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For three decades, the digital advertising industry has been defined by innovation, resilience, and collaboration, and driven by the people and companies who continue to shape it. Together, we’ve transformed how brands connect, how media is experienced, and how technology powers it all, from 90s-era breakthroughs to the evolution of programmatic, mobile, commerce media, streaming, the creator economy, and AI. Along the way, the Interactive Advertising Bureau (IAB) has worked alongside its members to help guide progress, set standards, and navigate change.

Now, as we celebrate 30 years of growth and innovation, we invite you to explore the milestones, watch the stories unfold, and join the conversation, sharing your own experiences as we celebrate this journey together!

Featured Videos

Featured Videos


30 Years of Digital Advertising Growth & Innovation

IAB at 30: From Foundations to the Future at IAB ALM 2026

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Join the #IAB30 Conversation: Celebrating 30 Years of Industry Growth Together

Social
Join the #IAB30 Conversation: Celebrating 30 Years of Industry Growth Together


Industry Benchmarks
IAB/PwC Internet Advertising Revenue Report: Full Year 2025

Industry Benchmarks
IAB/PwC Internet Advertising Revenue Report: Full Year 2025


Join the webinar on April 21st at 1PM ET to hear the latest findings from the IAB/PwC Advertising Revenue Report: Full Year 2025.

This highly anticipated annual report is considered the industry benchmark for measuring digital advertising revenue across all digital media platforms. Get insights into shifting consumer engagement and the continued impact of AI on ad spend, Don’t miss this session to gain a comprehensive overview of full-year 2025 digital advertising revenue, including year-over-year growth and detailed breakdowns by format and channel.

Register

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Interactive Timeline

Interactive Timeline


In the News

Celebrating the 30 Years of our Industry at IAB ALM 2026 and beyond!

Celebrating the 30 Years of our Industry at IAB ALM 2026 and beyond!


Photo Collage celebrating IAB's 30th Anniversary