Matt McLeggon

Up to 40% of licensing revenue is lost due to poor metadata — highlighting the important role proper metadata tagging has in a media company's success.   In my latest piece for tvTech, I explore how companies can improve metadata tagging to maximize revenue and enhance the customer experience. This includes leveraging AI to quickly review and organize content. But remember, that human oversight and quality insurance is critical to ensure all content is tagged appropriately in context.   Read the full piece here: https://lnkd.in/e_Xsf5hX

15

I’ve been diving into recent 2026 predictions regarding how AI and advertising are set to dominate global content consumption. It’s a fascinating shift, but it forces me to ask: Where does Africa fit into this new blueprint? Currently, while the world moves toward sophisticated AI-driven models, traditional TV advertising remains the giant in Nigeria and across the continent. I truly believe there is a massive opportunity for platforms like Amazon Prime Video and Netflix to adapt. By adopting ad-supported models (AVOD) specifically for the African market, they could significantly lower subscription barriers and meet the audience where they are. I am incredibly hopeful for the future of our creator economy. My goal is to see African creators not just participating, but headlining international streamers and dominating FAST channels globally. What are your thoughts? Is an ad-supported model the key to scaling streaming in Africa? 🌍🎬 https://lnkd.in/dbVUpZxM #ContentDistribution #Nollywood #StreamingServices #AfricaCreatorEconomy #DigitalTransformation #2026Predictions

9

4 Comments

The conventional wisdom in the streaming TV industry - especially among the journalists covering it - is that it is nearly impossible to quantify who is watching shows and why. I recently spoke with Ron Cohen, SVP of Practice Leadership at Claritas LLC and Mike Bloxham, EVP of Global Media and Entertainment at Magid about their new SubScape Streaming Segments partnership and I learned that in this case, conventional wisdom is very, very wrong. https://lnkd.in/guARTrTD

6

As TV production companies explore direct-to-consumer (DTC) strategies, they face both opportunity and complexity. DTC can strengthen IP development, audience engagement, and revenue diversification, acting as a hedge in turbulent markets. Yet, the model clashes with traditional TV economics, offering less predictable returns and opaque performance data. Online monetisation, especially advertising, is volatile, and metrics are often distorted by inactive users, paid boosts, and even industrialised traffic manipulation, such as phone farms. The rise of AI-generated content and platform gaming further blurs the line between authenticity, raising questions about what’s real in the creator economy. https://lnkd.in/g_H4cNhk

4

1 Comment

I spoke with Rachel (Eisenberg) Gantz from Comscore, Inc. about their new Certified Deal ID, why it's necessary to bring order to the chaos that programmatic often becomes, why they chose Magnite as their launch partner and what's next as the Certified Deal ID gains wider adoption. You'll note the word "quality" keeps coming up again and again around CTV advertising, as buyers look to maximize their ad spend and the industry realizes that not all impressions are created equal. That said, it is worth remembering that quality is in the eye of the beholder, that some impressions may qualify as quality impressions for some brands and not for others. Which is why having standards is so important. Read on! https://lnkd.in/eagkiHAF

5

Roku has launched its $2.99 Howdy SVOD service as a subscription on Prime Video in the U.S., marking the first expansion beyond the Roku platform. Howdy recently secured new content deals with Disney Entertainment, Sony Pictures, and Warner Bros. Discovery, but Roku isn't updating the number of available content hours; it still shows over 10,000 hours. Prime Video now has more than 100 subscription options in the U.S. Roku post: https://lnkd.in/gHpUhKY7 - #roku #howdy #streamingmedia #primevideo #SVOD #amazonprimevideo

35

At some point, we need to stop inventing stuff. It seems that, as an industry, we are very focused on creating the Next Big Thing. And that may be a result of the streaming video tech stack being so software driven. If it was largely hardware, there would probably be less inclination to invent new tech and more focus on making the existing tech better. Still, we need to take a hard look at how we are focusing our “innovative energies” and put them toward improving what we have (to make streaming services truly reliable, resilient, and scalable) and less on making what we don’t.

30

4 Comments

CFOs and CMOs, take note. Media Monitors’ recent expansion—now covering the top 250 markets and keeping every AM/FM radio ad file permanently—marks a turning point for audio in media mix modeling. Why it matters: • Better Data, Better ROI – With 86% of AM/FM radio reach now represented, MMM and attribution models will finally give radio the credit it deserves. • Always-On Measurement – Advances in AI and tech are lowering costs, bringing MMM to more local and regional advertisers. • ROI Proof – While perception lags, Nielsen’s global benchmarks rank AM/FM radio #2 in ROI among all media. As Deloitte’s Duncan Stewart reminds us: “Nobody listens to radio anymore” is a myth. The evidence is clear—radio delivers. John Fix Pierre Bouvard José M. Villafañe Benjamin Finley Jose Mateo Jim Lyke Maria Castillo Inside Radio CFO Dave Sturgeon James Roman #AudioAdvertising #RadioWorks #MediaMixModeling #CMO #CFO #MarketingROI https://lnkd.in/eszwn4Mv

35

4 Comments

Mediation is critical for publishers to maximize yield, streamline ad delivery, and ensure premium viewing experiences. Magnite's SpringServe brings mediation to the forefront by unifying demand, data, and decisioning to power the next era of streaming. Read more here: https://magnite.smh.re/1a0

3

US #streaming overtakes traditional TV "According to Nielsen’s monthly report of The Gauge, streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to date, while broadcast (20.1%) and cable (24.1%) combined to represent 44.2% of TV." "Along with the 71% increase in streaming usage, six additional streaming services are now reported in the list of platforms that exceed a full share point of TV usage. The original list included Netflix, YouTube, Hulu, Prime Video and Disney+, and has expanded to 11 platforms in May 2025." It's worth emphasising that the US is a unique market, where cord-cutting is accelerated, compared to European markets for example where the market foundations are far different. Europe has a history of #fta and #lineartv that's been freely available to viewers for years, whereas for the US, it's not the case. YouTube was the first time people could view content for free rather than requiring a cable subscription. Then FAST channels came along and suddenly people realised that cable TV wasn't the only way to view TV, and that led to a massive cord cut. In Europe, it's not the same phenomenon. However, I still think this is a watermark moment. It's a moment where streaming tips the scales to fulfil its potential to overtake traditional linear. The US was always going to be the first market to cross into majority streaming, but others will follow in the latter part of of this decade/beginning of 2030s. However, even in the US, it doesn't mean traditional TV is dead. Despite the rise of #streamingplatforms there are still many people who watch traditional linear. 'Cable news' is not just a legacy name, it reflects a viewing habit for a large amount of viewers. The results for technology in delivering live sporting events has been mixed, while its been proven to show that IP delivery can provide minimal buffering, its not always been the case just this year, and so there are still some growing pains where linear may retain an advantage for a little while longer. Outside of the US, traditional TV's share will likely remain steady or have slow decline. As proven by the news yesterday of the partnership between TF1 and Netflix, linear TV still has great value. So nothing will be immediate in this change. At the same time I say this, the writing is on the wall. The future is streaming and #broadcasters know this and moving into streaming and have launched their own platforms. Methods of delivery will change, and legacy providers will have to adapt. #streamingmedia #broadcastmedia #usa #ottplatforms #streamingplatform #technology #innovation #technologyinnovation #tvindustry #television #tv https://lnkd.in/dDVDpFws

4

In this week's column, I ask again if we in the TV industry are focused on transforming our core business. As I wrote previously, initiatives like datacasting are real and will provide meaningful revenue opportunities to transform how revenue is generated from broadcast spectrum. However, what about our core business? Creating and airing content that connects audiences with advertisers. Will streaming content on FAST services and apps transform the business? What about the audiences who are still viewing content on linear TV? Will these audiences still be of interest to advertisers? Shouldn't we be advancing the technology to ensure 100% of our audiences can drive the greatest value for broadcasters and advertisers? https://lnkd.in/gfMy6Cuh

34

4 Comments

Tom worked top -of-funnel (awareness) of 3.0 datacasting for more than a year. The sectors that need broadcast wireless data (one-to-infinite) service most still know way to little about it. “TV signals can do what?” a common refrain. But it’s starting to change! It’s such a beautiful data solution for so many uses cases. https://lnkd.in/e6W6PdVz

10

14 Comments

Thrilled to announce NCM’s new partnership with TransUnion, bringing cinema exposure data into cross-channel attribution for the first time. This unlocks measurable outcomes, clearer performance insights and real proof of how the big screen drives results across the full media mix. Today’s marketers need clarity, accountability and innovation. NCM is meeting that challenge head on by redefining cinema as a modern, data-driven channel that delivers both brand impact and measurable performance. #DemocratizingCinemaData https://lnkd.in/eQuBshHe

9

Antenna’s new State of Subscriptions report highlights some surprising shifts in streaming. Growth is still happening, but it’s slowing: total SVOD subscriptions grew +10% YoY, down from +12% in 2024. Specialty SVOD is still outpacing Premium, but even that growth has nearly halved. The bigger surprises? ✅ Sports subscriptions actually declined (–1% YoY) ✅ Former subscribers are growing faster than current ones in categories like Premium Scripted and British SVOD ✅ Demographic splits are shaping niches: British services skew older and more affluent, while “Special Interest: Other” (anime, multicultural, lifestyle) draws younger and more diverse audiences It’s a reminder of how quickly consumer behavior is shifting. Full story here: https://lnkd.in/exXxvPit #SubscriptionEconomy #Streaming #SVOD #MediaIndustry #SubscriptionBusiness #DigitalMedia #RecurringRevenue #SubscriptionGrowth #ConsumerBehavior #Churn #Retention #MediaTrends #SubscriptionStrategy #subscription #subscriptioninsider

6

🎯 When Easel TV needed to cut costs, latency, and time-to-market — they didn’t compromise on quality. Instead, they partnered with us to: ✅ Reduce live latency by 94% ✅ Improve content turnaround time by 93% ✅ Lower CDN and storage costs with Bitmovin VOD Encoder's Per-Title Encoding ✅ Streamline Live-to-VOD workflows ✅ Deliver broadcast-grade content with Dolby Atmos From hours to minutes. From high costs to high quality. Here's how they did it → https://okt.to/trZP1u #VideoStreaming #Encoding #Bitmovin #StreamingSuccess #VOD

3

Sanjay Trehan, digital and new media advisor, said, “Compelling content is the initial puller, but the ability to take it to diverse audiences makes it a smart combination. Exclusive and differentiated content will always be at a premium, while these sharing deals are tactical with short-term intent.” Trehan highlighted the tension between consumers’ platform-agnostic behavior and platforms’ need to retain audiences. “Consumers are accessing content anytime, anywhere, across devices. Opening multiple gateways helps cater to this demand. But platforms want to extract premium value. The key is balancing reach with optimised revenue. Smart shared models can provide tactical leverage.” Experts agree that while hybrid models can be lucrative, careful deployment is crucial. Trehan said, “The multiplier effect of multiple gateways can grow the audience and advertising pie. But premium offerings must remain differentiated to attract loyal audiences.”

6

Teads is elevating the role of Connected TV with the launch of CTV Performance, introducing a new way to optimize and measure real business outcomes. This innovation allows advertisers to connect premium streaming exposure to measurable results, bringing brand awareness and performance closer together than ever before. https://lnkd.in/eJqdjEZS

35

On a daily basis, Ahmed Saad pushes my understanding of what AI is capable of. He truly deserves his spot on this list of top AI-Powered Executives

17