Coalition for Innovative Media Measurement (CIMM)

Thanks to all of our speakers, partners, sponsors, and attendees for a successful CIMM East event this week. Coming out of the excellent discussions, one sentiment from a panelist stood out: "We’ve built a system where everything is evolving – except the parts that need to hold it together." Here are the key themes that dominated the conversation: ▪️ The Paradox of Plenty: We have an abundance of data, but confidence hasn't kept pace because none of it lines up without manual reconciliation. ▪️ Defining "Proof": Whether it's performance-driven or brand-led, we are trying to build one system that satisfies fundamentally different expectations. ▪️ Programmatic Infrastructure: With the majority of TV moving toward programmatic, our infrastructure – standardized definitions and reliable identity – must be ready. ▪️ Cross-Media Coordination: This isn't just a technical problem; it’s a coordination problem. You can’t have a single view of the consumer if the system isn't designed to share. A huge thank you to our partners and sponsors: Ampersand, Comscore, Inc., Digital Envoy's LocID, Disney Advertising, Paramount Advertising & TiVo Ads for supporting these vital conversations. For more takeaways on CIMM East, read Jon Watts’ highlights here: https://lnkd.in/gN4hubY5. Stay tuned for updates on CIMM’s presence at Cannes!

CIMM East starts now in NYC! We’re thrilled to kick off a full day of conversation, new research, and practical discussion on where media measurement is headed. Special thanks to our sponsors and partners for today’s event: Ampersand, our lovely hosts Paramount, Disney Advertising, Comscore, Inc. Digital Envoy’s LocID and TiVo Ads. #CIMMEast2026

CIMM East is TOMORROW! In a fireside chat with Matt Green (WFA) and Paul Goode (Goode Measure) exploring how a fragmented, fast-evolving European ecosystem is grappling with the same challenges now facing the US, attendees will learn how interoperability, new technical approaches, and smarter governance can unlock scalable, cross-platform measurement and reshape the future of TV currency.  📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC #CIMMEast2026

This Tuesday, one of our industry’s leading technologists – VideoAmp’s Dustin Jackson – will sit down with CIMM’s Jon Watts at CIMM East for a fireside chat exploring the profound impact of AI on measurement products during the next five years. We're just a few days away!  📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC There’s still time to register (free for members, non-member tickets available for purchase). 👇 RSVP link in the comments!

Where next for TV currency? CIMM East will bring the industry’s toughest question to the forefront during a conversation with Tara Gotch (Comscore, Inc.), Kym Frank (FOX Advertising), Nicolas Grand (WPP Media) and Mariel Estrada (Omnicom). This panel will define what a trusted currency must look like going forward – from governance and transparency to impression-based trading and outcomes – laying out the real path to restoring confidence and unlocking TV’s next era of growth. We’re just a few days away!   📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ There are still a few non-member tickets available for purchase.👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

Next week at CIMM East, Alyssa Boyle (Access Intelligence) will sit down with Lisa Herdman (RPA), Ryan McConville (NBCUniversal) and Matt Clark (FreeWheel) to discuss the future of cross-platform planning, buying and optimization through the lens of NBCU, RPA, FreeWheel and Newton Research’s new approach to buying premium video using agentic AI across both linear and digital. Event Details: 📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ There are still a few non-member tickets available for purchase.👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

How do we fix frequency in a fragmented TV ecosystem? Find out at CIMM East on March 31 as Daniel Aversano (datafuelX), Lauren Bernard (Amazon Ads), Fariba Zamaniyan (TiVo Ads), Joanna Drews (HyphaMetrics) and moderator Colleen Fahey Rush explore the next generation of cross-platform reach and frequency – spanning identity, predictive modeling and real-time optimization. Event Details: 📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ Non-member tickets are available for purchase, but seats are filling up fast. 👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

CIMM East is less than a week away! On March 31, attendees will hear from Anthony Katsur (IAB Tech Lab), Henry Innis (Mutinex), Ramsey McGrory (Mediaocean) and Travis Scoles (Paramount) as they tackle the reality behind the hype of AI by examining where it is truly reshaping TV and video workflows today, and where structural constraints still hold it back. Event Details: 📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ Non-member tickets are available for purchase, but seats are filling up fast. 👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

Join the industry at CIMM East this Tuesday as we dive into the hidden mechanics of programmatic TV, unpacking what buyers can actually see — and what they can’t — in the CTV bidstream. From real-world incentives and platform power to the impact on trust, efficiency, and outcomes, panelists Alex Strickland (FreeWheel), Erika Loberg (OpenX), Alexander Groysman (Spectrum Reach) and Michael Dorf (Strategus) will cut through the noise to define what meaningful transparency looks like, and how the industry can realistically get there. Event Details: 📅 March 31, 2026 🕗 8am–6pm ET 📍 NYC Registration is free for all CIMM Members. 🎟️ Non-member tickets are available for purchase, but only a few seats remain. 👇 RSVP today to secure your spot – link in comments! #CIMMEast2026

In a fragmented, cross-platform world, can the industry finally move from modeled measurement to deterministic proof of what actually ran – and how often? This question will take center stage at CIMM East on March 31. Following an update from Deloitte Consulting's Rohith Nandagiri and John Footen on CIMM's universal watermarking study, Rohith will be joined by Benjamin Vandegrift (VAB), Tom Morgan (CTV1 Media Services), Megan Browne Halscheid (Publicis Media) and Jackson Bazley (Association of National Advertisers) for a discussion on how impression counting could become the foundational infrastructure for trusted currency, reconciliation, and outcomes in modern TV. Event Details:  📅 March 31, 2026 🕗 8am-6pm ET  📍 NYC Registration is free for all CIMM Members. 🎟️ Non-member tickets are available for purchase, but seats are filling up fast. 👇 RSVP today to secure your spot – link in comments! #CIMMEast2026