IAB’s Post

💥 IAB Digital Leader Spotlight | Rich LeFurgy Rich LeFurgy, General Partner at Archer Advisers, was IAB’s Founding Chairman (1996-2001). His career has spanned six professions, including ad agency executive (NW Ayer), industry association leader (IAB Founding Chairman), digital ad sales pioneer (Starwave/ESPN.com), Venture Capitalist (WaldenVC), consultant (Archer Advisors), and industry educator (4A’s). “I’m proudest of the role I played in helping build IAB from the ground up in 1996 and grateful that I’ve been on the board for the last 30 years. I’m also very thankful to the 16 other industry leaders who took that leap with me to create the founding board, since even as competitors, we chose to collaborate to grow the industry. That shared sense of purpose and the inclusive, consensus-driven processes we put in place became enduring foundations of the association that continue today.” Read Rich’s blog post to learn about the first IAB board meeting, collaboration on standards, the next phase with #AI, and more: https://bit.ly/4cgAVMy #DigitalLeaders #IAB30