💡 Measurement is moving from reporting results to shaping how marketing decisions are made. Yet today’s measurement systems were built for a different era, leaving the industry with fragmented data, disconnected platforms, and inconsistent standards. On Thursday, April 9th, join IAB's Angelina Eng and Isaac Lindberg, SVP, Data and Analysis at Digitas, for a LinkedIn Live conversation on Project Eidos, IAB’s new industry initiative. Make sure to hit "Attend" ➡️ https://okt.to/l2UsNi