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Matt McLeggon reposted thisMatt McLeggon reposted this"Programmatic has never been defined just by 1:1 delivery. It has always been defined by workflow, infrastructure, data capabilities and automated access to supply, all of which are already happening today." ITN's Craig Sulema raises valid points in his TVNewsCheck op-ed. The value of programmatic comes from making diverse supply accessible within a shared ecosystem. Magnite's partnership with ITN is proof that local linear TV is transacting programmatically today, providing tangible value to publishers and buyers. https://lnkd.in/eApGkpPFProgrammatic Isn’t Defined by Delivery. Workflow & Supply Access Are What Matter - TV News CheckProgrammatic Isn’t Defined by Delivery. Workflow & Supply Access Are What Matter - TV News Check
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Matt McLeggon shared thisGood conversation today (hosted by the Coalition for Innovative Media Measurement (CIMM)) about the growth of automated advertising, live sports and the impact of evolving television viewing habits. And yes, clear consensus that there were too many "Matts" on stage. Jon Watts Esra Bacher Matt Barnes Liam K. Matt Clark
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Matt McLeggon reposted thisMatt McLeggon reposted thisProgrammatic TV is hitting a tipping point. By 2030, how we trade across the entire ecosystem will look fundamentally different. Liam K., head of programmatic strategy, takes the stage at CIMM East 2026 this Tuesday. He’ll be joining leaders from Google, FreeWheel, Magnite, and Disney Advertising to explore the future of programmatic TV. Event Details: 📅 March 31, 2026 ⏰ 8am–6pm ET 📍 NYC Esra Bacher, Matt Clark, Matt McLeggon, Matt Barnes #CIMMEast2026 #Programmatic #Advertising #AdTech
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Matt McLeggon reposted thisMatt McLeggon reposted thisFor decades, TV advertising was out of reach for most local businesses. Too expensive. Too complex. Too hard to measure. That era is ending. Connected TV is becoming accessible to SMB advertisers. And the unlock isn’t just inventory. It’s generative AI + performance measurement. That’s why we’re excited to welcome Matt McLeggon, SVP Advanced Solutions & Channel Revenue at Magnite to Localogy L26: The Local Launch Pad. Matt sits at the center of how streaming TV is evolving—working with leading media owners to bring new solutions to market and unlock new demand. As he puts it: “Streaming TV is finally becoming accessible for SMB advertisers… unlocking entirely new ad dollars for media owners.” At L26, he’ll lead: From Main Street to the Big Screen: How Generative AI Is Unlocking CTV Don't miss this session. CTV is no longer just a brand channel, it’s becoming a performance channel for local advertisers. 👉 Register today: https://hubs.la/Q0485xlg0 #CTV #AdTech #Programmatic #AI
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Matt McLeggon reposted thisMatt McLeggon reposted thisExcited to see LG Ad Solutions announce the expansion of its partnership with streamr.ai at NewFronts! This one is especially rewarding because it’s been two years in the making. I took a red-eye to Advertising Week two years ago to meet the LG team at their happy hour and talk about doing a deal. We didn't close it, but they did give me some nice LG-branded cigars. Fast forward to today: thanks to LG's strong partnership with Magnite and how far our GenAI creative automation has come, we are now working together. Starting in Q2 2026, advertisers globally will be able to use LG's GenAI Creative platform powered by streamr.ai to generate professional creative assets in minutes for CTV campaigns and activate through Magnite’s ecosystem or third-party DSPs. Some deals happen fast. The good ones are worth the wait. Time to find out whether these victory cigars still smoke. More about the partnership in the ADWEEK link in the comments 🔗
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Matt McLeggon reposted thisMatt McLeggon reposted thisAt the upcoming Campaigns & Elections Reed Awards, our Head of Performance & Political Demand Facilitation Erik Brydges will share how campaigns seeing the strongest outcomes are the ones building direct paths to premium inventory. In a cycle where margins matter and transparency matters even more, cutting out unnecessary layers isn’t just efficient. It’s strategic.
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Matt McLeggon reposted thisMatt McLeggon reposted thisThe world’s largest soccer tournament could also be the biggest live streaming event so far. In our latest blog, we explore how programmatic technology, from flexible deal options to event-level transparency and live-optimized infrastructure, can help advertisers compete and deliver in the moments that matter most. Read the full piece here: https://lnkd.in/e7riF5QE
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Matt McLeggon reposted thisMatt McLeggon reposted thisOne word heard more than any other so far in 2026: AI. As excitement builds around its role in advertising, industry leaders shared a more grounded perspective on how AI is shaping the creative process. The takeaway? AI can enhance creativity, but it can’t replace the human connection that makes creative truly resonate. Hear from TiVo's Fariba Zamaniyan, Magnite's Matt McLeggon and OpenAP Chief Business Officer Chris LoRusso in the full video: https://lnkd.in/gPyCBQkT
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Matt McLeggon reposted thisMatt McLeggon reposted thisGreat initiative with our partners at MNTN, further advancing performance advertising in live events on CTV. We look forward to pushing the industry forward with Mark Douglas, PETER E. BLACKER and the MNTN team along with Matthew Barnes, Jamie Power and the awesome crew at Disney Advertising! MNTN and Magnite are making the biggest moments on TV work for businesses of every size!MNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth BrandsMNTN and Magnite Turn Live Streaming’s Biggest Moments Into Performance TV for Growth Brands
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Matt McLeggon liked thisMatt McLeggon liked thisWhat do you think? Should we be calling it linear programmatic? It's certainly a step forward and an opportunity to bring new demand to linear inventory. Congrats Craig Sulema, Cordie DePascale, and Greg Morey on advancing the slow moving TV broadcast infrastructure! https://lnkd.in/eJnqJ2TYIs Linear Programmatic Finally Here? - TV News CheckIs Linear Programmatic Finally Here? - TV News Check
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Matt McLeggon liked thisSay it with me: restituition before restoration. Stanford Doerr School of Sustainability really knows how to put on an EJ conference! I’m so grateful to share space with some of the most brilliant activists, academics, scientists, lawyers and journalists.
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Matt McLeggon reacted on thisMatt McLeggon reacted on thisWe want to share a special shoutout to our partners who came out to our NewFronts viewing party yesterday at the Gansevoort in NYC! Watching our first IAB NewFronts presentation live with our cherished partners was a wonderful experience 📺💜 Thank you for coming out and showing your support!
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Matt McLeggon liked thisMatt McLeggon liked thisA brand-new TVREV Thought Leaders Circle video and one that is quite timely for #NewFronts week. Magnite's Paige Bilins talks about how demographic targeting can miss people who fall outside of expected audience and why the ability to use DAI to get the right ads in front of the right audiences is what sets streaming apart from linear.
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Matt McLeggon reacted on thisMatt McLeggon reacted on thisLast week, I had the pleasure of seeing a vision come to life. When I stepped into Community Development, one of my goals was to host a Financial Reality Fair in the heart of New Haven—bringing together multiple schools and creating access where there may be gaps in resources. And that’s exactly what we did. We welcomed over 250 students from across New Haven, and the energy in the room was powerful. Students were engaged, enlightened, and inspired as they navigated real-life financial decisions and scenarios. A huge thank you to CT State Gateway for hosting us and providing campus tours that showcased their incredible facilities. Shout out to the Connecticut State Treasurer’s Office for their support, and shout out to CT Financial Scholars for building the relationships with schools that made this possible. To my Connex team, Connecticut Credit Unions, and our extended Connex Community Network—your presence made a statement about how important this work is for our youth. This is what community impact looks like. Salute 🫡 Connex Credit Union Financial Scholars CT State Gateway Connecticut's Credit Unions State of Connecticut - Office of the Treasurer
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Matt McLeggon liked thisMatt McLeggon liked thisI had a feeling this conversation at Pepperdine University would be meaningful. What a gift to have Beth Allison Barr on campus speaking about her life's work. Not just because I deeply appreciated her book #TheMakingofBiblicalWomanhood and have found her to be such a thoughtful writer and speaker, but because I knew this would be an important conversation on many levels. We had about 30 minutes of Q&A with students, and it quickly became clear that wasn’t going to be enough. The questions kept coming. Not surface-level questions, but thoughtful, honest ones. The kind where you can feel people fully engaging, really thinking, wrestling with what they’re hearing. Afterward, there was a line of students waiting to talk with her. Eventually, it had to cut it off, but it said everything about the impact Beth had in that room. Her message was incredibly compelling. It challenged assumptions about women in leadership. She invited deeper thinking, personal reflection, and reminded all of us that history isn’t as fixed as we sometimes believe. It takes courage to revisit it, question it, and tell a more complete story. We took her to dinner in Malibu after, which was just as special in a different way. Slower, more personal, and a chance to keep the conversation going as the sun went down. What stayed with me most, though, was the energy from the students. There’s a real hunger right now for conversations that go deeper. People want substance. They want space to think, to ask, to understand. It was a good reminder that when you create that kind of opportunity, people show up and are ready. Thank you, Jessica Hooten Wilson, for creating spaces like this. Amy Pendergraft #FaithAndLeadership #Pepperdine #CourageousLeadership #LeadershipDevelopment #BethAllisonBarr
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Matt McLeggon reacted on thisI had been somewhat inactive for a moment on Linkedin, but this has fully renewed my spirits. I'm honored.Matt McLeggon reacted on thisYears ago I posted a meme about the "Best (Male) Hair in Ad Tech". There has emerged a new, stand-out leader. Congratulations to Joseph Hirsch!
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Matt McLeggon reacted on thisMatt McLeggon reacted on thisThe Coalition for Innovative Media Measurement (CIMM)'s Jon Watts led a panel this week at CIMM East that posited on the state of #programmatic TV ad deals in 2030. A collective sentiment was that programmatic – and more broadly automated transactions for TV ad buying and selling – will see notable growth within the next 4 years. But speakers still cited existing hurdles and future considerations needed to deliver on the promise and value. A few takeaways: ➡️ FreeWheel’s Matt Clark: Adoption among the top advertisers varies widely, where No. 1 may be 5% programmatic and No. 2 may be transacting 80% of deals programmatically…and on down the line in an inverse bell curve of adoption. The question is then “what has to become true for the 5% advertiser?” that while sophisticated clearly isn’t sold on the promise of programmatic. ➡️ Google’s Esra Bacher: Commercial reasons rather than technical are part of what’s holding some advertisers back from buying programmatically. Specifically, those long-time legacy TV buyers that secure favorable CPMs at prices they aren’t likely to get via programmatic as it stands. Notions of brand safety and the need for transparency are also existing hurdles for buyers. Looking ahead... ➡️ Magnite’s Matt McLeggon: Programmatic buying adoption is more a question of consumers switching to IP-enabled devices, where inherently IP-capable #CTV is already dominated by programmatic transactions. ➡️ CTV and an “explosion of SMBs and performance marketers” are expected to drive growth, but addressable linear could have a role too. ➡️ DISH Media’s Liam K. thinks “there’s an opportunity for linear to be better merged and better married by 2030 into the programmatic ecosystem.” ➡️ Some believe closer and more direct relationships between advertisers and the sell-side and cutting out current programmatic “noise” will encourage future adoption. But Bacher sees DSPs as serving a critical role in discoverability of premium content and surfacing quality inventory. ➡️ Disney Advertising’s Matt Barnes laid out 3 buckets to advance and deliver on the programmatic promise: Discoverability, inclusion and measurement. Dig into more details from the panel discussion in my latest on StreamTV Insider. https://lnkd.in/eJbXYukrCIMM panel ponders programmatic TV advertising in 2030CIMM panel ponders programmatic TV advertising in 2030
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Matt McLeggon liked thisMatt McLeggon liked this20+ professionals walked into a room on Wednesday morning carrying some version of the same weight. Do I leave my corporate job for a startup? Which MBA program is actually right for me? Is now the time to start my own venture? Different decisions. Same feeling: anxious, uncertain, stuck. We were at Primary Venture Partners in NYC for a workshop I led for Management Leadership for Tomorrow alumni on making your next move with confidence. And what struck me, even before we started, was how full the room was for an early morning session. Turns out, people are hungry for a real process for this. We worked through my Relief-Regret framework, which walks you through what the future looks like if you feel relieved you picked an option, what it looks like if you feel regret, and what you'd do about it either way. After participants filled it out and talked through it with a partner, something shifted. Stressed became settled. Confused became clear. Anxious became assured. One exercise. Written down. Discussed out loud. That was enough to move the needle. The anxiety wasn't coming from the decision itself. It was coming from carrying it alone, entirely in their heads, with no structure to hold it. Getting it out of your head and onto paper doesn't make the uncertainty disappear. It just makes it workable. Huge thanks to Boris Moyston, Jamie Sterrett, Alexandra L. and Lily Moran for partnering with me to make this happen. And to every MLT Fellow who showed up and did the work that morning. If you're sitting with a big decision right now, what's the part that feels most stuck? p.s. Great seeing so many of my Fellows who I hadn't seen in years - Aisha S. Imani G. Traci Celestin Thulani Vereen Tavis T. Isaiah Bayas Anthony Chavez Katon Luaces Uthman A. Tiara Sykes
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