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Articles by Angelina
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Angelina Eng reposted thisAngelina Eng reposted this📊 AI isn’t just enhancing measurement. It’s rewriting the playbook. The IAB State of Data 2026 Report breaks down how AI is transforming marketing measurement, from attribution to MMM, and where critical gaps still exist. Swipe through for the key stats shaping the next era of measurement & download the full report here: https://okt.to/Ftxodi
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Angelina Eng reposted thisAngelina Eng reposted thisOn Thursday, April 9th, join Angelina Eng and Isaac Lindberg, SVP, Data and Analysis at Digitas North America, for a LinkedIn Live conversation on #ProjectEidos, IAB’s new industry initiative. Isaac has worked across nearly every part of the marketing ecosystem, with deep expertise in marketing measurement and performance analytics. Together, they will explore 🔹 Why measurement has become central to marketing strategy 🔹 What is holding the industry back today 🔹 What brands, agencies, publishers, and platforms should be preparing for next And more! Don't miss out on this conversation ➡️ https://okt.to/u42Gzb
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Angelina Eng shared thisFrom women’s sports finally commanding premium pricing to AI systems being pushed toward real commercial accountability, the through‑line is clear: governance and measurement are becoming the real battlegrounds for the next decade of media. In this edition of Angie’s Gazette, I break down five developments worth more than a headline skim: 🔹 Women’s March Madness becomes premium TV — not “makegood” inventory 🔹 Meta swaps “Sponsored” for “Ad” — a tiny label change with massive UX and trust implications 🔹 IAB’s updated MSPA — a scalable fix for advertiser privacy contracts 🔹 IAB Tech Lab’s CoMP — a framework to make AI pay for the content it uses 🔹 Terence Kawaja’s 10 bold bets — why 2026 is AI’s “show me the money” moment Across all of them, one theme keeps coming up: If it’s a media channel, it needs measurement built in — and that requires shared definitions, enforceable contracts, and real transparency. A lot of foundational decisions are being made right now, often quietly. The teams leaning in early will be the ones shaping how this industry operates when the dust settles. If you’re curious about the details (or want the receipts), the full breakdown is here. Would love to hear what you’re seeing on your side of the ecosystem.Women's Sports, Ad Labels, Privacy Contracts, AI Frameworks, and the Future of AdTechWomen's Sports, Ad Labels, Privacy Contracts, AI Frameworks, and the Future of AdTech
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Angelina Eng reposted thisAngelina Eng reposted thisBack in February, IAB introduced Project Eidos to address the rising challenge of fragmented data. Three members of the Measurement Advisory Committee, Rob Jayson (USIM), Anita Patil-Sayed (Canvas Worldwide), and William Burghes (DoubleVerify, Rockerbox), share why #ProjectEidos represents a meaningful advancement for the industry. Learn more about the industry-wide initiative here: https://okt.to/ajD7t6
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Angelina Eng shared thisExcited to share that #IAB is hosting another LinkedIn Live focused on Modernizing Measurement! I’ll be highlighting our new initiative, Project Eidos, and how we’re laying the groundwork for more consistent, trustworthy, AI‑enabled measurement. We’ll unpack some of the biggest hurdles marketers face today—from cross‑channel measurement to incrementality to MMM. And importantly, we’ll talk about what it’s going to take to truly move measurement forward: cross‑industry collaboration, unified standards, greater transparency, and a shared commitment to innovation. Join us to contribute your voice and help shape the future of measurement.Angelina Eng shared this💡 If measurement is the engine of modern marketing, the question is: are we building the right foundation for the future? On Thursday, April 9th, join IAB's VP of the Measurement Center Angelina Eng for a LinkedIn Live discussion of #ProjectEidos, IAB’s industry initiative to help modernize advertising and marketing measurement. Topics include: 🔹 Why measurement has become central to marketing strategy 🔹 What is holding the industry back today 🔹 How Project Eidos aims to enable more interoperable, cross-channel measurement 🔹 What brands, agencies, publishers, and platforms should be preparing for next Don’t miss this live discussion - tune in, drop your questions in the comments, and be part of what’s next for measurement!
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Angelina Eng shared thisAs a reminder: IAB's new Terms & Conditions for Direct Buys are out for public comment by March 31st. We highly encourage agencies, brands, and publishers to weigh in. This is your opportunity to shape the standards your organization will operate under — before they're finalized. These T&Cs govern how direct buy transactions are structured across the industry. If you have opinions about how deals get done — and you should — now is the time to put them on record. Feedback is open to all. Share with your team and clients. Send your feedback to terms-comments@iab.com
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Angelina Eng reposted thisAngelina Eng reposted thisHere's something to look forward to this Monday! I will be hosting a webinar on the 9th at 12:30pm EST alongside Angelina Eng and Meredith Guiness to unpack some key findings on IAB's 2026 State of Data Report. Worth your time to listen in and future-proof your measurement investments in the coming years. Register below and be ahead of the pack in 2026, see you there! https://lnkd.in/eZ9-_f_Q
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Angelina Eng shared thisLately I’ve been thinking about how easy it is for doubt to creep in — whether you’re navigating challenges at work, searching for your next opportunity, or just trying to keep up with how quickly our industry is evolving. The silence during a job search. Imposter syndrome. All the conversation around AI and change. I’ve had those moments too. In this article I share some reflections on adapting, rethinking your path, staying visible, and taking care of your mental and physical health along the way. If this resonates with you — or if you know someone going through a tough stretch — I hope you’ll take a moment to read it and share it.
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Angelina Eng shared thisMeasurement is undergoing an AI makeover—is your strategy keeping up? 📊 The results from the IAB State of Data 2026 report are in, and the message is clear: advanced measurement is at a crossroads. While AI promises to unify data and bridge the gap of signal loss, nearly 75% of the buy-side says current solutions are still falling short on trust and rigor. Join Larry Cohen, Meredith Guiness and I on March 9th for an exclusive deep dive into "The AI-Powered Measurement Transformation." We’ll be discussing: • How to bridge the $26B+ media investment gap. • The launch of Project Eidos and its role in new measurement standards. • Practical steps to normalize data and automate analysis without losing transparency. 👉 Register here: https://lnkd.in/eArzrYck #IABStateOfData #DigitalAdvertising #AdTech #AI #DataMeasurement #ProjectEidosAngelina Eng shared thisWhat if better AI measurement could unlock $25B in new media investment? 💡 Ready to find out how? Join IAB’s Angelina Eng and Meredith Guiness as they team up with Larry Cohen of Analytics Craft to unpack the biggest insights from the 2026 IAB State of Data Report. 📆 Curious what the future of data-driven media looks like? Register here: https://okt.to/SBPt7T
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Angelina Eng liked thisAngelina Eng liked thisI watched a video this week that I haven't been able to stop thinking about. A group of male executives sat down for what they thought were standard interview questions. Then the questions started. "Do you plan to have children?" "Are you comfortable being the only man in the room?" "How do you balance your personal life with the demands of leadership?" The silence said everything. At the end, the interviewer looked at one of the men and said: "I love those shoes — are those designer?" And one of the men, to his credit, looked up and said: "Men do have privilege." That moment is the whole conversation. I've sat in rooms where I was told to smile and look pretty. Where the question wasn't about my strategy — it was about my shoes. Where my competence was the footnote and my appearance was the headline. But here's what I want every man reading this to hold: Your daughter is coming into this world. She will sit across from someone with a clipboard and a bias she didn't earn. The question isn't whether it will happen. The question is what you did before she got there. And for every person just entering the workforce — this is not about making you afraid. This is about making you aware. Awareness is the first infrastructure. This isn't a women's issue. It's a leadership issue. It's a culture issue. It's a "what are we actually measuring" issue. — Pamela F. Nichols President & CEO, KMOB1003 Global Media — Interview conducted by Julie Bakker | Source: Bol. #Leadership #WorkplaceEquity #TheDoubleTrap #ExecutiveLeadership #CultureDocent #KMOB1003 #WomenInLeadership #HRLeadership
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Angelina Eng liked thisAngelina Eng liked thisSup yo. IAB #newfronts #myLastYearintheDemo #myLastNewfrontintheDemo Come find me & I’ll tell you about my clients University of the People VERSUS Can talk about 🦫 and 🥞 and 🏀 & this sensASIANal pic 🤳 Tim Ware Angelina Eng
Experience & Education
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IAB
View Angelina’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
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Volunteer Work
National MS Society
- Present 12 years
Health
Volunteered at the MS Walk 2014 at Pocono Raceway, Long Pond PA
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Trail Maintenance Volunteer
Student Conservation Association
- Present 10 years 1 month
Environment
Fort Wadsworth in Staten Island. Park clean up to restore Fort Wadsworth trails.
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Volunteer Work
National MS Society
- Present 10 years 1 month
Health
Volunteered to do multiple tasks on the day of event in New Rochelle location.
Publications
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Faces of IAB: Members Make It Happen
IAB - Internet Advertising Bureau
See publicationIAB is driven by the work and dedication of its member companies to grow and improve the digital advertising industry. Understand what IAB is about from member company leaders including Yahoo, Discovery Communications, Conde Nast, Innovid, Grey Advertising, Google, Whitepages, Carat USA, The Street, Varick Media, and more. They discuss their work on Programmatic, Traffic Fraud, Native Advertising,
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What Agency Leaders Want from Digital Marketing Platforms
Google
See publication"We have almost too much data at our disposal, and it can sometimes be hard to sift through all of that information and understand what it really means," says Megan Moldovan, Annalect's director of platform logistics. And she's not the only one who feels this way. Digital affords new opportunities to reach more consumers in more ways, and with these changes come challenges for marketers. We spoke with Moldovan along with Kurt Unkel, VivaKi's President of Product and Solutions, and Angelina Eng,…
"We have almost too much data at our disposal, and it can sometimes be hard to sift through all of that information and understand what it really means," says Megan Moldovan, Annalect's director of platform logistics. And she's not the only one who feels this way. Digital affords new opportunities to reach more consumers in more ways, and with these changes come challenges for marketers. We spoke with Moldovan along with Kurt Unkel, VivaKi's President of Product and Solutions, and Angelina Eng, Carat's Vice President of Digital Media Ops, about how digital marketing platforms like DoubleClick can help them overcome data overload and provide the tools they need to plan, execute and measure campaigns.
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Co-Registration 101
See publicationCo-Registration (aka Co-Reg, Lead Generation, or Lead Gen) is a type of marketing practice specifically focused on acquiring names, postal addresses and/or email addresses for an advertiser. For purposes of this article, I'll be referring it as Co-reg.
Co-reg can be used to acquire business/sales or consumer leads usually for at least one of the following purposes - list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member…Co-Registration (aka Co-Reg, Lead Generation, or Lead Gen) is a type of marketing practice specifically focused on acquiring names, postal addresses and/or email addresses for an advertiser. For purposes of this article, I'll be referring it as Co-reg.
Co-reg can be used to acquire business/sales or consumer leads usually for at least one of the following purposes - list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
The definition of a lead is often considered a person who signs-up for an advertiser's offer that includes contact information and most often, demographic information.
Co-reg is a very complex program and there are many things to consider. First and foremost, Co-reg can be extremely cost efficient and effective BUT there are several things that are needed in order to make it successful.
Projects
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AI, Data Strategy & Governance
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IAB industry publications on data strategy, AI use cases, and AI bias in marketing — translating emerging topics into actionable frameworks and best practices for agencies, brands, publishers, and ad tech.
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Attention Measurement
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IAB's attention measurement body of work — including joint guidelines with MRC, a marketer playbook with CIMM, signal-level explainers, and practical tools like checklists and RFI templates for agencies, advertisers, and publishers.
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Commerce & Retail Media
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The development of industry-defining standards and frameworks for commerce and retail media measurement, spanning incrementality, in-store media, data collaboration, and advanced measurement practices.
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Commercial and Operational Standards
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The creation of industry-wide commercial and operational standards that modernize how digital advertising is contracted, specified, and financially reconciled across the ecosystem.
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Cross-Channel, MMM & Outcomes Measurement
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This body of work establishes interoperable, cross-channel measurement standards and modern MMM and outcomes practices that help marketers connect exposure to business results with confidence across platforms, formats, and partners.
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Gaming & Immersive Media
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Measurement standards for gaming and immersive media — spanning in-game advertising, augmented reality, and broader gaming measurement frameworks.
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IAB State of Data Research
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IAB’s flagship multi-year State of Data research series, tracking the digital advertising industry’s evolution across privacy, addressability, and AI — from the early days of cookie deprecation through the era of AI-powered measurement transformation.
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Online Video & CTV
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IAB’s body of work on video and CTV measurement — spanning impression quality, reach, outcomes, and connected TV standardization — helping the industry build a common language and framework for evaluating video advertising effectiveness.
Honors & Awards
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Top Women in Media & Ad Tech: 2025 Industry Impact Honoree
AdExchanger & AdMonsters
Awarded to a woman who has truly set the standards for creativity, innovation, Ad leadership throughout her career.
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AdMonsters 2018 Power List
AdMonsters
AdMonsters announces its 2018 Power List, honoring professional excellence and influence in digital media & advertising. The 58 honorees were named after a self or peer nomination process. All nominations were reviewed by the AdMonsters editorial team.
The inaugural Power List was selected based each individual’s demonstration of leadership, innovation, initiative, vision, execution, and mentorship.
“This year’s Power List encompasses a group of digital media professionals that…AdMonsters announces its 2018 Power List, honoring professional excellence and influence in digital media & advertising. The 58 honorees were named after a self or peer nomination process. All nominations were reviewed by the AdMonsters editorial team.
The inaugural Power List was selected based each individual’s demonstration of leadership, innovation, initiative, vision, execution, and mentorship.
“This year’s Power List encompasses a group of digital media professionals that bring leadership to their teams and innovation to their companies,” says Gavin Dunaway, Editorial Director of AdMonsters. “The people who make up the backbone of digital media are an oft unsung group of digital heroes who keep the media machine running day after day. AdMonsters sought to shine light on their hard work and accomplishments.” -
IAB Data Rockstar 2016
IAB
The top finalists were selected by the IAB Data Center of Excellence Board of Directors and were evaluated based on demonstrated excellence, creativity, or forward-thinking approaches to solving problems in data science, as well as the impact their contributions have made to their company or…
The top finalists were selected by the IAB Data Center of Excellence Board of Directors and were evaluated based on demonstrated excellence, creativity, or forward-thinking approaches to solving problems in data science, as well as the impact their contributions have made to their company or industry.
https://www.iab.com/news/iab-data-center-excellence-reveals-winners-first-ever-iab-data-rockstar-awards/
https://youtu.be/_8P0MWXJFCs?list=PL6aT9elthI52ZMv_EVOCW1fZFO8I9cUmo
https://www.iab.com/data-rockstars-2016/?winner=pc
https://www.merkleinc.com/news-and-events/press-releases/2016/two-merkle-execs-named-data-rockstars-iab
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AdMonsters' Digital Media Leadership Award 2016
AdMonsters
Award Recipient: Recipients of the Digital Media Leadership Award are chosen based on their career trajectories, department success under their leadership and their general strides in taking ad operations to the next level of importance within an organization. They inspire ops professionals with their personal achievements while offering keen insight on the present and future ops situation.
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Marketer's Choice Awards 2014, Nomination
Digital Media Review (DMR) / Industry Index
Nominated for Data, Analytics and Operations Innovator
- http://www.innovation.industryindex.com/2014marketernominees
Languages
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English
Native or bilingual proficiency
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Chinese
Elementary proficiency
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Spanish
Elementary proficiency
Organizations
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Alliance for Audited Media
Advisory Directors
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Coalition for Innovative Media Measurement
Member
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Media Rating Council
Board of Directors
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BWG Strategy LLC
Digital Media Advisory Board
- Presenthttp://bwgstrategy.com/ Often participates in BWG Strategy Roundtable Events
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BPA Worldwide
Treasurer
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Internet Advertising Bureau
Member, IAB Certification Commissions
-http://www.merkleinc.com/news-and-events/press-releases/2015/merkle%E2%80%99s-angelina-eng-serve-iab-certification-commission The IAB Certification program, managed by the Certification Commission, establishes and measures the baseline digital industry knowledge required for digital advertising professionals. More than 4,000 digital advertising professionals have earned the IAB Certification, which is recognized as the only global industry standard for subject matter expertise and best…
http://www.merkleinc.com/news-and-events/press-releases/2015/merkle%E2%80%99s-angelina-eng-serve-iab-certification-commission The IAB Certification program, managed by the Certification Commission, establishes and measures the baseline digital industry knowledge required for digital advertising professionals. More than 4,000 digital advertising professionals have earned the IAB Certification, which is recognized as the only global industry standard for subject matter expertise and best practices. The three certification programs (IAB Digital Media Sales Certification, IAB Digital Ad Operations Certification and IAB Digital Data Solutions Certification) create standardized benchmarks to ensure partners, employees, and new hires have the knowledge to perform their roles.
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Internet Advertising Bureau
Data, Ad Ops & Tech, and Programmatic Council Member
-Often attend and speak at IAB Ad Ops Council & Meetings
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National Association of Professional Women
VIP Member
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