Artificial intelligence has shaped the advertising and media landscape, but in 2026, the conversation shifted dramatically towards Agentic AI. Unlike traditional AI tools that analyze data or generate recommendations, agentic systems can plan, decide, and act autonomously to achieve defined goals. For video advertising, this evolution signals a major shift: media processes that were once human-led and manually optimized are moving toward AI-driven execution with human oversight and guardrails.
For marketers, advertisers, publishers, and ad tech leaders, understanding agentic AI is now critical. In our new quarterly series, AI-Powered Video Outcomes, we cover the impact of artificial intelligence across the digital video ecosystem—from planning and execution to measurement, creative production, and privacy.
This first edition . . .
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