Magnite

Thank you to IAB Sverige for the invite to their ‘Unlocking Online Video’ event last week in Stockholm 🇸🇪 Our Head of Nordics Natasha Westlund spoke on the panel and shared her insights on the importance of transparency as more spend shifts into the channel 📹

"Programmatic has never been defined just by 1:1 delivery. It has always been defined by workflow, infrastructure, data capabilities and automated access to supply, all of which are already happening today." ITN's Craig Sulema raises valid points in his TVNewsCheck op-ed. The value of programmatic comes from making diverse supply accessible within a shared ecosystem. Magnite's partnership with ITN is proof that local linear TV is transacting programmatically today, providing tangible value to publishers and buyers. https://lnkd.in/eApGkpPF

As brands turn to streaming TV to amplify their impact, AI is helping them overcome the traditional barriers of cost and complexity in creating video ads. Read about how AdGood Foundation uses Magnite's streamr.ai technology to help The Dickinson Music Enrichment Center bring its mission to life through high-quality CTV ads, launched quickly and efficiently across premium streaming environments. https://lnkd.in/eme65cQh

Lorenzo Del Seppia, our Commercial Director for Italy, Spain & MENA sat down with NewDigitalAge to break down the trends, shifts, and opportunities shaping MENA today 🌍 Read all about it here: https://lnkd.in/eQqSeszq

Our SVP of Advanced Solutions Matt McLeggon joined Jon Watts and a panel of experts from Disney Advertising, DISH Media, Google, and FreeWheel at the Coalition for Innovative Media Measurement (CIMM) East event. We discussed the growth of programmatic TV, progress the industry has made in areas such as live streaming advertising, and what opportunities are on the horizon💡

Mike Laband, our Group SVP, US Revenue, sat down with At The Moment Media (ATM) to talk about how Magnite is thoughtfully incorporating AI into our technology to better serve publishers and buyers.

We had an incredible time at Prebid Ascent London 2026! 🇬🇧 From the energy in the rooms to the depth of the conversations, it was a standout event. Proud to have three of our experts Garrett McGrath, Charlstie Veith and Matthew Rooke contribute to the engaging, insightful discussions shaping our industry. Huge thanks to the Prebid team and everyone who made it unforgettable. Already looking forward to what’s next!

It was a LIVEly time at Open Garden’s CTV Innovators in Paris last week! 📺🇫🇷 Our own Edouard Schmidt and Olivier ROZENTAL from RMC BFM ADS took the stage to discuss the evolving landscape of live inventory and what new opportunities it brings for brands. Merci, Olivier, for a great session!

It was great to be at the #Pollies this week talking about how getting closer to premium content translates into gains in efficiency, precision and reach. Big thanks to Andrew Mullins from IMGE, Ryan Fanning from DSPolitical and Thomas F. from National Media Research, Planning & Placement for joining our Head of Performance and Political Demand Erik Brydges on stage!

With its ability to bring large audiences together in real time, live sport remains one of the most effective environments for capturing attention at scale. Julie Selman, our SVP Head of EMEA, shares in Performance Marketing World how advertisers can translate these “must-watch” moments into meaningful outcomes: https://lnkd.in/eChQHwDE