AI streamlines CTV ad creation for The Dickinson Music Enrichment Center

Starting live streaming shouldn’t feel complicated. Yet many creators hesitate because they think they need expensive gear, a studio setup, or thousands of followers. The truth? You can start much simpler than that. I wrote a beginner-friendly guide breaking down: • what you actually need to start live streaming • the simplest setup for beginners • how creators can turn live sessions into real audience engagement If you’ve been thinking about going live but didn’t know where to begin, this guide will help. Read the full blog here 👇 https://lnkd.in/gr794_tN

"Showmax is officially entering its next phase, with the streaming platform confirming key dates ahead of the closure of its standalone service and migration of content to DStv Stream." Marketing & Media Editor Karabo Ledwaba reports. Click through for all the details. https://lnkd.in/dNqXX8-k

MultiChoice Group has announced it will discontinue Showmax, drawing a line under one of Africa's most expensive and ambitious streaming experiments. https://lnkd.in/dxehdSUn

The K-pop superstars teamed up with Spotify to host Spotify x BTS: SWIMSIDE, an invitation-only event, performance and Q&A for 1,000 of the group's top listeners on the streaming platform. https://lnkd.in/gfWwccYC

We’re delighted to share that Ross Appleton, GM of Tubi UK, will be speaking at Advertising Week Europe next week. Ross will take the stage with his session, “All In on AVOD: The Power of Free Streaming”, where he’ll share how Tubi is breaking through the UK streaming market and accelerating the rise of free, ad-supported entertainment, with over a billion hours streamed each month by more than 100 million monthly active users globally. In a market where attention is the real competitor, the session will unpack why free streaming isn’t a compromise, why younger audiences embrace ads and how AVOD is reshaping premium. #AWEurope26

Streaming audio is one of the most interesting spaces in media right now. Between in car listening, smart speakers, mobile streaming, and live radio, the way people engage with audio has evolved dramatically. What used to be considered a supporting channel is quickly becoming a core part of how brands build reach and frequency across the day. The agencies and platforms leaning into this shift are doing some really smart things combining data, programmatic access, live content, and high quality environments to reach audiences wherever they’re listening. Excited to be working in the middle of it. #streamingaudio #digitalaudio #programmaticadvertising #adtech #liveaudio #mediaplanning #digitaladvertising #agencylife #automotivemarketing

Showmax is shutting down. “Canal+ will shut down Showmax, the African streaming platform run by its newly acquired subsidiary MultiChoice Group, ending an 11-year experiment that once represented the continent’s strongest attempt to challenge global streaming rivals.”

More choice does not always mean a better experience. As streaming platforms multiply and ad models shift, the viewing experience has become more fragmented than ever. Ryan Spicer breaks down how media companies are adapting, why legacy systems still teach valuable lessons, and what needs to improve for consumers. 🎧 Hear the full episode on Spotify: https://bit.ly/400DQSR #WealthStyle #Streaming #Advertising #MediaIndustry #Innovation

Awards season used to follow the box office. Now it follows the audience. Streaming platforms are dominating nominations, viewership, and cultural conversation — and marketers should take notice. Our latest blog explores what the 2026 awards landscape reveals about the future of media strategy and why streaming environments are now the center of cultural gravity. https://ow.ly/WucM50YwNu2 #AwardsSeason #StreamingPlatforms #MediaStrategy #FutureOfMedia #CulturalConversation #StreamingWars