierre-Drews! First interview comes out next week 👀

🚀 IAB Legacy Series | Carl Fremont & Jessica Fremont As part of IAB’s 30th anniversary, we’re celebrating the leaders whose influence extends beyond their own work and into the next generation of talent. Meet Carl Fremont, CEO of Quigley-Simpson and his daughter Jessica Fremont, Manager, Client Success, at Warner Bros. Discovery! Want to be part of the celebration? Submit your photos: https://okt.to/HCt5J9 #IAB30 #IABLegacyStories

Featuring IAB's Collin Colburn and Mirakl's Amelia Van Camp, this webinar is designed for retail media teams, retailer decision-makers, and brand practitioners ready to lead in AI commerce. 🛒 If you're building for what's next, not what's now, this is a conversation you won't want to miss. Register here: https://lnkd.in/eNK-9GgA

This is not a drill – get $200 off your #IABConnectedCommerce Summit ticket! Use code NOJOKECC26S at checkout to redeem: https://bit.ly/4sEVUhU *Complimentary passes are available for qualified brand and agency professionals.

Yesterday, the #IAB #PublicPolicyLegalSummit brought together industry leaders, regulators, and policymakers for a dynamic day exploring the future of privacy, AI, and digital advertising. Discussions highlighted evolving enforcement trends, the real-world challenges of governing AI, and the increasing pressure to demonstrate compliance in a more complex regulatory environment. With momentum building at both the state and federal levels, conversations also looked ahead to what 2026 may bring, while underscoring how companies are adapting to meet new expectations and build lasting consumer trust. We want to thank our sponsors Vault JS, Davis+Gilbert LLP, Didomi, Fieldfisher, Frankfurt Kurnit Klein & Selz, FTI Consulting, Loeb & Loeb LLP, OneTrust, SafeGuard Privacy, CompliancePoint, Charles River Associates, Kelley Drye & Warren LLP, Ketch, Lowenstein Sandler LLP, and Orrick, Herrington & Sutcliffe LLP for an insightful day!

💥 IAB Digital Leader Spotlight | Rich LeFurgy Rich LeFurgy, General Partner at Archer Advisers, was IAB’s Founding Chairman (1996-2001). His career has spanned six professions, including ad agency executive (NW Ayer), industry association leader (IAB Founding Chairman), digital ad sales pioneer (Starwave/ESPN.com), Venture Capitalist (WaldenVC), consultant (Archer Advisors), and industry educator (4A’s). “I’m proudest of the role I played in helping build IAB from the ground up in 1996 and grateful that I’ve been on the board for the last 30 years. I’m also very thankful to the 16 other industry leaders who took that leap with me to create the founding board, since even as competitors, we chose to collaborate to grow the industry. That shared sense of purpose and the inclusive, consensus-driven processes we put in place became enduring foundations of the association that continue today.” Read Rich’s blog post to learn about the first IAB board meeting, collaboration on standards, the next phase with #AI, and more: https://bit.ly/4cgAVMy #DigitalLeaders #IAB30

Big News: The IAB Diligence Platform, in collaboration with SafeGuard Privacy , is expanding into the EU with German Federal Association of the Digital Economy (BVDW e.V.) in Germany. The specialized, industry-wide, data-driven platform designed to streamline privacy diligence, vendor risk management, and compliance for the digital advertising ecosystem will be updated with pan-European standards and include updated IAB data-flow modules covering use cases. Michael Hahn Richy Glassberg #privacy #compliance

💡 Measurement is moving from reporting results to shaping how marketing decisions are made. Yet today’s measurement systems were built for a different era, leaving the industry with fragmented data, disconnected platforms, and inconsistent standards. On Thursday, April 9th, join IAB's Angelina Eng and Isaac Lindberg, SVP, Data and Analysis at Digitas, for a LinkedIn Live conversation on Project Eidos, IAB’s new industry initiative. Make sure to hit "Attend" ➡️ https://okt.to/l2UsNi

AI isn’t new, but Agentic AI is changing the game. From planning to optimization, we’re moving from AI-assisted workflows to AI-driven execution. But what does that mean for advertisers, agencies, and publishers? Download the first edition of our new quarterly resource, IAB AI-Powered Video Outcomes, to discover how #artificialintelligence is reshaping how video campaigns are built, measured, and scaled. Get it now ➡️ https://okt.to/OavyzZ #ProjectEidos