GumGum

🏀 The college basketball finals are all about chaos and momentum. But who’s actually winning the conversation? Using Mindset Graph™ data, we tracked how attention is shifting across teams, players, and unexpected moments. A buzzer-beater loss sparked one of the biggest spikes; a perfect bracket story took off; and, heading into this weekend's showdown, not every team is getting the same level of attention. Watch the full breakdown below 👇

Step into the Mindset Lounge at POSSIBLE and discover something a little more personalized. 🌴 Nestled in the lounge, the Match Market pairs your in-the-moment mindset with a swag pick that actually fits. 📍 Mindset Lounge | April 27–29 | Lot 600 at the Fontainebleau Open during booth hours while supplies last. Find your match. Then keep it. We can't wait to see you there. ☀️ Request to meet with our on-site team: https://lnkd.in/gkuD7eG4 #POSSIBLE2026

We're growing! 🌱 We're hiring for roles across the globe. If you're ready to transform advertising through mindset, take a look at our careers page and apply: https://gumgum.com/jobs North America - Senior Software Engineer - Santa Monica - Solutions Engineer - Santa Monica or NY - Strategist - Santa Monica - Account Director (Sales) - Atlanta or Florida VP Sales (Outer Markets), West/Midwest - Colorado, Texas, or Minnesota - VP Sales (Outer Markets) East - Florida, Georgia, Boston, DC, or NY - VP Agency Development - NY - VP Sales Strategy and Operations - NY EMEA - Senior Digital Director - London - Sales Service Executive (entry-level Sales) - Amsterdam, Düsseldorf, or Hamburg - Digital Manager (Sales) - Amsterdam JAPAC - Account Director (Sales) - Tokyo

Targeting the “who” isn’t enough anymore. Age, gender, past behaviors. They tell you who someone is, not whether they’re ready to engage. Because receptivity isn’t static. It shifts throughout the day, from early morning scrolls to late-night decisions. And in a world where people see thousands of ads daily, relevance in the moment is what breaks through. That’s where mindset comes in. Understanding what someone is thinking and feeling in real time can be the difference between a meaningful connection and a missed moment. At GumGum, we’re transforming media with a mindset-first approach. #MindsetMatters

The countdown to POSSIBLE is on! 🌴 Meet us in the Mindset Lounge for conversations on what it takes to transform advertising through mindset, CTV, and more, plus a happy hour you won’t want to miss! 🗓️ Monday, April 27 - Mindset Panel hosted by CEO Marcus Startzel 🕑 12:00 – 12:30 PM 🗓️ Tuesday, April 28 - CTV Panel hosted by CRO Katy Loria 🕑 12:00 – 12:30 PM 🍹 Happy Hour 🕑 5:00 – 7:00 PM 📍 Outdoor Expo Garden • Lot 600 👉 Explore our full schedule and request a meeting: https://lnkd.in/gkuD7eG4 #POSSIBLE2026

Our version of March Madness... ✨ From a casino night in LA to a VIP dinner in NYC, our annual pub quiz in the UK, a hosted suite at the Mavericks game, and insightful panels + connections at SXSW — this month was all about showing up for our clients around the world. Each event was an opportunity to connect, spark new conversations, and bring our vision to transform advertising through mindset to life in meaningful ways. Different cities, different experiences, one shared mission: building stronger partnerships and driving what’s next. Here’s to keeping the momentum going. 🚀

CTV isn’t short on ads. It’s short on meaningful moments. Pause ads ⏸️ create space to connect without interrupting. And in a crowded environment, relevance wins attention. That’s why mindset-first matters. It’s how pauses turn into real connections. Learn more → https://bit.ly/3NzfcGh

Traditional planning is losing precision. Mindset is filling the gap. 🧠 🗒️ At this year’s UK Mindset Upfronts, one idea came through clearly: understanding how people engage matters just as much as who they are. From psychology to CTV strategy, the conversation pointed to a more deliberate way to plan around context, attention, and real behavior. Watch our short sizzle and then dive into the full recap here: https://bit.ly/4uGwYbb

Who dominated the Oscars conversation? It might not be who you think… 👀 Using Mindset Graph™ data, we tracked how attention shifted both before and after the event 📊 The biggest names weren’t always the ones who won and some of the loudest moments came after the awards ended! Watch the full breakdown 👇

We’re growing 🌱 ! If you’re in the mindset to design systems that drive real revenue impact, our VP of GTM Operations role is for you. Help shape how we plan, measure, and scale globally 👇 VP, GTM Operations 📍New York, NY https://bit.ly/4sg76kQ