Performance Marketing World

Have ads become too intrusive? On a recent episode of the Performance Marketing Unlocked podcast, PMW's Deputy Editor, Joseph Arthur, and Senior News Reporter, Bethany Lee, discussed the topic nobody is talking about – consumers. With ads now in LLMs, is there a risk of consumers reaching a boiling point from ad exposure and potentially disassociating from ads in certain places? Listen or watch the full episode via the link in the comments. #podcastclips #performancemarketing #LLMs #ChatGPTAds

Top 5 #adtech and #martech tools this week: Hightouch, SamsungAds, Criteo, OZONE and Billion Dollar Boy From streamlined creator onboarding for brands to zero-fee DSPs, here’s our round up of new ways to power up your tech stack Each week, the PMW editorial team selects six of the latest product releases from the adtech and martech worlds, with our verdict on why they made the cut – and why you should pay attention. Click the link in the comments for the full story ⬇️ This week: Hightouch launches zero-fee DSP marketplace solution to unlock offsite media Samsung Ads' TotalView gives advertisers a new lens on TV reach Criteo Expands GO with full self-service access to its AI-powered performance platform Ozone | The Audience Connection Platform launches Ozone Labs, for AI experimentation into the future of publishing and marketing Billion Dollar Boy’s Companion launches 'Creator Payments' Ian Maier Alex Hole Eric Prum, Very Great Todd Parsons, Damon Reeve, Irving Shark, Thomas Walters, Tony Tran, Lumanu #performancemarketing #marketing

‘This threat is an existential one’: Industry reacts to Google using AI to rewrite headlines in search Last week, news broke that Google is experimenting with using AI to rewrite headlines in search, including from news websites. The experiment has prompted a big reaction from adland, with many publishers concerned about losing more of their traffic to the hands of AI. Read on via the link in the comments. With insights from: Dominic Dithurbide MarketFully Group David Park GumGum Richard Reeves AOP Association of Online Publishers Keith Arrowsmith Onetag #publishers #google #search #AI #performancemarketing

30 Winners in 30 Days: Sasha Sadovaia, Taboola Meet Sasha Sadovaia, Product Marketing Manager at Taboola. At just 27-years-old, Sasha has established herself as a performance marketing leader of the future, winning a PMW 30 under 30 Award. Find out why she has become such a difference maker for his team, learn more about her process, and enjoy a 'day in my marketing life' video with Sasha via the link in the comments (free to all logged-in PMW users). #PMW30under30 #performancemarketing #awardwinner #data #paidsearch #incubeta

Fewer clicks, less visibility, more uncertainty – AI Overviews are changing the rules of search. Find out how Adthena helps marketers adapt. Read now: bit.ly/482TAJi #ad #AI #searchads #performance #marketing

Will publishers use Google’s AI search opt-out ❓ In response to a consultation with the UK Competition and Markets Authority, Google is moving to allow publishers to opt-out of generative AI features in search. Publishers and brands will have to weigh up whether visibility in AI search that reduces web visits is still more valuable than no visibility. So, what will adland do? PMW spoke to some industry leaders to find out… Find the full article through the link in the comments 🔗 Phil Clark, Rise at Seven, Joe C., Incubeta, Stephanie Himoff, Teads, Mollie Ellerton, Hookflash, Richard Brooks, Kinase #performancemarketing #AIsearch #publishers #adland #marketing #agency #brand

Marketers aren’t struggling with data skills – they’re struggling with access. When data is hard to access, questions stop getting asked. Adverity shows how breaking down silos can unlock smarter decisions and growth. Read more: bit.ly/4tbm0ZQ #ad #dataaccess #marketinginsights #performancemarketing 

Is The Trade Desk doomed by design? On the latest episode of the Performance Marketing Unlocked podcast, PMW's Deputy Editor, Joseph Arthur, and Senior News Reporter, Bethany Lee, discuss the future of the open web, and whether or not The Trade Desk has scaled beyond its means. Also, the pair discuss the biggest threats to launching ads within LLMs. Listen or watch the full episode via the links in the comments. #podcastclips #thetradedesk #programmatic #dsp #openweb #performancemarketing #publicis

From Britain’s largest Easter egg made of sweets to customers taking the mic through animated household items, here are this week’s top 5 performance marketing campaigns 🏆 Each week, PMW highlights campaigns showcasing how brands leverage innovative strategies to drive engagement and impact. This week’s top 5️⃣ : - RUSSELL HOBBS HOLDINGS LIMITED launches social-first branded entertainment series - Tapi Carpets & Floors delivers brand campaign inspired by customer reviews  - DHL Express and Manchester United bring football to rural communities - Cif from Unilever turns an online meme into a cleaning solution - Bebeto UK responds to decreasing Easter spend by offering ‘Eggflation Relief’ packs Get the full breakdown through the link in the comments 🔗 FAN CLUB, Fawkes Digital, Hannah Hamer, Joe Churchill, You Agency, Florence Poppy Deary, Biscuit Filmworks, Untold Studios., Jeevan Karir, Gary Grant, Elliott Santon, Droga5, Gabriela Lairana, Eduardo Martinelli, Rafael Ziggy, Phil Hulme

30 Winners in 30 Days: Jessica McCall, KINESSO Meet Jessica M., Associate Account Director, Kinesso. At just 27-years-old, Jessica has established herself as a performance marketing leader of the future, winning a PMW 30 under 30 award. Find out why she has become such a difference maker for his team, learn more about her process, and enjoy a 'day in my marketing life' video with Jess via the link in the comments (free to all logged-in PMW users). #PMW30under30 #performancemarketing #awardwinner #data #paidsearch #incubeta